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Doug Schwartz

@detroitwick

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sensory marketing agency • est. 2014
does your brand smell?.. it should
@everyhuman_detroit
T1RH 📍 @the1roomhotel
@gohunnyverse
@tripwipes ✈️

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There are way more, but here’s some of my favorite so far. How cool is this: the platform creates a visual abstract character that’s tied to your custom scent, names it, and projects as you’re making it. Can you imagine the smells as you swipe and read these? @everyhuman_detroit by @detroitwick

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@everyhuman_detroit - over 500B unique scent combinations. I’ll leave it right there - you become the creator! by @detroitwick

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@everyhuman_detroit - one week in, and it’s been 🍌’s - come create by @detroitwick

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a month ago

@everyhuman_detroit visual identity is anchored by Farrow & Ball color Hay No. 37. It’s a warm, inviting yellow with a natural, slightly imperfect quality rather than a slick,
synthetic tone. The choice is deliberate: it counterbalances the experience’s high-tech
foundation, signaling that despite the AI-driven process, the result is still human-made
and still natural, a fitting complement to the Every Human name itself.
📷: @hayden__scott by @detroitwick

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Bring the smalls, they’re better at making scents than me. You can chat with the platform and talk about an experience, a memory, anything and @everyhuman_detroit will create it live right in front of your eyes/nose! by @detroitwick

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We were very intentional when curating the furniture in @everyhuman_detroit - The paper furniture from @studio_molo was the perfect juxtaposition - pairing flawless, engineered tech with paper that will patina over time, growing imperfect with age. Don’t be scared to take a seat! It’s awesome
📷: @hayden__scott by @detroitwick

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@everyhuman_detroit - THE DISCOVERY
Three scents, You become the fragrance maker in real time

A guided set of introspective questions, the kind that make you pause before you answer. Designed to draw out who you are, not just what you like. From your responses, our platform builds three distinct variations, so you can explore different facets of your own story packaged in a beautiful set of (3) 5ml bottles. by @detroitwick

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What’s so dynamic about this is; at @everyhuman_detroit, everyone’s a creator. 500B+ scent combinations means no two fragrances are ever the same. Such a cool event space for team building, smaller and intimate corporate outings and special occasions.
EveryHumanDetroit.com
📷: @hayden__scott by @detroitwick

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@everyhuman_detroit
we let people discover over the last couple days and wow - you created some incredible fragrances - there wasn’t one I didn’t love!
officially opening the doors tomorrow by @detroitwick

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12+ years ago, @detroitwick was born by total accident. I started making candles, from recycled liquor bottles. (If any of you remember that, what a ride) That accidental start grew into something much bigger: working with brands around the world to create scent and manufacture products from idea-to-shelf

A core part of our business has always been inviting people into the olfactory process. ScentLabs have been the thread running through it all for special occasions, team building, corporate events, and programming right here in Detroit

Over the past several years, demand has outpaced our production capacity, and we’ve had to turn away more people than we’d like

But what began as a very DIY, hands-on fragrance experience has evolved into something Epic that we’re incredibly proud of: a partnership with @every.human that takes the scent lab concept into the future with @algorithmicperfumery

With this next-level sensory platform, YOU become the maker and create a one-of-a-kind fragrance in real time with over 500B unique combinations

With the same passion for bringing people together through scent, and New technology behind it, @hilaryschwartz_ and I curated a dynamic space on Nick Gilbert Way in the @hudsonsdetroit Tower, to welcome everyone

With locations in London, Dubai, Vienna, and Copenhagen, I knew Detroit deserved a seat at that table, & this incredible international concept needed a home right here in the heart of the city that built us.

@everyhuman_detroit is opening the doors next week for you to discover. Join us and create something special

📷 @hayden__scott
@farrowandball @studio_molo by @detroitwick

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🎣☀️🍒🩶⚽️ by @detroitwick

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Wedding Flow🇺🇸🏄‍♂️ by @detroitwick

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3 months ago