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DMEXCO

@dmexco

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Europe‘s leading digital marketing & tech event.
Join the homecoming of our global community:
#DMEXCO26 - September 23 & 24, 2026 in Cologne.

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PROGRAMMATIC SPAIN is the leading independent media of AdTech in Spanish language. We publish the latest news, AdTech & AI Landscapes. We host different market events (DOOH, CTV, Retail Media). We also have a streaming channel, PROGRAMMATIC TV with different programs, both on YouTube and Podcast.

More information via link in the first comment.

Sponsored by @dmexco

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Over 40% of Gen Z wish that they were born in a time where social media didn’t exist. For brands, trust and intention matters more than ever. 💻

Directly after his session “Design the Exit: How to stop filling the feed and start fueling a life”, we caught up with Greg Owens, VP International at Pinterest, to talk about what discovery looks like in an AI-driven world.

From the changing landscape of search to the future of Pinterest, Greg explores how evolving platforms and behaviors are shaping the way people discover, engage with and experience content.

And one thing is clear: the future of discovery isn’t about keeping people scrolling. It’s about helping them find what matters and move from inspiration to action. 💡

🎥 Watch the full interview for Greg’s take on AI, search and what brands should be ready for in 2026.

#DMEXCO26 #Pinterest #AI #Search #DigitalMarketing #Marketing #Tech taken in DMEXCO by @dmexco

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2 days ago

Will AI make agencies obsolete – or more valuable than ever?🚀

In the new DMEXCO Podcast, Verena Gründel talks to Chris Jungjohann, CEO of Ogilvy Group Germany, about how AI is reshaping the agency business, what WPP’s transformation means for creatives and why human ideas could become even more valuable in a “sea of sameness”.

They also discuss where agencies can still create real value, how roles and skills are changing and why measurable growth remains at the heart of the business. 💻

🎧 Listen to the new episode now. Link in the first comment.

#DMEXCO #DMEXCOPodcast #AI #Marketing #Advertising #CreativeIndustry by @dmexco

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3 days ago

🎤 We want to know: How do you stay iconic without standing still?

Two iconic brands. Two very different worlds. One shared challenge: staying relevant while staying true to what makes you, YOU.

We caught up with Ana von Hutten, Marketing Director EMEA at Mattel, and Jennifer Treiber-Ruckenbrod, Global CMO MINI at BMW Group to talk about evolution, emotion and what it takes to build brands that people don’t just recognize – but feel connected to. ❤️‍🔥

Turns out staying relevant isn’t about chasing every trend. It’s about knowing what should never change and what absolutely has to. 💡

#DMEXCO26 #BrandBuilding #DigitalMarketing #BrandStrategy taken in DMEXCO by @dmexco

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4 days ago

Couldn’t catch every session at DMEXCO 2026? We’ve got you. 👀

All sessions are now available on demand, so you can catch up on what you missed or rewatch your favorites anytime. 🎥

Already had a DMEXCO ticket? Just log in with your existing account.
No ticket? You can register for free and get access to all sessions, too.

👉 Free registration: https://bit.ly/4y2MHSD

▶️ Watch all sessions here: https://bit.ly/4jBJINb

Time to catch up on the talks, ideas and takeaways from DMEXCO 2026. ✨

#DMEXCO26 #DigitalMarketing #VOD #ScalingIntelligence by @dmexco

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8 days ago

Note to myself: More content DOES NOT mean more attention. 📣

We caught up with Ann-Katrin Schmitz, Founder of Baby got Business, on the impact of AI in the creator economy and what actually moves people to stop scrolling.

AI makes content faster and easier to produce. But if everyone can make more, what makes content REALLY worth watching? 👇

"Maybe it’s not about going viral anymore. Maybe it’s about creating something AI can’t: a real connection with a community."

And for Ann-Katrin, DMEXCO is exactly that: familiar faces, familiar energy and a very special "kölsches Jeföhl". ❤️

#DMEXCO26 #DMEXCO #CreatorEconomy #SocialMedia #AI taken in DMEXCO by @dmexco

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8 days ago

More data, more AI, more possibilities—but also more questions: What actually works? The HORIZONT Werbewirkungsgipfel Austria will bring together brands, agencies, and media outlets on November 3, 2026 to discuss exactly that. #WWG26 #DMEXCO

Sponsored Post by @dmexco

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10 days ago

Scale AI. But keep the human trust. ✨

We caught up with Yirui Wang, Global AI Marketing Innovation Manager at Essity, to talk about where AI actually creates value for consumers and what companies need to get right BEFORE scaling it.

Because adding AI is easy. Building the right foundations is the real work. 💪

From consumer trust to human creativity, Yirui shared what brands need to keep in mind when AI moves from experimentation into everyday marketing.

More AI doesn’t make creativity less important. It makes knowing what only humans can bring even more important. 💯

#DMEXCO26 #AI #ConsumerTrust #DigitalMarketing taken in DMEXCO by @dmexco

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11 days ago

Flexibility, convenience and trust: the three success drivers of payment options.

Payment is not just a transaction anymore, but a crucial part of the customer experience and also an important growth driver within commerce.

Carola Wahl, Vice President, General Manager PayPal Germany, Austria and Switzerland at PayPal, shared her insights with us.

Thanks for joining us for you very first DMEXCO, Carola!

#DMEXCO #DMEXCO26 #Commerce #PayPal #PaymentSolutions taken in DMEXCO by @dmexco

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12 days ago

That’s a wrap on DMEXCO26. 💥

From packed stages and inspiring sessions to new connections, unexpected encounters and plenty of energy across the halls. These two days gave us a lot to take home.

And you know what they say: as soon as DMEXCO ends, the next DMEXCO is just around the corner. 👀
Save the date: September 22–23, 2027.

But first, we want to know: What was your personal highlight this year? Drop it in the comments. 💬
#DMEXCO #DigitalMarketing #Marketing #ScalingIntelligence taken in DMEXCO by @dmexco

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12 days ago