Instagram story viewer> @dontellantonio> Posts
66.3K
followers
341
following
👑 I Help Black Owned Med Spa “Get Seen
🎯 Become the Trusted Provider in Your City
📍 Brand Positioning Consultant
👇 Apply for Your Positioning Call
POSTS STORIES REELS TAGGED
Hi 👋🏽I’m Dontell Antonio!

When I first started, I worked with any MedSpa owner who asked for help. No filter just a deep desire to serve.

But the truth is, I was frustrated.

I kept noticing that Black owned MedSpas, despite having talent and passion, were underperforming. Not because they weren’t good enough but because they didn’t have access to the same resources.

And that mattered to me. I grew up surrounded by unstable homes, poor health, and low confidence. I know firsthand how powerful it is when a leader steps up with the right tools.

Then came my wake-up call…

I saw providers chasing quick wins and “10K months,” but not truly caring about people. That’s when I realized I had to stop pouring into those who weren’t aligned.

Enter Stormie. She joined my program, followed every step, and hit $100K in one month while helping 250+ people in her community.

She proved: 👉🏽 When the right person gets the right tools, they rise.

From that moment, I restructured everything. I stopped accepting everyone and focused only on providers who want to become the most trusted spa in their city while uplifting their communities.

Now, I run a boutique Brand Positioning firm called The King of Content, that doesn’t just do content we build confidence, clarity, and community. 

Our providers don’t just get posts, they get positioned as the authority.

My mission? To help 1,000 black owned MedSpas & health professionals increase their visibility in the next five years.

Here are some fun facts about me:
	•	I’m obsessed with helping providers build authority
	•	I believe content is leadership, not just marketing
	•	I love seeing community leaders rise and create impact that outlives them
	•	I’m building a movement, not just a business

I post daily content on visibility, authority, and scaling your MedSpa.

Follow me if you’re ready to be the most trusted provider in your city 

“Built exclusively for Black and brown aesthetic providers who refuse to compete on price.”

– Dontell Antonio by @dontellantonio
16
a year ago
Download
We work 1-on-1 with you to help you become the top trusted Med Spa in your city, attract premium clients, and scale with confidence. 

Here’s how it works:

1️⃣ Create Premium Opportunity & Category-of-One Positioning → We help you create a flagship, outcome-based program + craft messaging that positions you as the only logical choice in your city.

2️⃣ Build an Authority Content Engine → No more random content. We give you a 90-day content roadmap that builds trust + attracts premium clients consistently.

3️⃣ VIP In-Person Content Day → We fly directly to you and film high-quality videos so you walk away with 90 days of scroll-stopping content that your competitors can’t touch.

4️⃣ Launch Your Power Positioning Campaign → Flood your city with visibility of you, so competitors look generic while you become the obvious #1 choice for high-value clients.

5️⃣ Convert High-Ticket Clients with Confidence → With our proven sales system, you’ll know exactly what to say and how to say it, making high-ticket enrollments feel natural.

If you’re ready to build Authority in city + become the trusted Med Spa everyone chooses, 
DM me “Win” to learn more about the program.

-Dontell Antonio by @dontellantonio
3
a year ago
Download
We help med spa owners :

become the #1 trusted authority in their city so they can increase visibility and consistently attract high-premium clients, while building a Movement.

All of the med spa owners we work with get amazing results.
⁠
Before working with The King of Content,Med spa owners are usually:

❌ Stuck at low revenue months
❌ Struggling to get consistent client flow
❌ Overlooked in their city because nobody knows they’re the authority
❌ Tired of content that doesn’t bring in premium clients

What actually worked?

🔸Building their visibility ecosystem
🔸Positioning them as the #1 trusted authority in their market
🔸Creating content that builds trust and credibility
🔸Teaching them premium sales strategies to close high-end clients

This approach has completely transformed their businesses!

 helping them move from unpredictable months to consistent $20K, $50K, even $80K+ months while finally being recognized as the go-to expert in their city.

The best part? 

Our clients don’t just get quick wins they build sustainable visibility that keeps bringing in high-paying clients month after month.

Want to learn more? 
Dm Me “Win” and I’ll tell you more about it! by @dontellantonio
2
a year ago
Download
And the biggest reason is cause I did it too 

the moment when I realized that I’m playing safe is the moment where I realize I felt the most stagnant

 it’s a game all in or nothing. Is 
my philosophy now! by @dontellantonio
7
a month ago
Download
Then a one-stop shop is not sexy. 

