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Andrea Hanzić

@digitalforest_

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Usluge grafičkog dizajna.
Bring your ideas to life with logotype design, branding and graphic solutions. 🎨
Contact me for more information. ✉️
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My take on this month's branding brief. The idea was to create something nostalgic, imperfect and full of character, an identity that feels handmade and familiar without becoming overly retro. I built the direction around a character-led visual world, expressive typography and intentionally imperfect details, exploring some directions before landing on a system that felt right. A quick personal project and an exercise in turning a clear idea into a complete visual world. With a full-time job, there’s never enough time for all the creative things I want to explore, so I have to admit, AI was a huge help in bringing this idea to life much faster, especially for creating the mockups. For a personal brief like this, I’m learning to embrace AI as part of today’s creative process, a way to explore ideas faster without giving up the thinking and decision-making that make the work feel like mine. Rocco’s - an artisanal gelato brand inspired by Italian summers, family recipes and the beauty of making things by hand. 🍦🇮🇹 Organic, creamy, imperfect and full of character - from the melted logotype to our little gelato lover. Made slowly. Eaten quickly. Designed with exactly the same philosophy. And yes, this caption is in English. Rocco is furious. 🤌 @designerbriefs @brief.mebaby #dbmbroccos #design #packaging #logotype #brand by @digitalforest_
10
a month ago
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I don’t usually design bold brands, so I decided to make one. Logo, color palette, typography, concept, visuals... Bold Blocks is a fictional ice cream sandwich brand built around a simple idea: 🍪 cookies holding ice cream hostage. Bright colors, blocky shapes, innocent flavors, bossy cookies - all designed as a playful branding experiment in packaging, icons, and visual storytelling. Sometimes the best way to grow as a designer is to stop behaving. This project was about stepping outside my usual comfort zone and having fun with branding, packaging, and storytelling. #graphicdesign #design #branding #packagingdesign #designconcept #visualidentity #designexperiment #grafičkidizajn #dizajn #branding #pakiranjedizajn #vizualniidentitet #dizajnkoncept #kreativnidizajn #dizajner #pakiranje #icecream #sandwich #sandwichicecream #adobeillustrator #adobephotoshop #vegetarian #vegetarianfood by @digitalforest_
2
9 months ago
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Are you looking for a fresh and unique brand identity that stands out? I can create something just as stunning for you. Tražite svjež i jedinstven vizualni identitet koji se izdvaja? Mogu stvoriti nešto jednako originalno za vas. Introducing my latest project - Jammin' Berries. From the logo to the design and packaging, everything started with a simple sketch. I handled every step, from the initial idea and logo design to sketching out the presentation and bringing it to life in real photos. Using Adobe Firefly, I brought my vision to life, creating mockups that highlight the jam's vibrant color and texture. This brand is also available for customization. #GraphicDesign #LogoDesign #logo #design #PackagingDesign #mockup #AdobeFirefly #adobe #adobeillustrator #adobephotoshop #Branding #brand #grafickidizajn #grafickidizajner #logodizajn #logodizajner #dizajn #health #healthyfood #fruit #jam #strawberry #strawberries #blueberry #blueberries #retro #berries by @digitalforest_
2
2 years ago
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Branding concept / brief exploration - Matiz is a conceptual branding solution created in response to a handmade ceramics brief, exploring a tactile, editorial identity rooted in the beauty of handmade imperfection. Inspired by wabi-sabi, raw clay and the poetic repair of kintsugi, the identity embraces irregular forms, earthy textures, cracks and visible traces of the making process. The concept became more than a digital exercise. I actually bought clay and began developing the identity by hand, experimenting with writing the MATIZ logo directly into the material and allowing the physical qualities of clay to influence the final visual language. I even created my own sculptural bowl for the project: raw natural clay on the outside with a deep black interior, translating the Matiz aesthetic from a branding concept into a real tactile object. That hands-on experimentation helped shape the identity into something that genuinely feels born from earth. The crack symbol gives the concept an artisanal signature, while restrained typography and minimal compositions introduce a sense of quiet luxury. Across packaging, ceramics and digital applications, the visual language celebrates objects that feel human, imperfect and born from earth. Personal project / branding concept created as a response to a fictional creative brief. #dbmatiz #designerbriefs @designerbriefs #branding #ceramic #packaging by @digitalforest_
