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DIRECTION

@directiononline

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A creative entity that exists beyond boundaries. Everywhere.

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BAR CRAWL OUT NOW‼️‼️
A viral hit.
A viral video.
The Dream Team of @just.aace x @mrsircool.
MEET US AT THE BAR CRAWL‼️‼️

Shot on: Red Epic Dragon (Carbon Fiber)
Lenses: Custom Helios 44-2; Sigma Art 24-108MM
Color graded by @mrsircool on Davinci Resolve
Directed & edited: @mrsircool for @directiononline

LINK IN BIO taken in Atlanta, Georgia by @directiononline

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a year ago

WE BACK 👀 We thank you for your patience while we got back on track after the passing of @mrsircool’s father.

#justsomecontent is BACK with a 2-act saga. Who is that following @trayonpass? 👀

Song: D’Evils (Act 1)
Artist: Trayon Pass
Actor: @hungryhumblehustle
Director/Editor: @mrsircool for @directiononline

#justsomecontent #trayonpass #bigk #shotonred taken in Atlanta, GA by @directiononline

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2 years ago

SPOOKY SEASON HAS BEGUN 👻

We’re back with another #JustSomeContent, the weekly drops from @trayonpass & @mrsircool. This month is #SpookySeason, a batch of drops dedicated to horror films and the dark, spooky rap style of Trayon Pass.

Song: Darkside
Artist: @trayonpass
Director/Editor/Graphics: @mrsircool
Extras: @bigmikestayworkin @theonlyecoolin @mcthood

#justsomecontent #shotonred #trayonpass #bigk #horror #halloween taken in Atlanta, Georgia by @directiononline

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2 years ago

Real thoughts on a rainy night at Waffle House…

We’re back with another #JustSomeContent from @trayonpass & @mrsircool @directiononline ‼️

Song: Having Our Way
Artist: @trayonpass
Producer: Pyrek Pot
Director/Editor: @mrsircool

#justsomecontent #trayonpass #bigk #shotonred taken in Atlanta, Georgia by @directiononline

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2 years ago

We got a real special drop of #JustSomeContent this week, straight from @trayonpass @mrsircool & our Brother @chase6ank. We spoke about shooting this video when Chase was still here with us, so it’s only right we keep our word! We miss you Chase today & everyday, but you already know that the #BANKNEVACLOSED🏦 🕊️

Song: G Style
Artist: @trayonpass & @chase6ank
Directed/Transcribed/Edited: @mrsircool

#justsomecontent #trayonpass #bigk #shotonred taken in Atlanta, Georgia by @directiononline

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2 years ago

Let’s take em to church…
We’re back with a new #JustSomeContent drop from @trayonpass & @mrsircool!

Song: Jesus Christ
Artist: @trayonpass
Producer: @realmaxxpaynemusic
Director/Editor: @mrsircool

#justsomecontent #trayonpass #shotonred #bigk taken in Atlanta, Georgia by @directiononline

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2 years ago

Stills from the official music video of @flydantoni new single “1K Club”

Directed by @mrsircool

Link to full video in bio ⛓️ taken in Atlanta, Georgia by @directiononline

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3 years ago

12-22-23 @flydantoni @directiononline 🎞️ taken in Atlanta, Georgia by @directiononline

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3 years ago

1K CLUB by the mighty @flydantoni coming 12-22-23. @directiononline

“I’m back.” by @directiononline

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3 years ago

BLACK PEOPLE CAN SWIM
The new studio album from @gumbosa
Releasing @ Midnight tonight, 9/14

Executive Produced by:
Brandon “Gumbo Sampson” Ford
Torey “Sleepy” Harris @toreyncomplete
Kelsey “Big K” Brown @mrsircool

Album Cover by @mrsircool for @directiononline
Shot on 120mm Fujifilm Pro 400H Color Negative film

Album Arranged by @mrsircool & @gumbosa

This is Gumbo’s best work to-date. That’s on me. S/o to all producers & of course The Mighty BGBN @bgbnthemovement. See yall tonight. taken in Atlanta, Georgia by @directiononline

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5 years ago

And so, we begin.

The very first offering from @directiononline, BLACK PEOPLE CAN SWIM, the new album from @gumbosa premieres 9-14-21.

Shot & Directed - @mrsircool
Edited - @mrsircool & @gumbosa
Creative Direction - @mrsircool & @gumbosa
Produced - @directiononline

Shot on location in Tybee Island, GA (The exact shore many of our southern ancestors first saw on their forced arrival to America). taken in Tybee Island, Georgia by @directiononline

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5 years ago