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Déjà Vus

@deja__vus

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What if tomorrow’s city
was already built today,
but to be inhabited differently?
Familiar, yet distinct.
@max.cunin
@build.superworld
@severinmalaud

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Déjà Vus – Radical re-organizations for already-built futures

What if tomorrow’s city was already built, but asked to be organised, managed, regulated, financed, inhabited differently?
A city both familiar, yet radically distinct.

📍 Exhibition at Magasin de Papier, Mons
🗓️ 06.09 — 19.10 (Wed, Sat, Sun 12–18h)
💡 Opening: Fri Sept 5, 19:00
👉 More info + register here: https://ica-wb.be/fr/actions/a-ne-pas-manquer/batir-des-fictionstemps-darchi-11-utopies

Credits
Direction & text — Maxime Cunin @max.cunin @build.superworld
Photography — Séverin Malaud @severinmalaud
Graphic design (stickers) — Broos Stoffels @broosstoffels

A production for @ica.wb (Cultural Institute of Architecture Wallonia-Brussels – @cauntesse, Anne-Laure Iger)
In partnership with @musees.expos.mons (Magasin de Papier) and le CAP
With the support of @loterienationaleloterij, @cellule.archi (Architecture Cell of the Fédération Wallonie-Bruxelles), @monscentreville @villedemons @visitmons (Ville de Mons), and @AplusArchitectureinBelgium (A+) by @deja__vus

The city is as much a solution as it is a question—a place of hopes and disappointments, of opportunities and inequalities.

It transforms noisily, through new districts and large infrastructures, but also more silently—when neighbours share energy or organise to maintain their street as a collective garden.

This exhibition highlights these quieter, immaterial transformations—contracts, values, rules—that reorganise how we live together.

Through photographs, narratives and ideals, it invites us to imagine other ways of inhabiting what already exists.

📍 Exhibition at Magasin de Papier, Mons
🗓️ 06.09 — 19.10 (Wed, Sat, Sun 12–18h)
💡 Opening: Fri Sept 5, 19:00
👉 More info + register: https://ica-wb.be/fr/actions/a-ne-pas-manquer/batir-des-fictionstemps-darchi-11-utopies

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

With Superworld, @max.cunin explores how the city could be reorganised through its immaterial ideals — its rules, shared values, and collective practices — sketching another way of inhabiting what is already built.

The photographs of @severinmalaud create a dialogue between the imagined and the imaged, turning the everyday into the stage of the future, where ordinary gestures already become fragments of tomorrow.

Immaterial transformations, often elusive, call for a new visual grammar. Together with @broosstoffels , we chose to let them emerge in the banality of the here-and-now of urban stickers.

📍 Exhibition at Magasin de Papier, Mons
🗓️ 06.09 — 19.10 (Wed, Sat, Sun 12–18h)
💡 Opening: Fri Sept 5, 19:00
👉 More info + register: https://ica-wb.be/fr/actions/a-ne-pas-manquer/batir-des-fictionstemps-darchi-11-utopies

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

What if tomorrow’s city was already built, but asked to be organised, managed, regulated, financed, inhabited differently? A city both familiar, yet radically distinct.

As the all-building approach is increasingly challenged—by initiatives such as @houseeurope.eu (@charlottemalterrebarthes, @bplus.xyz) and longer-standing critiques from @cityofsound or @darkmatter_labs—Déjà Vus is a journey into a near-future already present. It explores what it would mean to redefine design and architecture in the already-built city through reorganisation, re-governance, and re-inhabitation.

Credits
Direction & text — Maxime Cunin @max.cunin @build.superworld
Photography — Séverin Malaud @severinmalaud
Graphic design (stickers) — Broos Stoffels @broosstoffels
Video — Romy Berger @jesuisbleudetoi @ica.wb

A production for @ica.wb (Cultural Institute of Architecture Wallonia-Brussels – @cauntesse, Anne-Laure Iger)
In partnership with @musees.expos.mons (Magasin de Papier) and le CAP
With the support of @loterienationaleloterij, @cellule.archi (Architecture Cell of the Fédération Wallonie-Bruxelles), @monscentreville @villedemons @visitmons (Ville de Mons), and @AplusArchitectureinBelgium (A+) by @deja__vus

What if tomorrow’s city was already built—yet waiting to be inhabited differently? This is a provocation to defy what progress can look like, and to open other imaginaries on principles that are... 🌫️ Immaterial · 💬 Plural · 📸 Everyday.

Et si la ville de demain était déjà construite—mais en attente d’être habitée autrement ? C’est une provocation pour défier ce à quoi le progrès peut ressembler, et pour ouvrir d’autres imaginaires sur des principes qui sont ... 🌫️ Immatériel · 💬 Pluriel · 📸 Quotidien.

