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Zaara ✶ Brand Strategy & Design

@designedbyzaara

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115
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✦ Helping dtc businesses become memorable brands
✦ Strategic, scroll-stopping identities that sell
✦ Now booking! 👇
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here's my full branding breakdown! @brandbrainy #californiabusiness @welovebranding @pentawards @creatoom.mockups @pangram.pangram @adobelive @behance @thedieline @logoboat @br.and.ing @lovart.ai @branding.source @brandbrainy @br.and.ing @crenerit @branding.board @logoboat @logobo0k @unbserved @adobeexpress @unbserved @0utstandingbranding @adobe @adobelive @unbserved @welovebranding @mindsparklemagazine @designerbriefs @0utstandingbranding brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in Los Angeles, California by @designedbyzaara
0
2 months ago
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which one is yourrs?! @brandbrainy #californiabusiness @welovebranding @pentawards @creatoom.mockups @pangram.pangram @adobelive @behance @thedieline @logoboat @br.and.ing @lovart.ai @branding.source @brandbrainy @br.and.ing @crenerit @branding.board @logoboat @logobo0k @unbserved @adobeexpress @unbserved @0utstandingbranding @adobe @adobelive @unbserved @welovebranding @mindsparklemagazine @designerbriefs @0utstandingbranding brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in Miami, Florida by @designedbyzaara
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2 months ago
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From a brand designer, is probably the last person you expected to say this. @brandbrainy #californiabusiness @welovebranding @pentawards @creatoom.mockups @pangram.pangram @adobelive @behance @thedieline @logoboat @br.and.ing @lovart.ai @branding.source @brandbrainy @br.and.ing @crenerit @branding.board @logoboat @logobo0k @unbserved @adobeexpress @unbserved @0utstandingbranding @adobe @adobelive @unbserved @welovebranding @mindsparklemagazine @designerbriefs @0utstandingbranding brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in New York, N.Y. by @designedbyzaara
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2 months ago
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something i've noticed is the lack of persona, founders have been tapping into for their businesses. and you'd be surprised how much it can affect your business! @brandbrainy #californiabusiness @welovebranding @pentawards @creatoom.mockups @pangram.pangram @adobelive @behance @thedieline @logoboat @br.and.ing @lovart.ai @branding.source @brandbrainy @br.and.ing @crenerit @branding.board @logoboat @logobo0k @unbserved @adobeexpress @unbserved @0utstandingbranding @adobe @adobelive @unbserved @welovebranding @mindsparklemagazine @designerbriefs @0utstandingbranding brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in Dubai, United Arab Emirates by @designedbyzaara
0
2 months ago
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the exact steps i would take to create my brand identity @brandbrainy #californiabusiness @welovebranding @pentawards @creatoom.mockups @pangram.pangram @adobelive @behance @thedieline @logoboat @br.and.ing @lovart.ai @branding.source @brandbrainy @br.and.ing @crenerit @branding.board @logoboat @logobo0k @unbserved @adobeexpress @unbserved @0utstandingbranding @adobe @adobelive @unbserved @welovebranding @mindsparklemagazine @designerbriefs @0utstandingbranding brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in New Jersey, USA by @designedbyzaara
2
2 months ago
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just warming up to get back to my regular posting hehe brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in Los Angeles, California by @designedbyzaara
2
2 months ago
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Meet Krossa, a playful, premium croissant bakery based in Melbourne, inspired by Parisian flair. This passion project is a love letter to flaky layers, buttery crumbs, and beautiful branding. From name to strategy to visuals — everything crafted with intention (and a lil’ obsession). brand design tips • logo glow up • packaging redesign • bold branding • strategy-backed design • before and after • rebranding done right • design process breakdown • behind the brand • client-approved • what I’d fix • design mistakes to avoid • creative strategy • moodboard inspo • premium branding • visual identity matters • scroll-stopping design • design