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Fantasy

@designbyfantasy

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Fantasy designs & builds digital products, brand experiences, and intelligent systems.

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How do you honor a legacy that’s still being written? 👑

When leading the vision and execution of @nike’s Forever King campaign, we had the opportunity to celebrate @lebron’s legacy across both digital and retail.

From the digital shoe wall to immersive activations at @nikela and @footlocker’s flagship, our team shaped the strategy, concept, and experience design that brought the campaign to life.

Step inside → nike.com/lebronjames by @designbyfantasy

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a month ago

At the institution safeguarding $55.8 trillion, the intelligence its people rely on is, well, everything. Eliza is @bnyglobal's internal AI platform.

We worked closely with their team to design the future vision for the platform and delivered the AI-native design system BNY's own engineers build from.

With the motto "AI for everyone, everywhere and in everything," Eliza now supports 125+ live use cases, with 20,000 employees actively building agents.

Full case study, now live → fantasy.co/work/bny-eliza by @designbyfantasy

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2 months ago

72 days. That's all we had to launch the @livgolfleague app before the season opener. ⁠
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And tee time waits for no one ⛳️⁠
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Using full-stack AI, from design through deployment, Fantasy rebuilt LIV's entire digital platform, with the apps live in less than 3 months. ⁠
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See how we did it → https://fantasy.co/work/liv-golf by @designbyfantasy

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3 months ago

Building with AI teaches you things no pitch deck ever will.⁠
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You learn which parts of the design process it changes, and which parts still come down to human judgment alone. Then there's the part you only see from inside the work: where the two combine in ways we didn't expect.⁠
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We've spent the last few years finding those lines across generative interfaces, agent platforms, and vertical AI systems.⁠
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Here's some of what that looks like. by @designbyfantasy

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4 months ago

Three years with @Nike.⁠
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50+ projects across Digital, Retail, Operations, Sales, and Innovation.⁠
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From the first ecosystem vision to live experiences built and shipped to millions of athletes, Fantasy has had the privilege of contributing at every altitude of Nike's organization, on the work you've seen (and plenty you haven't).⁠
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Can't wait to share what our teams are working on next. ⁠
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We're just getting warmed up. by @designbyfantasy

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4 months ago

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5 months ago

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5 months ago

The second-most-visited site in London needed to feel like the store on Brompton Road.⁠
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@harrods has loyal patrons globally, but the digital experience had drifted away from what makes the in-store feel iconic. ⁠
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We rebuilt the site to carry that personality online, with immersive motion, a refreshed palette, and a shop-the-look pattern designed for how luxury customers actually browse.⁠
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See how it shops. by @designbyfantasy

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5 months ago

The craft and quality we put into motion and interaction design has always set our products apart. ⁠
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We're experimenting with AI-powered tooling to support our process, and what we've found so far: 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 comes close to the human care behind beautiful interactions. ⁠
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The timing, the fluidity, the sense of ease. That's what makes the world's best digital products and experiences feel premium. ⁠
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See it for yourself. by @designbyfantasy

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6 months ago

Say hello to the new fantasy.co by @designbyfantasy

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a year ago

“Modern families need help.“

“The U.S. Surgeon General recently shared that nearly half of parents report feeling overwhelmed with stress, and roughly 65% of parents are feeling lonely.

“When parenting has an advisory label like a pack of cigarettes, we know we’re in a crisis that demands our attention.

“This is why we created Umi, an AI-powered family wellness coach to help families care for, coordinate, and connect with each other.” — Yoky Matsuoka, CEO

Congrats to our partners @panasonicwell for their show-stopping launch this week at #CES2025 🎉

We’re so proud to be a part of Umi’s journey. by @designbyfantasy

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2 years ago

Travel planning is so ...unhuman.

We think AI can help us fix it.

For the first time in history, our technology is going to learn how to adapt to us, rather than forcing us to adapt to it.

The best part? All of these ideas are possible—right now.

See what else we've come up with at the link in our bio. Travel destination guide with AI by @designbyfantasy

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2 years ago