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BRAND AGENCY

@designmaters

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⚪️ The brand behind your favorite medspas
+ Personal branding, luxury visuals, aesthetics strategy
+ Podcast @insidethebeautycode
📍FL/NJ/ NYC
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Your before-and-after photos aren’t just images—they’re your signature portfolio. 📸 There’s a process behind capturing them correctly: consistent lighting, angles, camera settings, branding, and focus on the details that matter. When done right, these images showcase your expertise, build trust with clients, and elevate your brand. At Design Maters, we help med spas, aesthetics offices, and personal brands define a signature look for their portfolio and provide the tools and strategy to make it shine. ✨ 📲 Ready to elevate your visuals? DM us today! A special thank you to @fina_beauty_dnp and @avalii.aesthetics for allowing me the opportunity to showcase their amazing brands. 💖 #DesignMaters #AestheticsBranding #MedSpaMarketing #BeforeAndAfter #SignaturePortfolio #BeautyMarketing #AestheticExperts #BrandStrategy #VisualStorytelling #ElevateYourBrand taken in New Jersey by @designmaters
12
a year ago
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Your brand deserves more than a Canva template. At DESIGN MATERS, we believe Strong brands aren’t built by accident— they’re the result of strategy, storytelling, and intentional design.. From social media that actually converts to branding that speaks louder than your competitors, we help you show up, stand out, and own your lane. 📍NYC | NJ | FL ⚡️ Strategy-first design for brands that want to lead, not follow. DM us when you’re done playing it safe. #NoMoreCookieCutter #DesignMaters #SocialMediaStrategy #BrandDesign #CreativeAgency #NYCDesign #NJCreative #FloridaBusiness #AuthenticBrandsOnly taken in Jersey City, New Jersey by @designmaters
39
2 years ago
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POV: it’s September and your skin still hasn’t clocked out of summer. 😅 That’s what PRP microneedling season is for. We’re talking collagen renewal, glow restoration, texture refinement — all before the holiday event lineup starts. Fall = repair season. Don’t wait til December to wish you started in September. 📍 De La Soul Aesthetics | Perth Amboy, NJ taken in De La Soul Aesthetics by @designmaters
15
a month ago
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I didn’t get into social media. I got into the brand business. Always was, always will be. Every business I work with already has something real… a presence, a feeling, an experience people have when they walk through the door. My job is translating that into their digital storefront: the version of you a stranger meets before they ever meet you. I do that one story at a time. Not a content calendar of random posts — a hundred small, curated moments that, stitched together, say exactly who you are. A reel. A caption. An image held a beat longer than it needs to be. Each one is a sound bite of your brand, and each one is building something: equity. The kind that compounds, that outlasts a trend, that makes someone choose you before they’ve even asked your price. That’s the difference between managing a page and building a brand. I’ve spent my career on the brand side, and I bring that lens to everything I create — translated into pieces small enough to stop a scroll, and substantial enough to mean something. That’s the work. That’s why it’s different. That’s why I don’t need to work with everyone. Just a select few that get it and value that commitment. Patience takes the win, every time. That’s the DESIGN MATERS promise. 🩶 Love and light, Sabrina taken in Miami, Florida by @designmaters
23
a month ago
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There’s a special kind of gratitude that comes from working with people who are aligned with similar goals. The world of health, wellness, beauty, and longevity — it makes the work purposeful, and honestly, just more rewarding. Gina, you are such an inspiration to learn from. I feel like I’ve only just begun, and there’s still so much ahead. Cami, you are such a light. You make everything smoother, and I’m so grateful our paths crossed. To any entrepreneurs reading this: when you’re in alignment with people who get it, your work becomes lighter and more meaningful. That’s the kind of privilege I don’t take for granted. 🙏 #wellnessbrand #longevitylifestyle #beautyaesthetics #medspalife #femaleentrepreneurs taken in Be Still Wellness & Aesthetics by @designmaters
3
2 months ago