2
a month ago
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Short logo + mascot animation for Rocco’s.  Just a tiny bit of movement to bring the brand to life. :) @designerbriefs @brief.mebaby #dbmbroccos #designerbriefs #branding #logo #packaging by @digitalforest_
5
a month ago
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Just wanted to show a part of the process of creating simplest versions of Rocco’s packagings.🍦 This is just a quick screen recording of me trying it out in Illustrator. Definitely not the ideal tool once the rough paper, print and texture effects come in, that’s more of a Photoshop job but I wanted to play around with it anyway :D There are a lot of different packaging pieces in the full brand, this is just a simplest one. Also the little lemon illustration and the ''grazie mille'' sticker ended up in different places afterwards :D Nostalgic, imperfect and very Rocco’s. 🤌 @designerbriefs @brief.mebaby #dbmbroccos #branding #brand #packaging #illustrator by @digitalforest_
4
a month ago
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EIGHTH HOUR is modern workwear for the before, after and in-between. The logo combines structure and continuity — the H represents work, while the 8 represents the person moving through it without stopping. The brand speaks with a dry, ironic office voice: polished enough for HR, self-aware enough for everyone else. Because work has hours. People don’t. @designerbriefs @briefcorp @silverstagtype #briefeighthour #logo #logotypedesign #brand #adobefirefly by @digitalforest_
0
2 months ago
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EIGHTH HOUR is modern workwear for the before, after and in-between. The logo combines structure and continuity — the H represents work, while the 8 represents the person moving through it without stopping. The brand speaks with a dry, ironic office voice: polished enough for HR, self-aware enough for everyone else. Because work has hours. People don’t. @designerbriefs @briefcorp @silverstagtype #briefeighthour #logo #logotypedesign #brand #adobefirefly by @digitalforest_
0
2 months ago
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EIGHTH HOUR is modern workwear for the before, after and in-between. The logo combines structure and continuity — the H represents work, while the 8 represents the person moving through it without stopping. The brand speaks with a dry, ironic office voice: polished enough for HR, self-aware enough for everyone else. Because work has hours. People don’t. @designerbriefs @briefcorp @silverstagtype #briefeighthour #logo #logotypedesign #brand #adobefirefly @adobefirefly Logotype by @digitalforest_
5
2 months ago
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EIGHTH HOUR is modern workwear for the before, after and in-between. The logo combines structure and continuity — the H represents work, while the 8 represents the person moving through it without stopping. The brand speaks with a dry, ironic office voice: polished enough for HR, self-aware enough for everyone else. Because work has hours. People don’t. @designerbriefs @briefcorp @silverstagtype #briefeighthour #logo #logotypedesign #brand #adobefirefly by @digitalforest_
4
2 months ago
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Good design rarely comes from one big decision. It’s usually a collection of small choices - typography, colour, spacing and details - all working together. #GraphicDesign #BrandDesign #VisualIdentity #Branding #DesignDetails #Typography #CreativeDirection #ArtDirection #DesignInspiration #DigitalForest by @digitalforest_
1
2 months ago
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Part 2/2 Hummey is a little raccoon with a very serious mission: bring his tiny jar, fill it with golden honey and try to be sneaky. The funny thing? The bees know everything. They see the sticky paws, the honey on his cheeks and the not-so-secret trail he leaves behind. But they love him anyway - because Hummey is gentle, clumsy and full of heart. That is why we care for our bees too: by supporting bee-friendly flowers, careful honey sourcing and recyclable, plastic-free packaging made with love. Hummey is smooth, natural honey made for everyday little moments - drizzled over breakfast bowls, spread on warm toast, stirred into tea, added to cozy drinks or enjoyed with yogurt and fruit. He thinks he filled the jar all by himself. The bees know they helped. And every spoonful tastes a little happier. 🌼🐝 #dbhummey #honey #brand #logo #packaging @designerbriefs @parallel.mockup by @digitalforest_
1
3 months ago
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