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Rifa 🇯🇲

@doperifa

2.8K
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1506
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creative • designer • consultant
owner+creator of:
@black.n.ugly
@theblackroom.store
@speakingoffashionpodcast
still waitin on my 40 acres + mule
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For this final day of BHM 2026 I’m excited to share our feature in ESSENCE!!! This brand has never just been about just clothes. It’s about telling our stories — the ones that were overlooked, the ones forgotten and the ones that deserve to be worn with pride. Every stitch is intentional. Every collection is a lesson. Every drop is rooted in culture. To be acknowledged by a platform that has celebrated Black excellence for decades means everything. From 2011 to now… from an idea to @theblackroom.store in Bed-Stuy… this is proof that when you stay committed to purpose, the world takes notice. Thank you to everyone who has supported, shopped, shared, and believed in this vision. We’re just getting started. 🖤 Link in bio for full article by @doperifa
124
8 months ago
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It was all a dream… : Store Location: 173 Malcolm X Blvd Brooklyn, NY 11221 Open: Tues - Saturday 12-8pm Sunday 12-6pm : 📸Shot & edited by @williebrownvisuals : #brickandmortar #blackownedstore #blackownedstorefront #womaninbusines #bedstuy #bedstuybrooklyn by @doperifa
95
2 years ago
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It’s officially open! @theblackroom.store Located at: 173 Malcolm X Blvd Brooklyn, NY 11221 : : #grandopening #storefront #brooklyn #blacknugly #brickandmortar #boutique #display #clothingstore taken in Bu Clothing by @doperifa
344
2 years ago
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Black N Ugly: Edo Fashion Redefining Black Culture Style we had a great sit down with owner and designer @doperifa of @black.n.ugly full interview out now #reels #viral #explorepage taken in Brooklyn, New York by @doperifa
13
3 days ago
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I had the pleasure of attending a preview of @wantedmusical, and baby, WHAT a moment! A powerful, inspiring story about going after what’s yours and daring to claim it on your own terms. Thank you for the invitation, for creating space for us to experience this story, and for the opportunity to connect with the incredible cast. Special appreciation to @soulactorcyn for making it happen. 🤎 Can’t wait for more people to experience this one! 🎭 taken in James Earl Jones Theatre by @doperifa
38
3 days ago
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3rd time the charm HU! Yahhh I’m gon see y’all real soon at the mecca! We will have some 🔥 with us so pull up! : #homecoming #howard #yardfest #howarduniversity taken in Howard University by @doperifa
22
9 days ago
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Be delusional about your dreams. I am. : #nmaahc #collaborations #nationalmuseumofafricanamericanhistoryandculture #partners #blacknugly by @doperifa
25
15 days ago
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For 10 years, I’ve dreamed about this moment. Building a Black history based clothing brand, I couldn’t imagine a greater affirmation than seeing my work inside the National Museum of African American History & Culture. A place that preserves our stories, honors our people, and reminds the world that our history matters. I’ve been building black N ugly for a long time. Through every collection, every risk, every doubt, every late night, I kept believing it would align, and now we’re here. The Green Book Collection, along with an exclusive tee created for the museum, is now available in the NMAAHC Museum Store. Thank you, God. This one means everything. 💚🤞🏾 by @doperifa
277
20 days ago
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THE LOGO SPEAKS FOR ITSELF. : FALL 2026 COLLECTION NOW AVAILABLE ONLINE AND IN STORE @theblackroom.store : #fallcollection #sweatsuit by @doperifa
31
a month ago
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THE LOGO SPEAKS FOR ITSELF. : FALL COLLECTION 2026 : NOW AVAILABLE ONLINE & IN STORE @theblackroom.store by @doperifa
24
a month ago
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Something is coming real soon, this weekend actually. Stay tuned. : #nmaahc #nationalmuseumofafricanamericanhistoryandculture by @doperifa
97
a month ago
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THE LOGO SPEAKS FOR ITSELF. FALL COLLECTION 2026. NOW AVAILABLE ONLINE & IN STORE @theblackroom.store by @doperifa
33
a month ago
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