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Your portfolio should speak for itself. 📸 That’s the whole point of what I help my medspa clients do — find their signature look and consolidate their best work into something that actually converts browsers into bookings. But here’s what most practices get wrong: the “after” isn’t just about the results. It’s about how you documented them. Before you can showcase anything, you need to nail: → Lighting (internal AND external — they behave differently) → Equipment consistency → Angles that match, every time → A repeatable process, not a one-off setup Here’s why this matters more than people think: your audience is paying attention to your process, not just your results. If they trust how you document, they trust the outcome — and that trust is what drives conversion. Documentation isn’t the boring part of your marketing. It’s the foundation of it. DM me “LIST” and I’ll send you my top item recommendations 📩 Or visit the link in my bio to shop my full Amazon storefront picks 🛍️ Save this for your next before/after session 📌 taken in Florida, USA by @designmaters
6
3 months ago
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Two months into Southside, and we’re just getting started. 🤍 What began as a grand opening has grown into a second home for optimization on this side of town — VO2 max testing, health optimization coaching, medical aesthetics, body sculpting, red light therapy, and so much more, all under one roof. Same philosophy. Same team. Now with two locations to help you optimize in convenience. One Body. One Life. Optimize Both. 💙🩵🤍 taken in Be Still Wellness & Aesthetics by @designmaters
10
3 months ago
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Your ChatGPT is showing, babe. 👀 And I say that with love — because as a social media manager, I can spot AI-generated content in about 2 seconds flat. And lately? It’s everywhere. It’s costing people followers, credibility, and clients — and most of them don’t even know it’s happening. Swipe through. I’ll show you exactly what gives it away and how to fix it fast. ⬇️ taken in Jersey City, New Jersey by @designmaters
10
4 months ago
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Nobody in this space wants to say it, so I will. 🖤 Your medspa’s Instagram strategy is probably working against you right now — and the platform is never going to tell you that. The algorithm changed. Promotional content is being suppressed. Words like “sale,” “% off,” and “limited time” are getting your posts quietly buried before your ideal client ever sees them. And while everyone else is still posting their specials on the feed and wondering why reach is dead — you could be three steps ahead. Here’s what’s actually working in 2026: → Moves your promos OFF the feed and into channels you own — email and SMS → Content that educates, not sells (saves and shares beat likes every time) → A niche so clear that Instagram’s algorithm knows exactly who to put you in front of The medspas winning right now aren’t posting more. They’re posting smarter. Swipe through the full breakdown. And if you want to know exactly how to apply this to your account — DM me. I’ll point you in the right direction. #medspagrowth #aestheticsmarketing #brandstrategy #medicalaesthetics #aestheticsprofessionals taken in Miami, Florida by @designmaters
2
4 months ago
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Cooking up brands, visuals, and vibes that actually feed your business. 🔥 Design isn’t decoration — it’s strategy with style. Tap in → link in bio ✨ #DesignMatters #WomenInDesign #BrandDesigner #GraphicDesign #creativeentrepreneur taken in Fleming Island, Florida by @designmaters
3
5 months ago
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Is it time for a brand refresh? ✨ Not every business needs a new logo — some need a revelation. A true brand refresh goes deeper than a new color palette or a content calendar. It starts with understanding your brand’s heart. Your vision. The direction you’re growing toward over the next few years. For the luxury health, wellness, and futuristic care space, that means more than aesthetics — it means precision storytelling. At Design Maters, we don’t just hand you a social media plan and send you on your way. We sit with your brand. We map the journey. We build the content pillars. We define the strategy that actually reflects who you are and where you’re going. What we do is what we call defining your Creative DNA — uncovering what makes your brand unmistakably, unapologetically yours, then amplifying it visually, tastefully, and intentionally. You’re not just getting an agency. You’re getting a full ecosystem — design, strategy, storytelling, and a network built to elevate brands that refuse to be ordinary. Your story deserves to be told the right way. 🖤 #CreativeDNA #LuxuryBranding #BrandRefresh #DesignMatters #wellnessbranding taken in Jersey City, New Jersey by @designmaters
30
6 months ago
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NJ’s Top 25 Most Influential Women 🤍🌹🥹🙏🏽 Congratulations ladies 🎊 Happy International Women’s Month! What a way to close it! #setonhalluniversity #puntodeencuentro #leadingladies #brandstrategistforwomen #internationalwomensmonth taken in Seton Hall University by @designmaters
15
6 months ago
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