You offer so many services, but you barely could do one good. 

You don't have enough staff, enough employees, or enough marketing reach, and you wonder why the business is inconsistent. 

All of the highest-paid medical professionals all specialize in a thing. 

Everybody who offers 12 million things, businesses do not grow. 

Dm me "Win" of you ready to Scale by @dontellantonio
0
a month ago
Download
Stop doing this ! Its costing you BIG TIME!

I see too many Med Spa owners wanna run from the sales of the Business not realizing that is the Business!

I make it my duty to teach my clients how to really understand the sales, how to get confident, and how to sharpen this particular avenue of the business, due to the fact that everything comes down to this. 

Crazy part: I don't even charge them for this. I just throw it in because I know it's needed. by @dontellantonio
0
2 months ago
Download
stop hustling, because right now I see so many Black-owned med spa owners just hustling their way by and wondering why they're not scaling, wondering why 

they're stuck, wondering why they're on the edge of losing the business. You have to invest in the business. You can't be cheap. 

What you're selling is a luxury service, 

so you have to have luxury investment so you can get luxury returns. 

You got to be patient. Nothing happens overnight. by @dontellantonio
7
2 months ago
Download
In this season of my life, make sure I make time for my family, 

because in my past I made more time for my clients and I missed a lot of moments with my family, 

but that ain't going to happen anymore. 

I'm going to cherish the moments first and build my business second. by @dontellantonio
7
2 months ago
Download
I bet you nine times out of ten you don't want to hear this, 

but this is really the truth in reality. I don't see it so many times over and over and over, and I'll call it out because if you don't break this belief, then it's gonna keep happening. 

If you don't break this habit, it's gonna keep you stuck. 

Dm me " Win" to get my teams Help by @dontellantonio
7
2 months ago
Download
I had to take some time to get myself healthier because I didn't realize I lost myself trying to help everybody else. 

I was 200 lbs. at the top of this year, and I didn't even realize it. I saw a piece of content, and I said, "I gotta do something about it." 

I disappeared. I got focused. I got disciplined. I got consistent, 

today I am at 153. I ain't at my goal all the way, but I'm closer than I was. 

It's just the same as building a business. You're gonna get your butt beat up. You're gonna lose focus. You're gonna lose clarity, but you gotta get back on track. by @dontellantonio
45
2 months ago
Download
She almost cried the first time we made her say it out loud.

“I specialize in facial balancing for women of color.”

Nine words. She’d built an entire practice avoiding them, because somewhere along the way she learned that narrowing down meant losing out.

Nine months ago, Romnie was doing $15K a month. Solo. Content was job number 20 out of 20.

Then she hit $150K in a single month.

What changed? 

We ran her through our Content Domination System 2.0.
It positioned as the number one trusted mad spy in her city, not one of many. It put her everywhere her people already were. And it did the thing most med spa owners can’t buy their way into: it let her charge premium and get it.

No flash sales. No 40% off Botox. No chasing the audience that only shows up for a deal.

Instead, she gets people walking in who can quote her videos and describe the jewelry she wore in them. They’ve been watching for a year. 

They already trust her before she says a word. Then they rebook package after package.

Black women are now 95% of her practice, and she’ll tell you she wouldn’t have it any other way.

Her line when people ask her about us: “I’ve gotten my money back and then some. Times ten, quite literally.”

We take one practice per city, and once a city is claimed, it’s closed.

DM me “ Win” If you want to become the number one trusted Med Spa in your city.

We’ll tell you straight whether we can help.

#medspa by @dontellantonio
3
3 months ago
Download
Working with us isn't for everybody. 

We are not one of them generic marketing companies. We are a brand positioning firm, and we build infrastructures to help you become the authority, help you become trusted, and help you be seen. 

That is it. We have spent millions of dollars building a system that we can just lay in your practice, right? 

This is our intellectual property.

When you're hiring us, you're not hiring a company to just run generic stuff. 

You're actually able to utilize a system that is proven to work. The biggest thing is you have to be willing to work. You can't be lazy. 

You can't think that stuff is going to happen overnight. You have to be patient and you have to put in the work, because people ain't picking you because they don't fucking trust you. 

Simple as that. 

You're running a high-end business. This is not a middle-of-a-mall type of business, so you have to play big. Stop playing small. 

Dm me “Win “ if you ready to take it to another level by @dontellantonio
5
4 months ago
Download

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.

back to up