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A year ago, I stepped away from agency life to find a better balance for raising a young family and it’s been the most rewarding decisions I’ve made.

Honestly, that year has flown in and it’s been busy in the best way possible. I’ve had the chance to work with a whopper mix of agencies, brands and freelancers. I’m incredibly grateful to everyone who booked me on projects, recommended me to a friend of a friend, reached out for a chat or just sent a nice text along the way.

Somewhere in the middle of it all, myself and @_iandownes decided to set up @p.l.a.y.a.r.e.a with the same goal of finding a new balance. So far has been really positive and it’s exciting to see where it can go.

More importantly than any of that, I’ve had more free time that has allowed me see Ollie grow up. And that was the goal from the off. 

Looking forward to the year ahead. 💞🤝🎉 by @derekdoyle90
19
6 months ago
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Excited to say I’ve started a creative production studio called @p.l.a.y.a.r.e.a with @_iandownes 

Give us a follow and say hello 👋😘

What is Play Area?

Play Area is a creative production studio with no hard edges and loads of friends. We can fit in your back pocket or take up the whole world. Up to you. We won’t make a song and dance of it. Unless you want that, then we’re pros. We’ve got the means and the bollocks to break a few things, dust them off and glue them back together bigger and better.

Play Area takes off with less hot air and more bang. We do big brands, small brands, and no brands. It doesn’t matter. We know it’s not what you’ve got, it’s how you play with it. We’ll kick down the four walls of your office cubicle and tell you to never grow up. Think of us as a day spa for all your harebrained schemes, working out the knots at all stages of their life. A must visit destination for your delusions of grandeur to get down and dirty under the safety of a trained eye.

So, what do we do?

Well. What do you want to do? by @derekdoyle90
10
8 months ago
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Earlier this year I was lucky enough to photograph @dermotkennedy for his new global celebration of Irishness called @misneachfestival . In Sydney and Boston the live music and arts event will see his vision come to life in March 2025.

Working closely with our team in @tenthmanhello , we concepted and crafted the look & feel and branding of the festival, and co-created illustrations with Dermot himself. 

CCO: @richardseabrooke 
Art Direction: @forshaw_andy X @erickydavidson 
Design: @forshaw_andy X mitzi.ladia
Producer: @lauramgcahill 
Account manager: @katehannahbrady
Studio: @the8pace by @derekdoyle90
29
2 years ago
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Some favs xx :) by @derekdoyle90
4
9 months ago
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I’m buzzing to share this. I recently had the incredible opportunity to shoot 'Generations of Originals', a new campaign for @lifestylesports in collaboration with @adidas 

Featuring @jamie.lee.od and @jafarismusic the campaign takes us on a time-travelling journey from the 80s to the 90s and back to today. All to showcase the timeless nature of adidas Originals.

The stills form part of a 360 campaign that was created & produced by the team @tenthmanhello.

Agency, Production & Creative | @tenthmanhello 
Director | @_zithelo
Producer | @aoifefitzlouis 
Production Coordinator | @martha_mullane 
Head of Film | @_iandownes
Art Director & Design | @forshaw_andy 
Creative Lead & Cultural Collab | @erickydavidson
Script/Copy | @Kerrywho & Eoin Lyons
Account Director | @evalouisemcc
Account Manager | @najjjjjyy
DOP | @James_clarke_dp
AC | @laurentmurray
Steadicam | @gregmcsteadi
Gaffer | Sean Smith
Best Boy | John Allan
Art Dept & Styling | @zoebonnie 
Art Dept & Wardrobe Assist | @angelamulhern 
Make Up | @mwmakeupartist
Make Up | @lisasmythmakeup
Make Up Assist | @cliona.makeup
Hair | Lisa Babikian
Hair Assist | Sarah Boyle
Sound | Rob Moore - Sound Speed
Editor | Anna Heisterkamp
Online Editor | @aod_editor
VFX | @_iandownes
Sound Mix & SFX | @jordan_mullen - @scimitarsound
Colour: @millchannelcolour
Colourist | @peter_oppersdorff_colour
The Mill Producer | Matt Squires
Music | Time by @jafarismusic by @derekdoyle90
24
3 years ago
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The amazing team at @teamhopeireland asked @_iandownes and I to help them bring their campaign to life for this years Shoebox Appeal. 

We reimagined their very own book ‘Bunny’s Shoexbox Journey’ written by Rachel Browne and told Team Hopes inspiring story in our own way. 

The Shoebox Appeal has been part of my Christmas memories since childhood, so being asked to create something to help raise awareness for this year’s appeal was an incredible opportunity to give back. To get involved in this years appeal visit teamhope.ie. To date they’ve shared gifts with over 2million children facing poverty.

A special thanks to @georgemercer_audio for his fantastic work on sound. by @derekdoyle90
10
a year ago
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Stills shot @guinness_ireland X Fanning At Whelans collab 2022 with the crew in @tenthmanhello 📸

Creative Director @richardseabrooke 
Art Directors & Design @aislingredmond @erickydavidson by @derekdoyle90
4
a year ago
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Gone freelance 👀 

After the guts of 7years with @tenthmanhello I’ve decided to change gears.

From one desk to fifty, late nights and shoots on the moon - I had an incredible time working on some killer briefs with a team of headcases. This work is just a glimpse of what I got to be part of, alongside some of the most talented people I know.

Big thanks to everyone I collaborated with over the years and a special @richardseabrooke for taking me along for the ride. by @derekdoyle90
21
a year ago
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Recent @tenthmanhello work in the run up to @powers_whiskey Golden Hours with some incredibly talented ceoltóirí 🥃🌅📸

Art Direction: @erickydavidson 
Creative Director: @richardseabrooke 
Account Director: @evalouisemcc 
Account Manager: @wesleydillon :) taken in Golden Hours by @derekdoyle90
2
3 years ago
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Stills for Your Season Your Style campaign 2023  @lifestylesports x @tenthmanhello 

Art Director: @forshaw_andy
Art Director: @erickydavidson
Producer: @aoifefitzlouis 
Production Coordinator: @martha_mullane

Director: @_iandownes 
DOP: @james_clarke_dp
AC: @laurentmurray
Ronin Operator: Craig Porter
Gaffer: @padraig_conaty
Best Boy: Dimitri McCoy
Edit: @aod_editor
VFX: @sineadmitchellcreative @_iandownes
Sound: @folding.waves
Hair / Make Up: @debfxmakeup
Hair / Make Up: @leonarddaly
Make Up Assist: Vicky
Wardrobe: @gracemoorestylist
Production Designer: Neill Treacy
Account Director: @evalouisemcc
Accounts: Ciara Grealy by @derekdoyle90
1
2 years ago
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Yes 16.12.24 ✨🤍 taken in Wicklow, Ireland by @derekdoyle90
108
2 years ago
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🌅🌇🌉🌌🌃🏙️🌆✨ by @derekdoyle90
2
2 years ago
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