with intention • brand transformation • brand storytelling • let’s build your brand • made for micro brands • playful but premium • small business owner • muslim businesses • halal branding • Photo by Zaara ✶ branding & packaging on July 16, 2025. May be an image of book of matches and text that says "GRotating rpriscltem Croissants 15urpriso Surpriso රන. yAccossT Handwritto Drops (@krostabaicery Always. Flaky, Fresh, And Right To Your Doorstep! READY TO FLAKE OUT? BRotating Croissants Early Handwritten oDrops @krossa.bekory Flaky, Fresh, And RightT Your Doorstep! READY TO FLAKE OUT? Flaky, Fresh, AndrightT Your Doorstep! READY to FLAKE OUT? 6Rotating Croissants upnso e oDrops (@kressa.baikery Always, Ssund Robaling rprisaltam Croissantts urprisalter Handwritio andwritosMeke TeDrops @krossabakary Always. Flaky, Fresh, And Right Your Doorstep! READY to FLAKE OUT? Flaky,Freo,.andRighkToYour.Dsrst AndRightTo Croistants CALYARCOSST @icrossa.bakery ote,Always Ratating oissants @krossa.bakery Nate,Al Alwoys THE หจอรรด WhereverY KLUB ATastaOfParis, Pazris, GRotating RotatingCroissonts T Drops eoxrosso.bckory ways sarlyAccess KROSSO". taken in Melbourne, Australia by @designedbyzaara
6
a year ago
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tell me your top 4! brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in New Jersey, USA by @designedbyzaara
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2 months ago
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From the logo to the Krossa Klub, this brand identity for Krossa was a full sensory experience. Fun, flakey, warm, and a lil’ bit fancy — just like the croissants. Grateful to bring this buttery vision to life — now manifesting a real bakery collab 👀 brand design tips • logo glow up • packaging redesign • bold branding • strategy-backed design • before and after • rebranding done right • design process breakdown • behind the brand • client-approved • what I’d fix • design mistakes to avoid • creative strategy • moodboard inspo • premium branding • visual identity matters • scroll-stopping design • design with intention • brand transformation • brand storytelling • let’s build your brand • made for micro brands • playful but premium • small business owner • muslim businesses • halal branding • Photo by Zaara ✶ branding & packaging on July 17, 2025. May be an image of baguette and text. taken in Melbourne, Australia by @designedbyzaara
21
a year ago
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time to restart and lock in on this account. a quick brand refresh while we're at it! brand identity design, brand strategy, visual identity design, packaging design, DTC branding, small business, ecommerce, lifestyle, premium branding, playful, bold, modern, strategic branding, rebranding, brand refresh, creative direction, creative strategy, beverage branding, food branding, snack, coffee, cafe, bakery, skincare, stationery, halal branding, Gen Z branding, business branding, graphic design, marketing, fun branding, bold packaging, brand experience, consumer psychology taken in New Jersey, USA by @designedbyzaara
0
2 months ago
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say hello to Dear Dahlia – a cheeky little flower shop where every bouquet feels like a note passed in class. Not your typical romantic florist — it’s soft, but with a side of sass. think blurred florals, handwritten tags, kraft wrap, and messaging that makes you feel something. Playful, editorial, and packed with personality. brand design tips • logo glow up • packaging redesign • bold branding • strategy-backed design • before and after • rebranding done right • design process breakdown • behind the brand • client-approved • what I’d fix • design mistakes to avoid • creative strategy • moodboard inspo • premium branding • visual identity matters • scroll-stopping design • design with intention • brand transformation • brand storytelling • let’s build your brand • made for micro brands • playful but premium • small business owner • muslim businesses • halal branding • #tbddeardahlia taken in London, United Kingdom by @designedbyzaara
24
a year ago
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Designing Yokō wasn’t about aesthetics—it was about creating a pause in the chaos. From the logomark to the matcha menu, every detail had to feel intentional, soft, grounded. This is what branding can do: build feelings, not just visuals. #designerbriefsyoko taken in Tokyo, Japan by @designedbyzaara
1
a year ago
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