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✏️ A Strategic & Creative Branding Agency.
🏆 Independent & award winning.
🧠 Ideas that deliver distinctiveness.
📍Clerkenwell, London.
🧱 Est. 2018
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Smoothies, the Innocent way 🥭🍓🍌

From day one, smoothies have been at the heart of the Innocent story.
Packed with fruit. Full of goodness. And impossible to mistake on shelf.

As part of the refresh, we gave the smoothie range the love it deserves — bold, clear, and full of personality.

🧡 The dude, front and centre
💬 A little more space to speak
🎨 Colour that sings
🧃 And packaging that pops (in the fridge and in your hand)

Same great taste. New look that’s just as fruity.

Rolling out now across Europe — hope you spot them soon.

#innocent #smoothies #packagingdesign #brandrefresh #branding #visualidentity #derekeric taken in Innocent Fruit Towers by @derekanderic
2
a year ago
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Crispy. Creamy. Dreamy.

To put it simply, Lindt Choco Wafers are enchantingly delicious; offering a new level of premium quality in a market saturated with ‘ok’.

When a product is this good, too many bells and whistles can only get in the way.

Our strategy was to highlight the sensorial and emotional feelings Choco Wafer can inspire, with as light a touch as possible.

Gently floating photography, smooth gradient transitions and clean layouts all come together to express a dreamy experience that is a pleasure to get lost in, if only for a moment.

Thanks to our partners for bringing this to life and seeing it develop around the world! 

#branddesign #agency #creative #visualidentity #brandidentity #branding #design #marketing #advertisingandmarketing #packagingdesign #innovation #creativity #business #strategy #brand taken in Zürich, Switzerland by @derekanderic
8
3 years ago
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We’ve proudly put Peppy the polar bear back at the heart of Fox’s brand and packaging (without forgetting about that sneaky fox...)

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Strategy - @silas_amos 
Project management - @shiranshaya 
#packaging #packagingdesign #packaginginspiration #branding #brandingdesign #brandinginspiration #brand #illustration #icon #logo #identity #logodesigns #logoinspirations #strategy #design #designinspiration #peppy #polarbear #bear #fox #foxs #sweet #beware by @derekanderic
22
5 years ago
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Olive oil is having a moment. So how do you stand out in a category awash with Mediterranean nostalgia and artisanal clichés?

You do things differently.

Introducing our new identity for DRZZL, created with Natalia Rudin, the foodie force behind Nats Nourishments and its 1.6m-strong following.

Bold, simple and built around the joy of a generous drizzle.

A swish. A swirl. A DRZZL.

Brand identity & packaging: Derek&Eric
Typography: Studio Drama

#DRZZL #DerekAndEric #BrandDesign #PackagingDesign #oliveoil by @derekanderic
2
3 days ago
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Olive oil is having a moment. So how do you stand out in a category awash with Mediterranean nostalgia and artisanal clichés?

You do things differently.

Introducing our new identity for DRZZL, created with Natalia Rudin, the foodie force behind Nats Nourishments and its 1.6m-strong following.

Bold, simple and built around the joy of a generous drizzle.

A swish. A swirl. A DRZZL.

Brand identity & packaging: Derek&Eric
Typography: Studio Drama

#DRZZL #DerekAndEric #BrandDesign #PackagingDesign #oliveoil by @derekanderic
1
3 days ago
Download
Olive oil is having a moment. So how do you stand out in a category awash with Mediterranean nostalgia and artisanal clichés?

You do things differently.

Introducing our new identity for DRZZL, created with Natalia Rudin, the foodie force behind Nats Nourishments and its 1.6m-strong following.

Bold, simple and built around the joy of a generous drizzle.

A swish. A swirl. A DRZZL.

Brand identity & packaging: Derek&Eric
Typography: Studio Drama

#DRZZL #DerekAndEric #BrandDesign #PackagingDesign #OliveOil by @derekanderic
0
3 days ago
Download
Olive oil is having a moment. So how do you stand out in a category awash with Mediterranean nostalgia and artisanal clichés?

You do things differently.

Introducing our new identity for DRZZL, created with Natalia Rudin, the foodie force behind Nats Nourishments and its 1.6m-strong following.

Bold, simple and built around the joy of a generous drizzle.

A swish. A swirl. A DRZZL.

Brand identity & packaging: Derek&Eric
Typography: Studio Drama

#DRZZL #DerekAndEric #BrandDesign #PackagingDesign #OliveOil by @derekanderic
1
3 days ago
Download
Olive oil is having a moment. So how do you stand out in a category awash with Mediterranean nostalgia and artisanal clichés?

You do things differently.

Introducing our new identity for DRZZL, created with Natalia Rudin, the foodie force behind Nats Nourishments and its 1.6m-strong following.

Bold, simple and built around the joy of a generous drizzle.

A swish. A swirl. A DRZZL.

Brand identity & packaging: Derek&Eric
Typography: Studio Drama

#DRZZL #DerekAndEric #BrandDesign #PackagingDesign #OliveOil by @derekanderic
4
3 days ago
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DRZZL. Dressed to impress. 🫒💦

Olive oil is having a moment. So how do you stand out in a category awash with Mediterranean nostalgia and artisanal clichés?

You do things differently.

Introducing our new identity for @drzzloil , created with Natalia Rudin, the foodie force behind @natsnourishments and its 1.6m-strong following.

Bold, simple and built around the joy of a generous drizzle.

A swish. A swirl. A DRZZL.

Brand identity & packaging: @derekanderic 
Typography: @studio_drama_ltd 

#DRZZL #DerekAndEric #BrandDesign #PackagingDesign #OliveOil by @derekanderic
9
4 days ago
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✨🏆 🔨Brand Impact Winners! 🔨🏆✨

Delighted to win our first 🏆🔨 for the work in partnership with the amazing 
@littledish team 💜

Thank you @creativebloqofficial ✨ taken in London, United Kingdom by @derekanderic
8
10 days ago
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✨🏆 🔨Brand Impact Winners! 🔨🏆✨

Delighted to win our first 🏆🔨 for the work in partnership with the amazing 
@littledish team 💜

Thank you @creativebloqofficial ✨ taken in London, United Kingdom by @derekanderic
2
10 days ago
Download
✨🏆 🔨Brand Impact Winners! 🔨🏆✨

Delighted to win our first 🏆🔨 for the work in partnership with the amazing 
@littledish team 💜

Thank you @creativebloqofficial ✨ taken in London, United Kingdom by @derekanderic
1
10 days ago
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