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@khanahsanofficial wears ‘peacock flight’ jacket from an unreleased Fall ‘26 collection.

Image @mhm.official
Styling @theozankhan_

| demo | Ahsan khan | by @demo_original

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5 days ago

@aima_baig_official wears the ‘Blackrain Dress’, featuring woolen hand-embroidered abstract floral, crafted from eco-friendly materials.

Styled by @mavikayani

| demo | sustainable fashion | ethical practices | by @demo_original

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5 months ago

@yoyohoneysingh in the @demo_original lattice shirt for the millionaires tour 🎤🎤

sourced through @cultstore_
styled by @akankshabhakoo by @demo_original

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a year ago

Love Letters
Beijing ‘26

Styled by @mamoontariq
Images @naelzubairphotos by @demo_original

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a day ago

Demo is heading to Beijing! 🇵🇰🇨🇳

We’re excited to announce our upcoming pop-up hosted by Jinshang in collaboration with the Embassy of Pakistan in China.

Join us on 13 October, from 5–7 PM, as we bring a piece of Demo to Beijing.

See you there by @demo_original

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3 days ago

Love Letters
Fall ‘26
Showcasing in Beijing

For this chapter, we asked ourselves where we come from.
From Lahore, where Demo takes shape, to the many places our artisans call home.
Their stories, landscapes and memories became part of this collection.
A return to the places that shaped us, captured simply and honestly.
A reminder that moving forward doesn’t mean leaving where we come from behind.

Styling @mamoontariq
Talent @ishahasadkhan
Images @naelzubairphotos

| demo | Beijing | by @demo_original

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6 days ago

We are pleased to announce that Demo will be showcasing its collection to Jinshang Fashion showcase in Beijing on the 17th October. We can’t wait to share what we worked on for months 🤍

For this chapter, we simply asked ourselves where we come from.

The answer led us back to Lahore — to its streets, its landscapes, its people, and the everyday spaces that quietly shape who we are.

Many of the people behind Demo call Lahore home, while the artisans we work with come from different parts of the country, carrying their own places and stories with them.

So we returned to familiar places, looking again at the details we often overlook.

This collection is our way of reconnecting with those places, people, and memories — and bringing a little of where we come from into what we make.

A chapter rooted in Lahore, and in the people who make Demo what it is. by @demo_original

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8 days ago

Azhar wears ‘faded letters’ denim made with vintage Kashmiri hand woven brocade

| demo | ethical | repurpose | by @demo_original

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a month ago

Craft is our language 🪡

| demo | slow fashion | by @demo_original

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a month ago

Single Resham thread work on hundred percent woollen jacket

@sameerazhar_

| demo | ethical | sustainable | by @demo_original

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a month ago

Hand woven with kaleidoscopic colors and contrasting pockets, exclusively available at @cultstore_

Talent @sameerazhar_
Images @mngopro by @demo_original

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a month ago

@abulooooooooo wears hand crafted Kantha jacket for ‘Sunday Icon Awards’

Styled by @ghazikhan

| demo | hand crafted | by @demo_original

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a month ago