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Asmi | Irzi Design Studio

@design.irzi

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✧ Brands with culture
Graphic design • Branding • Packaging • Fonts • Social Media • Templates
✧ Let’s build something together
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Amazigh Grill - Spices of the Indigenous Moroccans Packaging design for Moroccan spice products 　　　.   　　˚　　 　　*　　 　　✦　　　.　　.　　　✦　˚ 　　　　 ˚　.˚　　　　✦　　　.　　. 　 ˚　.　 #moroccandesigner #amazigh #morocco #moroccanculture #designbywomen by @design.irzi
Amazigh Grill Packaging Design 　　　.   　　˚　　 　　*　　 　　✦　　　.　　.　　　✦　˚ 　　　　 ˚　.˚　　　　✦　　　.　　. 　 ˚　.　 #moroccandesigner #amazigh #berber #moroccanculture #designbywomen by @design.irzi
✧ English ∘ I designed these spice packaging concepts inspired by Amazigh (Berber) culture, a way to share a part of my heritage with the world. ∘ The Amazigh people have lived in North Africa for thousands of years. We are considered the indigenous people of the region, descending from prehistoric tribes of the Maghreb. ∘ Our culture has its own language family and a unique alphabet called Tifinagh, which I used as inspiration for the logo design. ∘ It’s important to know that Amazigh people are not Arab, although many now speak Arabic due to history and colonization. ∘ The illustrations inside the tagine are based on traditional facial tattoos worn by Amazigh women, symbols of identity, protection, and beauty. (If you ever see an older woman with facial tattoos, she’s very likely Amazigh!) ✧ Spanish ∘ Diseñé estos conceptos de empaques para especias inspirados en la cultura Amazigh (bereber), como una forma de compartir una parte de mi herencia con el mundo. ∘ El pueblo Amazigh ha vivido en el norte de África durante miles de años. Somos considerados los pueblos indígenas de la región, descendientes de tribus prehistóricas del Magreb. ∘ Nuestra cultura tiene su propia familia lingüística y un alfabeto único llamado Tifinagh, que utilicé como inspiración para el diseño del logotipo. ∘ Es importante saber que los Amazigh no somos árabes, aunque muchos ahora hablan árabe debido a la historia y la colonización. ∘ Las ilustraciones dentro del tagine están basadas en los tatuajes faciales tradicionales que llevan las mujeres Amazigh, símbolos de identidad, protección y belleza. (¡Si alguna vez ves a una mujer mayor con tatuajes en el rostro, es muy probable que sea Amazigh!) 　　　.   　　˚　　 　　*　　 　　✦　　　.　　.　　　✦　˚ 　　　　 ˚　.˚　　　　✦　　　.　　. 　 ˚　.　 #moroccandesigner #amazigh #berber #moroccanculture #designbywomen by @design.irzi
Brasa Branding #branding #design by @design.irzi
Brasa 2/3 by @design.irzi
Brasa is an Italian jewelry brand #branding #logodesign by @design.irzi
I made this book about typography during my first semester. Here I'm only showing some of the pages I liked, but the book has many more. (I think it was 64 pages) #typography #bookdesigns #graphicdesigner by @design.irzi
Some brands deserve to feel like a memory 🍯 Atay on Wheels was designed to bring the warmth of a Moroccan breakfast table into a food truck experience. Patterns and colors that feel rooted in culture. If your brand has a story worth telling visually, I want to help you tell it. Link in bio. 　　　.   　　˚　　 　　*　　 　　✦　　　.　　.　　　✦　˚ 　　　　 ˚　.˚　　　　✦　　　.　　. 　 ˚　.　 #moroccandesigner #designbywomen #brandidentity #foodtruckbranding #graphicdesigner by @design.irzi
"Atay" means tea in Moroccan and this branding was built to taste like home ☕🇲🇦 Atay on Wheels is a concept I designed for a Moroccan breakfast food truck, bringing traditional zellige patterns into a modern, mobile food brand. This is exactly the kind of project I love most: heritage-rich branding that feels both nostalgic and fresh. 　　　.   　　˚　　 　　*　　 　　✦　　　.　　.　　　✦　˚ 　　　　 ˚　.˚　　　　✦　　　.　　. 　 ˚　.　 #moroccandesigner #designbywomen #culturalbranding #zellige #brandidentity by @design.irzi
Bringing Moroccan pattern work into modern packaging 🇲🇦 Zellige-inspired patterns, fresh color palettes, and a logo built around tradition, this is how I love blending heritage with contemporary design. Swipe to see how it all comes together 👉 　　　.   　　˚　　 　　*　　 　　✦　　　.　　.　　　✦　˚ 　　　　 ˚　.˚　　　　✦　　　.　　. 　 ˚　.　 #moroccandesigner #designbywomen #moroccanpatterns #packagingdesign #culturalbranding by @design.irzi
The details that make a brand feel premium 🖤 Typography. Color palette. Spacing. These are the quiet decisions that make a brand feel expensive, even when the product is simple. This is the design language behind AURA. Want a brand that feels this elevated? Link in bio. . . #brandidentity #minimaldesign #designbywomen #graphicdesigner #brandingdesigner by @design.irzi
Packaging that feels as good as the product inside 🤎 I designed AURA's packaging system to feel tactile, premium, and effortlessly natural, because in beauty, the packaging is part of the experience. Swipe to see the full branding 👉 Building a beauty or wellness brand? I'd love to help you create packaging this intentional. . . #packagingdesign #productbranding #naturaldeodorant #beautypackaging #designbywomen by @design.irzi

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