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Dimitra Louro | Beauty + Business

@dimilouro

13.8K

followers

1727

following

Building businesses & taking you with me ✨
Beauty Founder • Entrepreneur • Creator
Salons • Spa • Café • Maliá Extensions
↓ Shop + Partnerships

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Salon owners: Here’s a hard truth ⬇️

You’re raising commission rates to keep your stylists happy…

But if you’re not calculating what your salon is bringing home after that raise, you’re putting your business at risk.

I sat down with a salon owner and broke down the numbers—Her top stylist was earning more than the salon itself. Now the problem isn’t that she’s making more than the owner… the problem is that the salon is going bankrup,

This isn’t about bashing commission.

This is about understanding that your percentage covers more than payroll.

It feeds the house.

It pays the bills.

It funds growth.

It gives your team structure, education, leadership, marketing, a front desk, and a stress-free business they didn’t have to build alone.

If your numbers aren’t making sense anymore,
If you’re feeling the weight of trying to please everyone—

It’s time to tighten up the structure.

The MANE Layer Method is how we fix this.

Not by cutting commission— 🙅‍♀️

But by building a business that feeds everyone the right way.

DM “Mane Layer” and let’s build a business that works for you, not just your team.

#salonowner #salonbusinesscoach #salonbusiness #salonownerlife taken in DHC & Co. by @dimilouro

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a year ago

I don’t think I can do this… 🤡 @dimitralouro taken in DHC & Co. by @dimilouro

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7 months ago

Our guest ditched the past for a new future not everyone will understand. She wanted to love her hair with added thickness and length while keeping the color lower maintenance by incorporating her natural root. Changes like this can be shocking but we wanted this to be the first step in a direction that was going to make her happy.

DHC & Co Salon
We take FREE virtual consultations.

#massachussets #hairextensions taken in DHC & Co. by @dimilouro

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9 months ago

My favorite city in the world w/ my Polly Pocket @styledby_bre_ & my cousin taken in Chicago, Illinois by @dimilouro

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17 hours ago

We are a Vish Salon. @vishsalons Today I’m training our assistant at The Lounge in Hanover on how to properly weight out and mix color formulas. @hair.by.jillyg Jill is growing and we’re so excited for the next steps in her career. Follow along with us. taken in The Lounge by Malia formerly Ambrosia Salon by @dimilouro

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4 days ago

The most exciting part of all of this is realizing who I’m becoming. I want to educate, motivate, and push this industry forward and show people just how much more is possible. taken in DHC & Co. by @dimilouro

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4 days ago

@fromchairtoboss thank you for having me, @mireya_villarreal_ 🤍

I used to pray to be in rooms where people actually wanted to hear what I had to say. And now I’m in those rooms, talking about a story I didn’t even know I was creating. 🙏

It’s honestly one of the most surreal feelings. I’m so grateful, I’m so blessed, and I don’t take any of it lightly. But for me, this has become so much bigger than just my story. I want to take everything I’ve learned along the way and use it to educate, motivate, and push this industry forward. I want people in this industry to see what

If you were in that room today, I love you and I’m rooting for you.🤍

Event: @fromchairtoboss
by @mireya_villarreal_
Outfit: @jluxlabel
(Get my event fits in my link in bio on my LTK)
@styledby_bre_ by @dimilouro

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5 days ago

BEYOND THE METHOD | Raynham, MA Nov 15th w/ @dimilouro 🤎 You know the method. Now build the business behind it.

Sometimes, you don’t need another extension method class. You need the why and how behind making extensions a profitable part of your salon business.

This immersive business class connects your technical skills with practical strategies to build a stronger, more profitable extension business.

WHAT YOU’LL LEARN:
The Why Behind Extensions
Confident Consultations
Pricing Extensions
Selling the Service
Attracting the Right Clients
Building a Repeatable System
Building Up Your Stylist Confidently

For salon owners and stylists ready to connect what they know behind the chair with what they need to grow their business.

Tickets in Bio
‼️8 SPOTS LEFT‼️

@dimilouro @styledby_bre_ @coolhair24 @bysadedoucette @lizdiditt @manda_just.a.hair_
Set: @josh_adam
Lighting: @josh_adam
Directors: @josh_adam + @jakestrongphoto
Videography: @jakestrongphoto taken in Raynham, Massachusetts by @dimilouro

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5 days ago

Couldn’t do it without my favorite GLAM squad 💄🎀@renatorego @bridal_wavesxo taken in DHC & Co. by @dimilouro

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6 days ago

Did you catch the code word? 🧡 Come in and mention the code word to your cashier for a $1 OFF the fall flights. 😉 taken in Raynham, Massachusetts by @dimilouro

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7 days ago

Just a 40 year old mom. #snatched 🌃 Grab this fit on my LTK (link in bio) @alo @newbalance taken in Chicago, Illinois by @dimilouro

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8 days ago

She looks SO GOOD with one row 💕 Your consultation awaits, comment below or DM us. Stylist: @lizdiditt taken in DHC & Co. by @dimilouro

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8 days ago