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Nick Cownie | Martial Arts School Growth Systems

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Here's what I'd look for if I audited your dojo.

Most schools leak money in two directions at once. Too little: marketing, lead follow-up, offer clarity, team development. Too much: programs and options, and time buried in admin and "meh" content. The result is too many hours, too few students, too little profit — and it doesn't have to be that way.

👉 Comment CEO — join the waitlist for the DOJOCEO™ Mastermind and learn how we turn school owners into millionaires. by @dojoceo

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a day ago

Systemise the one job you repeat every week.

Pick the job you do over and over — the welcome message, the follow-up, the weekly post — and build it once as a system. Do that five times and you've handed yourself back a day a week.

🚀 Comment "CEO" for the DOJOCEO Mastermind waitlist — how we turn school owners into millionaires. by @dojoceo

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3 days ago

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3 months ago

5 reel ideas that fill a dojo (steal these).

Five formats working right now, rewritten for school owners: the tri-split day, the parody documentary, time-stamps of class, the "next time your kid is stressed" hook, and the student glow-up. Each one speaks to the parent deciding — and gets saved and shared.

👉 Comment CONTENT for the Martial Arts School Simple Social System — a month of dojo content, 100% free. by @dojoceo

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5 days ago

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3 months ago

Turn phone numbers into booked trials on autopilot.

A phone number sitting in your inbox is worth nothing until someone follows up. Automate the first reply and the booking, and you'll convert leads at 9pm on a Sunday without lifting a finger.

💬 Comment "SYSTEMS" for a 30-day free trial of Dojo Toolbox — the AI that runs marketing, enrollment & retention. by @dojoceo

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7 days ago

👉 Comment POD for the latest DOJO CEO podcast episode.

BJJ is a LEGO castle. You can't skip pieces.

Chris @chrisbonesjj on the curriculum metaphor that explains 90% of student dropouts.

They quit because foundations were skipped. Audit your white belt program this week.

👉 Comment CEO to learn how we turn school owners into millionaires. by @dojoceo

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8 days ago

Let AI plan a week of dojo content while you teach.

Most owners sit down every week and guess what to post — which is exactly why the feed goes dark for a month. Set it up once: give the AI your school, point it at your niche, schedule it weekly, paste one prompt, and open a finished content calendar every Monday before coffee.

👉 Comment SYSTEMS — get a 30-day free trial of Dojo Toolbox™, the AI tool that runs your marketing, enrollment & retention. by @dojoceo

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9 days ago

👉 Comment POD for the latest DOJO CEO podcast episode.

Make martial arts fun. Kids stay forever.

Luke @mildurabjj on the engagement principle that runs his kids program. Discipline through fun. Not discipline INSTEAD of fun. Most schools get this backwards.

👉 Comment CEO to learn how we turn school owners into millionaires. by @dojoceo

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10 days ago

You can fill your dojo without ever selling a single parent.

The best schools don't 'close' parents. They make the next step obvious, give real value up front, and let the family choose. Pressure repels good members. Clarity enrols them.

👉 Comment "CONTENT" for the Martial Arts School Simple Social System — 100% free. by @dojoceo

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11 days ago

👉 Comment POD for the latest DOJO CEO podcast episode.

Opening a dojo is easier than cutting hair.

Rob @mcdojolife on the regulation gap that's killing our industry's reputation.

The fix isn't more government — it's school owners who voluntarily operate above the legal minimum and say so out loud, on every channel, every week.

👉 Comment CEO to learn how we turn school owners into millionaires. by @dojoceo

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12 days ago

How to fill your dojo with a single post.

Stop selling the class — build the post that makes a parent book themselves. Five sections do the work: the Hook opens a gap, the Stakes raise what's at risk, the Value delivers a real lesson, the Reframe makes your school the obvious next step, and one clean Call To Action closes it.

🔁 Send this to the school owner posting into the void. by @dojoceo

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13 days ago