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Denise | Brand, sales + marketing systems

@desertfoxdesign

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ᕱ Strategic brands + smart systems that help service pros grow and reclaim their time
✿ Kelowna BC

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Service providers and trades companies looking to grow their business, this is for you.

You’re busy working out in the field and running a whole business. You’re not glued to your phone awaiting the next inquiry to come through.  A missed call means missed jobs and opportunities. The person on the other end just calls the next business, because they’re ready to book now.  This is how we help.  By building optimized sites that get in front of those who are actively searching for your services, paired with a system that handles missed-call text-backs, automatic appointment booking and follow-ups.  Your website should do more than just look good. When built strategically and paired with a CRM it becomes a salesperson who never clocks out, bringing in ready-to-buy customers and converting them, all hands-off.   We know our clients, and we know they don’t have time to be answering every question in the DMS and chasing leads around.  That’s the difference between having an actual sales and marketing system, and relying only on social media to fill your business.

Book a call via the link in my bio to see what this could look like for your business! by @desertfoxdesign

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14 days ago

SEO-led design isn’t just about search rankings. It’s a discipline of clarity.

When every page has a defined topic and goal, it feels more premium, is easier to navigate, and converts better because visitors find exactly what they’re looking for with less friction.

Ready for a website that gets found and converts? Book your free audit today, we’ll pull up your site together and pinpoint exactly what’s holding you back. by @desertfoxdesign

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2 months ago

You’re a busy founder. You don’t have time to be posting on 5 different platforms every week while running an entire business.

You’ve probably heard the trending headline going around: “SEO is dead.”

I’m here to tell you it’s not. It’s more important than ever.

Here’s the thing though, it’s not pushing out weekly blog posts or chasing endless backlinks. We’ve been winning search for over a decade without that.  
Our SEO comes down to the fundamentals:
  - Good design - Good usability - Good performance - Well thought-out content structure 
Here’s what that actually looks like:
 - Websites & pages designed properly - Clear, specific offers - Pages matched to user intent through real keyword research - Reviews, social proof, and active social presence - Great products & services that build real goodwill 
We’re not trying to hack the algorithm. We’re not manipulating SEO. We’re just doing it right. 
And with local SEO, especially in the age of AI search, this method matters more than ever. 
AI models and search engines read all the signals: trust, structure, consistency across the web. That’s how you get recommended by AI. 
A well-designed website with the right schema and HTML? That’s handing your site to AI on a silver platter.  
Blogging just to “create content” is fading. Quality is winning over quantity.

We’re leveraging all of it, the right way.

Photos by @virginianymeyer.weddings by @desertfoxdesign

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2 months ago

As an artist, learning new skills and pushing myself is what keeps my creative fire alive. Photography has always been something I’ve been drawn to, and I finally took the leap and invested in a professional camera.

A couple of years in, I’m still completely humbled by how much there is to learn. It’s equal parts terrifying and exhilarating, but I’m loving every aspect.

Getting out of my office and collaborating with my clients in person brings me a joy I never knew existed.

Many of our clients come to us without photos, and the truth is imagery can make or break a website. It’s such a key piece of the overall experience.

I’m currently offering photography as an add-on service, but I’m also in a season of exploring, experimenting, and building out my portfolio.

If you’re in the Okanagan and want to create something together, let’s connect 🤙🏻🌸

Studio space @jamstudio.ca 📸 by @desertfoxdesign

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5 months ago

There’s a very specific kind of frustration that comes from being incredible at what you do, and still feeling invisible. 
You know you deliver results. Your clients love you. You’ve put in the work. 
But when someone in your city searches for exactly what you offer, you’re nowhere to be found. 
That’s where local SEO changes everything. Because when your business starts showing up in local searches in maps, in “near me” results, you stop chasing and people start finding you. 
Instead of constantly posting with no results, networking, cold pitching, or relying on referrals  You have an asset that you own working in the background daily 
Imagine waking up to:
* A new inquiry from someone who searched “your service near me”
* A call booked directly from your Google listing
* A message that says, “I found you online and knew you were the one.” 
That’s not luck. That’s positioning. Local SEO builds trust before someone ever speaks to you.   And it doesn’t just bring random traffic. It brings qualified people who are actively searching for what you do, right now. 
And that kind of visibility can stabilize your income, reduce your dependency on social media, and give you more predictable growth.

Let’s build a site that works for you. Book a call via link in bio ☎️ by @desertfoxdesign

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8 months ago

We recently partnered with @oakandwillowflorist to elevate her online presence from a DIY Squarespace website to a refined, editorial-inspired design that truly reflects the artistry behind her work. 
The goal was to create a romantic, timeless design that matched the level of care and craftsmanship she brings to every wedding and arrangement.   Through handcrafted textures, custom typography, soft neutrals, and lush greenery, we built a layered digital experience that feels thoughtful and elegant.
 Go take a peek at her stunning valentines roses in her new online shop!  oakandwillowflorist.com 🌹 by @desertfoxdesign

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8 months ago

Some things you should know about what SEO can’t and can’t do for your biz! 🔗

We’ve been helping local service businesses get on page one for over 7 years and here are some misconceptions we see:

1. SEO takes time, it’s not a quick win. But it compounds overtime and helps you grow longterm.
2. It’s not a replacement for paid ads. Organic strategies like seo and social media take a lot longer to bring in results.
3. More than just getting you found online, seo is all about a good user experience.
4. Seo is built upon trust, relevancy and consistency.

I’m offering 5 free mini SEO audits. I’ll review your site, then send you a personalized video with key findings and simple, actionable tips you can start using right away to boost your visibility.

Drop your website in the comments below 👇🏻 and I’ll pick the first 5!

Photos @virginianymeyer.weddings by @desertfoxdesign

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