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Making retail spaces functional, beautiful & built to sell
Design + Visual Merchandising + Education
šŸ“Virtual & In-Person
šŸ“Based in Greenville, SC 🩷
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Hi, I’m Kim šŸ’– Founder of Design Insight and the person behind all the beautiful store designs, merchandising strategies, fixture plans, and very strong opinions about what belongs in a retail entry. šŸ˜‰

I’ve spent 17+ years designing retail spaces and experiences, from independent boutiques to Fortune 500s and major national brands, including leading Retail Design and Display at Magnolia.

Today, I help retailers create stores that aren’t just beautiful, they’re easier to shop, easier to navigate, and intentionally designed to sell.

Because great retail design isn’t just about making a space look good. It’s about understanding how people shop and designing around it.

If you’re a retailer, boutique owner, or brand trying to make your physical space work harder for your business, you’re in the right place.

I’m glad you’re here. šŸ’Ÿ by @designinsight_official
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2 months ago
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Tomorrow is the day! 

Looking forward to joining the @cityofanderson SPARK Series to talk all things retail design, customer experience, and how your space can work harder for your business.

A big thank you to the City of Anderson for investing in local entrepreneurs and small businesses. See you tomorrow! by @designinsight_official
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a month ago
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That first Fall store flip brings so much energy šŸ‚ā¤ļø by @designinsight_official
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a month ago
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Fun fact:  We flip the entire store twice a month. taken in Small Town Girl Boutique by @designinsight_official
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a month ago
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Exciting news for Design Insight! 

I’m thrilled to be joining the City of Anderson’s SPARK Series as a keynote speaker on September 18th!

I’ll be presenting Designed to Sell: How Your Store Can Attract, Engage & Convert More Customers—sharing practical ways small business owners can use retail design, merchandising, and the customer experience to make their stores work harder for their business.

A huge thank you to the City of Anderson for the invitation and for continuing to invest in local entrepreneurs through programs like SPARK. I’m so excited to be part of it!

If you're a retailer or small business owner in the GVL/Anderson area, I’d love to see you there!

šŸ“Anderson, SC 
šŸ“… September 18 | 12–1:30 PM by @designinsight_official
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a month ago
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Sometimes a store refresh doesn’t require starting from scratch. ✨

Proof that thoughtful design can completely shift how a space feels.

Stay tuned for the big reveal coming @smalltowngirlsc 

#RetailDesign #StoreDesign #DesignInsight #BoutiqueDesign RetailInteriors by @designinsight_official
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2 months ago
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A Red, White, & Cute store re-set over at @smalltowngirlsc boutique! šŸ‡ŗšŸ‡ø by @designinsight_official
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5 months ago
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While everyone’s watching The Devil Wears Prada 2 for the fashion... I’m watching for the brand control.

Because what makes that world iconic isn’t just style. It’s how every single detail reinforces the same message. And that’s exactly what the best retail spaces do.

Here's our top "Lessons We Can Learn From The Devil Wears Prada 2." 

Tell us, what was one of the most iconic moments in the film for you? 

 #designinsight #thedevilwearsprada2 #retaildesign #boutiquehub by @designinsight_official
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5 months ago
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Spring color stories are blooming 🌸🌷🌿 by @designinsight_official
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5 months ago
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Starting with a clear vision in mind becomes your strategy for success. Even just planning out that color story or theme for your front display sets the tone for the experience you want your customers to enjoy in your boutique. by @designinsight_official
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6 months ago
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Great retail design doesn’t stop at eye level. 

On my recent trip to @seapinesresort in Hilton Head, SC this sweet children’s store, Lighthouse Kids & Co. beckoned me in with its incredible store design. From the custom coastal mural overhead to the crisp millwork and thoughtful merchandising moments on every table, every detail here works together to create a branded experience that feels playful, polished, and memorable. 

Bravo @seapinesretail 🩷We can’t wait to visit again! 
#designinsight #visualmerchandising #retaildesign by @designinsight_official
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7 months ago
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A moment for the millwork šŸ˜ From a retail psychology POV: that honeycomb-style hat display is doing serious heavy lifting. It’s symmetrical, memorable, and naturally draws attention to high-margin accessories. Whoever designed that, knew exactly what they were doing. šŸ’™

#lighthousekidsco #hiltonheadsc #seapinesresort by @designinsight_official
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7 months ago
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