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

🏙️ Dernier jour pour découvrir ‘Déjà Vus’ dans l’exposition ‘Bâtir des fictions’ — une relecture critique et sensible de la ville contemporaine signée @max.cunin (@build.superworld) et @severinmalaud.

Et si la ville de demain était déjà̀ construite aujourd’hui,  mais demandait à être habitée autrement ?

À travers un dialogue entre photographies et idéaux urbains, Déjà Vus explore cette question et suggère une ville future en transformant ses immatériels — institutions, contrats, codes, monnaies — pour repenser le partage de l’énergie, de la matière et de l’espace. Maxime Cunin et Thomas Krall de Superworld (architectes et designers stratégiques), accompagnés du photographe Séverin Malaud cherchent à explorer comment divers futurs se projettent dans la ville existante, comme une invitation pour imaginer collectivement habiter autrement avec le ‘déjà là’.

Visible jusqu’à ce dimanche 19 octobre au Magasin de Papier (Mons). by @deja__vus

They say that when you cross this city you meet scenes both familiar and strangely singular—where doorsteps, collectivities and norms are reorganised by immaterial transformations, revealing another way of living together. This is not a definitive blueprint, but an invitation to imagine.

On dit que lorsqu’on traverse cette ville, on rencontre des scènes à la fois familières et étrangement singulières—où seuils, collectivités et normes sont réorganisés par des transformations immatérielles, révélant une autre manière de vivre ensemble. Ce n’est pas un plan définitif, mais une invitation à imaginer.

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

Imagined futures unfold in the everyday. Each scene offers a glimpse of how immaterial transformations reorganise the city, and reveal a future in the present.

Les futurs imaginés se déploient dans le quotidien. Chaque scène esquisse comment les transformations immatérielles réorganisent la ville, et révèlent un futur déjà présent.

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

What if your building’s association ran like a civic board—tracking watts, litres and kilos, not just fees and conflicts?

Et si la copropriété devenait un conseil civique—comptant watts, litres et kilos, pas seulement charges et conflits ?

Some proofs of possibility
[1] @easysyndic.be, Mission of the Syndic and Legal Aspects (2019, BE)
[2] Copropriété Belgique, Bill Amending the Rights and Duties of Co-owners (2023, BE)
[3] @snpc_nems, ABC of Cost Allocation (2020, BE)
[4] @energiewallonie, Loads on the Building Envelope (1996, BE)
[5] @citydev.brussels, Special Deed of Basis and Co-ownership Regulations (2019, BE)

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

Not every transformation is loud. Sometimes the deepest changes happen in silence—within contracts, codes, and cultures that quietly reorganise the city. They shape how we own, govern and value, and can become fertile ground for transforming the city.

Toutes les transformations ne sont pas bruyantes. Parfois, les changements les plus profonds se jouent en silence—dans les contrats, les codes et les cultures qui réorganisent discrètement la ville. Ils façonnent nos manières de posséder, de gouverner et de valoriser, et peuvent devenir un terrain fertile pour transformer la ville.

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons by @deja__vus

What if every decision about your property counted not only for you, but for the neighbourhood—each wall, roof and garden contributing to the same city?

Et si chaque décision sur ta propriété comptait non seulement pour toi, mais aussi pour le voisinage—chaque mur, toit et jardin contribuant à la même ville ?

Some proofs of possibility:
[1] @architectsjournal, @darkmatter_labs, Risks and Responsibilities Linked to Underperforming Housing (2023, UK)
[2] @energiewallonie, Simplified Water Balance of the Walloon Region (2005, BE)
[3] @darkmatter_labs, Co-benefits Map of New Neighbours (2020, CA)

By @max.cunin / @build.superworld & @severinmalaud · With @broosstoffels · For @ica.wb · Thanks to @musees.expos.mons @loterienationaleloterij @aplusarchitectureinbelgium @villemons @aplus_archi by @deja__vus

“_____.” Contributions to Déjà Vus.

We gathered provocative ideal statements from diverse voices—architects, economists, planners, intellectuals, botanists, makers, artists, and citizens—about how cities could be inhabited radically differently.

And you? How would you imagine the ideal city to be managed, owned, regulated, financed…?

With @gabriellagmont · @___office · @catherinedewolf · @bryanboyer · @leonge · @roofscapes.studio · Drew Pendergrass · @zerocem0100 · @geoff.mulgan · @barend_koolhaas · @clarettt · Oli Whittington · Jonathan Lapalme · @studio_onb · @rosy.head · @por.vivianbarbour · Nico Schouten · @tanyatsuipy · @nfontaine2 · @filipe_fonte · Alice Bonzom · Emilia Harle by @deja__vus