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DON ME NOW → TIDE SOCIAL

@donmenow

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DON ME NOW → TIDE SOCIAL 🌊
13 years of style. A new way to move.
Same community. New current.
@tidesocialcollective • Winter 2026

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Turn! Turn! Turn! The TIDE is turning & the racks are clearing🌊 Shop apparel 50% off (excludes Tampa merch). Shop Friday 1-5pm, Sat 10am-2pm!
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#tampa #tampaboutique #tidesocialcollective taken in Downtown Tampa by @donmenow

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10 hours ago

Honorable mentions: taking canned wine out of someones tote because they were stealing it, walking into a “💩 situation” & your marriage survived the cleanup, saving a birds life (TWICE) who tried to take up residency in the shop🤦🏻‍♀️

Memories, good & bad, are still just that…the reminders that we kept going & survived, regardless of the trauma😂 Let us know if we missed anything, we’ve loved making memories with you the past 13 years! Oh the stories!!!
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#memories #tampa #tampaboutique #tidesocialcollective taken in Downtown Tampa by @donmenow

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a day ago

We’re making room around here…literally and figuratively — for something that feels a little lighter, a little brighter and very much like us☀️

We’re not quite ready to tell you everything yet👀

But we can tell you this…

something good is on the horizon🌊

Shop the sale this week & help us make room!
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#sunset #horizon #tampa #tampaboutique #tidesocialcollective taken in Bradenton Beach, Florida by @donmenow

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2 days ago

That first day feeling😭March 30, 2013 we opened the boutique running on NO sleep, ambition & a whole lotta love🤍The memories I have of these 24hrs will live in my heart forever. Mom, Sissy, Graham, Becks, Wailer & I pulled an all nighter steaming, tagging & getting it all perfect for opening day.

To think in just a few days, this tide will turn🌊My story will be, “I owned a boutique for a short while”. Some of the best & hardest years of our lives were lived in these 2 little spaces surrounded by lots of hangers & endless dreams.

As I switch from smiles to tears & back again going through this transition, my heart feels full. We did it. We lived. We experienced it. And it was really great for a lot of the years🙏🏼The people, you guys, are the heart behind every bit of why & what we’ve created the past 13 years. We hope to make you proud the next 13 to come. Thank you for your love & support always🙏🏼

Shop this week 1-5pm Wed-Fri & Sat 10am-3pm. Store merch is going fast, shop the sale before it’s gone!
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#tidesocialcollective #farewell #tampa #tampaboutique #smallbusinessowner taken in Hyde Park Village by @donmenow

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3 days ago

Okay… you guys have questions😂🌊

And we totally understand why.

Are we closing?
Is Don Me Now going away?
What exactly IS Tide?
Is it a gym? A studio? A boutique?
What happens to all the Tampa stuff?
And most importantly… WHAT ABOUT GASPARILLA?! 🏴‍☠️😂

We’ve been reading your comments, texts and DMs, so we put together a little FAQ about this next chapter.

The short version?

We’re not going anywhere. We’re evolving.

Don Me Now will always be part of our story — and you’ll still see her pop up from time to time. 👀

But after 13 incredible years, we’re taking everything we’ve loved most about this little business — the people, the events, the collaborations, the conversations, the FUN and this incredible Tampa community — and building something new around it.

Something that feels a whole lot like us.

TIDE SOCIAL COLLECTIVE. 🌊

Swipe through for some answers☀️

And keep the questions coming — because we’re just getting started.

Same heart. New chapter.

Leave lighter than you came.
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#tidesocialcollective #movement #community #tampa taken in Downtown Tampa by @donmenow

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4 days ago

Church, yoga & breathwork, brunch with besties or tailgates & touchdowns…whatever Sunday reset looks like for you, we hope you forget your troubles, leave your worries behind, give your fears to Him & start fresh tomorrow☀️ Happy Sunday

Thank you @mekah_home @livinglavitabella___ @inevitamovement for a beautiful Sunday Service this morning, the breath we needed to start the week🤍
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#sundayreset #breathwork #faith #soundbowls taken in Starks Sports Training Tampa by @donmenow

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5 days ago

The secret’s out. 🌊

After 13 years of Don Me Now, we’re not going away.

We’re evolving.

Don Me Now began with a love of style, Tampa, connection and creating a place where people felt like they belonged. Somewhere along the way, we realized the part we loved most was never just what was hanging on the racks.

It was the people.

The conversations. The events. The friendships. The community that grew up right alongside us.

And now, we’re getting back to those roots — just in an entirely new way.

Introducing
TIDE SOCIAL
COLLECTIVE.

A new kind of social movement space built around movement, music, connection and community — with a little retail still along for the ride.

Not quite a gym.
Not quite a fitness studio.
Definitely not another boutique.

Something different is coming to Kennedy.

And this time, we want you to move with us.

TIDE SOCIAL COLLECTIVE
Leave lighter than you came. 🌊

More soon. A lot more.
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#tidesocialcollective #ts #community #socialmovement taken in Downtown Tampa by @donmenow

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7 days ago

A lot can happen in 13 years.

You grow.
You change.
You lose.
You learn.
You figure out what matters.
And sometimes, you find yourself coming right back to where you started.

Don Me Now has never really just been about clothes.

It’s been about the people who walked through our doors.
The friendships.
The conversations at the bar.
The events.
The collaborations.
The laughs.
The community that somehow formed around a little boutique in Tampa.

And maybe that’s been the point all along.

Tomorrow, we finally get to tell you what’s next🌊

We’re not going anywhere.

We’re just becoming more of who we were always meant to be.

See you tomorrow Tampa.
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#tampa #tampaboutique #shopdonmenow #newchapter taken in Don Me Now by @donmenow

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8 days ago

Something is shifting🌊We have a feeling you’re gonna like this movement☀️

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#florida #bobmarley #retro #beachstyle taken in Downtown Tampa by @donmenow

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9 days ago

Lord, thank you for the sunshine & the great state of Florida☀️We’ll be extending our time in the sun until further notice, keep your PSL’s to yourself😭

ALSO EXTENDING our end of summer sale…merch is going, shop highly discounted racks & more!
WED-FRI 1-5pm, SAT 11-4
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#florida #gulfofamerica #tan #fallvibes #psl taken in Anna Maria Island by @donmenow

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10 days ago

2011, prior to opening the store, I was styling photo shoots, runways, on air talent, personal clients & more. Looking back now, I feel like I was clueless🤪I would pull looks from all over Tampa, be on set for hours & make nothing. The goal was to make the community connections that would hopefully open doors for me.

God has continued to open doors & Tampa, you’ve continued to show show up the past 13 years🙏🏼We are so grateful for that.

Seasons change in fashion & seasons change in life…excited to share the next season of our story🌊
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#tampa #tampaboutique #stylist #fashion taken in Tampa, Florida by @donmenow

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11 days ago

What the salt, sand, sounds, shells & sunshine can do for the soul☀️Tag that friend who gets it🌊
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#beachlife #sharksteeth #shelling #gulfofamerica #grief taken in Venice Beach, Florida by @donmenow

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12 days ago