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Dom Worrell

@domworrell

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Current Imperium rotation: Voyage Dubai + Ibiza tops, upgraded Essential Heavyweight Shorts, and a grey hoodie you can't buy yet 👀

Running through what's on repeat right now. The Voyage range - Dubai and Ibiza tops - has been the standout, built for that relatable luxury feel without the inflated price tag.

Also putting the Essential Heavyweight Shorts through their paces. We've upgraded the fabric - slightly thicker, more durable - and improved the print quality, so these should hold up better wash after wash and season after season.

And a first look at something not live yet: a grey hoodie currently in development. No release date yet, but wanted to give you the early look before it drops.

Which piece are you most excited for? Let me know below.

#Imperium #gymwearuk #fitness #gymclothing #athleisure taken in London, United Kingdom by @domworrell

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11 days ago

Summer wrapped up by @domworrell

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a month ago

Euro Summer. taken in Lanzarote, Canary Islands by @domworrell

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2 months ago

3 years ago, I had a handful of samples and an idea I couldn’t shake.

2.5 years ago, Imperium officially launched.

No investors.

No shortcuts.

Just late nights figuring out fabric weights, print quality, and what “relatable luxury” actually meant in practice - not just as a phrase.

Fast forward to today, and we’re launching Voyage - a collection that takes everything we’ve learned and puts it into something we’re genuinely proud to wear, not just sell.

Same mission.

Better execution.

Still just getting started.

#Imperium #startup #smallbusiness #gymwear #motivation taken in London, United Kingdom by @domworrell

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2 months ago

Forever living in white vests by @domworrell

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2 months ago

Guns n Karaoke taken in Sofia , Bulgaria by @domworrell

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4 months ago

Sun. Sea. Attempted Running and Rum & Cokes. taken in Ibiza by @domworrell

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5 months ago

I do love an infinity pool.

But not as much as dino nuggets. taken in Singapore by @domworrell

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a year ago

Do what makes you feel uncomfortable.

Life starts when you start living outside of your comfort zone.

Whether it’s competing, starting a business, a new job, joining a new gym, cutting off those friends who hold you back.

Trust me, it’s worth it.

#entrepreneurship #steppingoutofmycomfortzone #motivation taken in London, United Kingdom by @domworrell

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9 months ago

Sharp suit. Clear head. Strong drink. taken in The London Cabaret Club by @domworrell

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8 months ago

Life Lately.

#entrepreneurship #travel #business #startup #gym taken in London, United Kingdom by @domworrell

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7 months ago

Had my suspicions confirmed, I’m definitely not a runner…

#entrepreneurship #mindset #motivation #startuplife #travel taken in London, United Kingdom by @domworrell

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6 months ago