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Dia Simms

@diasimms

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Founder @pronghorn.co Speaker @apbspeakers
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@edmondshonorbourbon @humanotequila_official @bayabgin @lobos1707 @mocktailclub @sotolromo
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What happens when your spirits category has a rich history that's unknown to modern consumers? 🥃 In this episode of the Park Street Insider Podcast, Claudia Romo Edelman (Founder of Sotol Romo) is introducing an 800-year-old Mexican spirit with a denomination of origin that's only two decades old to American drinkers for the first time. She's joined by Dia Simms (Co-founder of Pronghorn) and Jeff Bell (Managing Partner of PDT) for a masterclass in category creation. In this episode, you’ll discover: 🎯 What actually creates value in a spirits brand beyond the liquid itself 📊 When you should start thinking about scaling a brand in a new category ❌ The biggest mistake founders make when chasing premium positioning 🏗️ How to build a brand and a category simultaneously 🍸 What buyers like Jeff actually look for when deciding what earns shelf and menu space Listen to the full episode using the link in our bio! 🎧 #CategoryCreation #SpiritsIndustry #BeverageAlcohol #BrandBuilding by @diasimms
1
a month ago
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19 Years! Forever young. Happy anniversary my love. by @diasimms
120
a month ago
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Meet the co-chairs of our Embrace Early & Create the Future Garden Party, Michelle Sanchez and Dia Simms! Their leadership, passion, and commitment to creating brighter futures will help make this an unforgettable event rooted in purpose and impact. Every dollar raised will support our children and families. Join us for what promises to be a beautiful evening on September 24. You can purchase your tickets or make a donation at shelteringarmsforkids.com. #ShelteringArms #EmbraceEarlyCreateTheFuture #GardenParty #EarlyChildhoodEducation #AtlantaEvents by @diasimms
31
a month ago
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What does it take to build a spirits brand in a category consumers are still discovering? 🥃 In this Park Street University virtual roundtable, Claudia Romo Edelman, Dia Simms, and Jeff Bell explore the strategies behind building Sotol and creating demand for an emerging spirits category. They share practical insights on: 🎯 Why clarity and consistency are critical to brand building 📚 How to make category education part of every consumer touchpoint 📍 Creating frictionless entry points for unfamiliar spirits 📈 Knowing when a brand is ready to scale 🤝 What makes on-premise buyers say yes to a new brand Watch the full conversation using the link in our bio! 🎥 #SpiritsIndustry #Sotol #BrandBuilding #CategoryCreation #SpiritsMarketing by @diasimms
5
2 months ago
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#preakness2026 by @diasimms
22
5 months ago
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Take chances…life is a series of experiments. Taking a risk is a chance to get data. 👩🏽‍💻 What’s the best advice you ever received? by @diasimms
34
6 months ago
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#Weekendrecap The Wizard of Oz followed by dinner @caperestaurant New Edition x @edmondshonorbourbon at @statefarmarena 🥃 by @diasimms
11
7 months ago
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Half laughter, half lightening...all magic. Happy Women’s Month! Thank you to these incredible women who make the world better for my daughter.   • Ciara Wilson | Multi-hyphenated, Co-founder of @tentoonerum • Jessica Sibley| CEO of @time Magazine • Daniela Pierre Bravo | Best-selling author, and contributor @nbcnews “Know Your Value” @knowyourvalue platform. • Deborah Brenner | Founder & CEO @womenofthevineandspirits • Shelley Zalis | Founder & CEO of @femalequotient • Lisa Bilyeu | Foumder of @womenofimpact and co-founder of Impact Theory Studios • Erin J. Hall | Co-founder of @pronghorn.co • Jamie Kern Lima | Founder of @itcosmetics • Claudia Romo Edelman | Founder of @sotolromo • Morgan DeBaun | Founder of @afro.tech and @blavityinc • Jewel Burks Solomon | Managing Partner @collab.capital by @diasimms
24
7 months ago
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The 90s No filters, just freedom + fun! #90schallenge by @diasimms
86
7 months ago
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Honored to be a part @incmagazine 2026 #FemaleFounders500 with my co-founder Erin J. Hall and a list of the most creative and inspiring female leaders in America. by @diasimms
52
7 months ago
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Thirteen candles. Infinite opportunities. Immeasurable love. Happy Birthday!! by @diasimms
50
7 months ago
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We’re proud to honor Dia Simms (@diasimms), a visionary business executive and spirits industry leader. In 2020, she co‑founded Pronghorn (@pronghorn.co), a 10‑year initiative to advance diversity, equity, and inclusion in the spirits industry by investing in Black founders, executives, and entrepreneurs. Pronghorn has a goal to create $2.4 billion in economic value for the Black community and the spirits industry by 2032. Throughout her career, Dia has played a pivotal role in building and growing major brands in the spirits and entertainment world — from helping transform CÎROC Vodka into a multibillion‑dollar powerhouse to overseeing Revolt TV to co‑founding and leading Lobos 1707 Tequila & Mezcal as an independent spirits brand with national reach. This is THE TEN 🥃 #GreenwoodWhiskey #TheTen #BlackHistoryMonth #OwnYourStory #CraftYourLegacy by @diasimms
21
8 months ago
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