Instagram story viewer> @devsethi> Posts

Dev Sethi

@devsethi

2.5K

followers

1307

following

COO, @athletesorg. Former Head of Sports at @instagram. Former Chief of Staff at @complex . In the DMV. Go Irish, Commanders, O’s, Wiz, VCU

POSTS STORIES REELS TAGGED

Speaker announcement: Dev Sethi, COO of Athletes.org.

Revenue sharing has changed college sports. Dev joins The New Economics of College Sports: Revenue Sharing, NIL and Paths Forward to unpack what it means for athletes, rosters and NIL.

📍 Sat, Oct 24 | 9:50 AM | Main Stage

The NIL Renaissance: Maryland NIL Summit. October 23 and 24 at 4MLK in Baltimore.
🎟️ Tickets at the link in bio | MarylandNILSummit.com

@devsethi #NILRenaissance #MarylandNILSummit #NIL #CollegeSports by @devsethi

117

5

2 days ago

With all of life’s craziness, back at the beginning of May we made it even more crazy by irrationally rescuing another dog. Solomon is every bit a sweet puppy - and as if life was never going to be the same after we welcomed our daughter Veera back in December, now there’s definitely no going back! The count is now 2 adults, 3 dogs, 1 baby. I’m clearly a glutton for punishment. by @devsethi

138

11

3 months ago

Our best Christmas gift ever came early - Veera Bradian Sethi joined the pack on December 18th! Here’s to hoping she inherits most of her Mom’s features and qualities and avoids most of her Dad’s. Beyond blessed. Life is truly a miracle. Happy holidays and thank you to our incredibly generous family and friends for all their support during our IVF journey, you’re the best! Oh, and our doggies Larka and Abby are as smitten as Melissa and I are :) by @devsethi

409

168

10 months ago

Our IVF journey looks to have a happy ending - Melissa and I are expecting a little girl in December! And while it means we can’t celebrate our December wedding anniversary at the site of our wedding weekend like we intended, we did some early celebrating this summer instead, and had an incredible evening at one of our favorite places on earth. Life continues to come at us fast! @cataloocheeranch taken in Cataloochee Ranch by @devsethi

436

166

a year ago

Meet Dev Sethi, our COO. A leader in sports & tech, he bridges the gap between athletes and digital platforms.

From Google/YouTube to Meta, Dev has championed athlete advocacy. Now at Athletes.org, he supports college athletes in the era of NIL and beyond.

A Notre Dame alum and SBJ Forty Under 40 honoree, we are honored to have him on our leadership team for the last year plus at AO. @devsethi by @devsethi

310

33

2 years ago

December 20: Notre Dame wins its first playoff game.
Morning of December 21: Wake up to a bunch of snow.
Afternoon/evening of December 21: Get married in a winter wonderland.

Don't know what I did to deserve any of the above, but I'd say that weekend was one for the history books!

@cataloocheeranch made this weekend the best of our lives by taking care of us and our family/friends. taken in Cataloochee Ranch by @devsethi

475

122

2 years ago

We had to say goodbye to the best boy who we loved more than anything. Samson changed my life forever, and as heartbroken as we are, Melissa and I are so lucky that we got to be his parents. by @devsethi

288

50

2 years ago

Trip to the mountains was even more special this year - convincing Melissa to make an irrational decision and spend the rest of her life with me :)

Excited to marry this amazing woman in December and officially become part of the Bradian clan and for Melissa to be part of the Sethi’s! @jackiebradian @blu_dvl2134 @taylorbradian @michellebradian taken in Alarka Highlands by @devsethi

578

182

2 years ago

NEW PODCAST: Check out our latest podcast with @devsethi , COO for @athletesorg. Dev has been at the forefront of the creator economy for his entire career, working at YouTube, Google and Meta, and now is focused on creating a players association for athletes through AO.

You can listen to the “NIL Show” anywhere you get your podcasts, or watch on the “Campus Ink Printing” YouTube page. by @devsethi

3

3

3 years ago

Proud and excited to have joined @athletesorg - after many months of giving myself the gifts of grace and patience, found the thing I wanted to fully commit to: physically, emotionally, spiritually. Grateful to be working with @jimcavale @bcope51 and the rest of the wonderful team at THE Association for College Athletes. Link in bio! And thank you to my wonderful friends and family who supported me through an extraordinarily challenging past 8 or so months, and who continue to support me. I’ll never forget it. by @devsethi

415

102

3 years ago

Annual college football road trip was everything I hoped it’d be and more. Great SEC battle between LSU and Alabama. Great friends and family reunited in Tuscaloosa. And finding a lizard in a toilet. Can’t wait for the 2024 version. taken in Tuscaloosa, Alabama by @devsethi

216

11

3 years ago

Can’t overstate how grateful I was to not only be recognized by @sportsbusinessjournal as a 2023 Forty under 40 honoree, but to have had the chance to celebrate with a room full of incredible people, after what’s been a hard number of months (to put it mildly). So many firsts this weekend. First time wearing a bow tie (thank you @hockerty_official for helping me own my first tux!). Melissa’s first time in Vegas. Our first time seeing the Grand Canyon. And so much more. And thank you to the wonderful teammates and friends who even made this achievement possible. taken in Las Vegas, Nevada by @devsethi

459

82

3 years ago