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Disha Shah

@disha1976

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Founder @heritageliving.in
Ex Home Sourcing head at Welspun Global Sourcing | Sourcing for Spaces and W | Martha Stewart and Scott Living.

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Packaging isn’t decoration. On a shelf, it’s the entire pitch.

The best packaging systems do four things at once: communicate value at a glance
help a customer navigate the range
hold their own on a crowded shelf
stay visually consistent SKU to SKU.

Miss one and the range feels disorganised even when the product isn’t.

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#PackagingDesign #RetailArchitecture #ShelfStrategy #CommercialDesign #NYMarketWeek taken in New York, N.Y. by @disha1976

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20 days ago

Week one of a one-month build:
Consumer strategy, product architecture, packaging, a hero collection, showroom merchandising, and a Market Week-ready buyer presentation — all in four weeks.

Quick.
Focused.
Impactful.

That’s the brief we set ourselves on every engagement.

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#StudioHeritageLiving #RetailArchitecture #BehindTheScenes #MarketWeekPrep taken in New York, USA by @disha1976

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23 days ago

Price tells you what something costs today.
Longevity tells you what it costs over time.

A textile designed to last for years often offers greater value than one that needs replacing season after season. Not simply because it endures, but because it softens, develops character and becomes part of the way a home is lived in.

We create sleep environments intended to be lived with, cared for and appreciated over time. Request a consultation at heritageliving.in

#HeritageLiving #ModernHeirlooms #ConsciousLuxury [heirloom design, cost per year, textile longevity, conscious luxury, value versus price] by @disha1976

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a month ago

Behind every jacquard lies years of experience—reading patterns, understanding tension, anticipating how a fabric will behave long before it leaves the loom. These are skills developed over decades, yet they often remain invisible to the people who eventually experience the finished product.

At Heritage Living, we believe craftsmanship deserves to be recognised as expertise. Because the quality we experience in a finished textile is rarely created in a single moment—it is shaped through thousands of considered decisions made by skilled hands along the way.

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#HeritageLiving #Craftsmanship #TextileHeritage #JacquardWeaving [artisan craftsmanship, ethical manufacturing, jacquard weaving, textile craftsmanship] taken in Bursa, Turkey by @disha1976

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a month ago

When you invest in a home at this level, the bedroom cannot be finished with anything less than considered.

The linen is not decoration. It is the last specification decision — and often the one that defines how the rest of the room feels.

This is what that standard looks like.

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#HeritageLiving #IntentionalHomes #SleepSanctuary #Bedding [bedroom spaces, luxury homes, bedroom interiors, bedroom design, Mumbai residences] taken in Mumbai, India. by @disha1976

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2 months ago

Eighteen years. Six countries. One consistent goal.
No single country does everything best.
Some produce exceptional fibre.
Some have mastered weaving.
Others are known for finishing, craftsmanship or manufacturing precision.

The real expertise lies in knowing where each stage belongs and bringing those capabilities together to create a product that feels effortless in your home.

The linen in your bedroom began further away than you think.

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#globaltextiles #hometextiles #textilesourcing #productdevelopment #heritageliving
[supply chain, fabric sourcing, textile expertise, luxury interiors] taken in Portugal by @disha1976

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2 months ago

Thread count is only the beginning of the story.

What determines how bedding actually feels, performs, and ages is often everything around that number. Yet these are rarely the specifications that make it onto a label.

Swipe through for what actually determines quality and what never makes it onto the packaging.

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#HeritageLiving #BedroomDesign #Materiality #HomeTextiles #InteriorDesign
[thread count explained, percale vs sateen, luxury bedding, cotton bedding, interior designer bedding] taken in Cuffe Parade, Mumbai by @disha1976

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3 months ago

Years in global textiles taught me one thing: people rarely remember a bedroom because of a single product.
They remember how it felt.

Every decision begins with understanding how someone wants to live within a space.

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#BedroomDesign #HeritageLiving #SlowLiving [Interior Design, Intentional Living, Design Philosophy] taken in Mumbai, India. by @disha1976

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3 months ago

What people remember most about bedding is usually how it made them feel.

The softness of the fabric after a long day.
The way the layers fall effortlessly into place.
The richness of colour and texture that quietly changes the mood of a room.

Behind that feeling is a process shaped with care, refinement, and attention to detail at every stage. That quiet attention is what gives fashion bedding its sense of ease.

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#FashionBedding #QuietLuxury #IntentionalLiving #BedroomDesign #HeritageLiving bedding, bedding fabric, bedding layering, texture bedding, bedding care by @disha1976

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3 months ago

What people experience as comfort usually begins much earlier, in hundreds of quiet decisions that shape the final feeling of a space.

That’s the part of product creation I’ve always loved most. Turning something technical into something deeply personal.

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#FashionBedding #QuietLiving #BedroomDesign #HeritageLiving by @disha1976

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3 months ago

Fashion bedding has its own language.

Behind every finished bed is a series of thoughtful decisions: Texture. Layering. Colour.

The way a bed comes together like an ensemble, to create a certain feeling the moment you walk into the room.

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#HeritageLiving
[Fashion Bedding, Sourcing Decisions, Textile Expertise, Materiality, Themed Rooms] by @disha1976

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4 months ago

I’ve learned how fabric behaves; it changes the way you design a space for rest.

Some materials feel colder at night.
Some soften beautifully over time.
Some hold structure. Others create ease.

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#HeritageLiving #StudioHeritageLiving
[Fabric Science, Living Spaces, Heritage Designs, Intentional Living, Purposeful Design] taken in Mumbai, Maharashtra by @disha1976

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4 months ago