Instagram story viewer> @dotexe.agency> Posts
DOTEXE(@dotexe.agency)'s profile avatar Download

DOTEXE

@dotexe.agency

40
posts
24.9K
followers
384
following
Full-stack partner in merchandise execution. From creative development through manufacturing, marketing, & delivery.
POSTS STORIES REELS TAGGED
Download All
‘Low Poly’ Seeding Program for .SWOOSH (@nike @dotswoosh) Scope of work: Graphic Design, Packaging Design, Project Management, Seeding Kit Fabrication, Production, Fulfillment For the Air Max 1 ‘Low Poly’ marketing campaign, we crafted a dynamic seeding kit that channels the vibrant nostalgia of retro gaming from the ‘90s and early ‘00s. Every element of the campaign was designed to blur the boundaries between reality and virtual worlds—from the sneaker itself to the immersive “Max’s Lab” virtual experience, culminating in an awe-inspiring photoshoot with @KaiCenat in which his iconic streaming room was recreated into a low-poly set. Building on the distinct vision and nostalgic universe crafted by .SWOOSH, our team developed a seeding kit that intertwined every facet of this concept. At the heart of the unboxing experience was a custom-made display box that showcased the sneakers and housed a suite of imaginative promo items. Designed with the collector in mind, the rechargeable box was crafted from aluminum and features a pixelated acrylic window, infinity-mirror display with interior lighting, functional arcade buttons, a digital screen, an air pressure gauge, and a hidden push-in drawer. Embellished with .SWOOSH branding, the case drew inspiration from Max’s Lab and retro gaming consoles, evident in its color scheme and low-poly aesthetic. Further amplifying the “IS THIS REAL?” theme, we designed an outer shipping box that emulates a video game item brought to life. Each kit included a selection of custom promo items, thoughtfully designed with the help of assets from .SWOOSH. These included a charm bracelet, oversized gaming mousepad, gaming floor mat, glow-in-the-dark Nalgene bottle, Max plushie, notebook, bubble pen, keychain, door hanger, schematic prints, poster, stress toy, sticker set, unboxing gloves, and a lab ID badge personalized for each recipient. This kit is a testament to our dedication to immersive storytelling through design, drawing on nostalgia and innovating on the unboxing experience. Thank you @dotswoosh team for the opportunity! W’s in the chat. NIKE Experiential/Producer: Meagan Keeler Brand: Logan Moy AD: Erin Kelly by @dotexe.agency
3
2 years ago
Download
‘Low Poly’ Seeding Program for .SWOOSH (@nike @dotswoosh) Scope of work: Graphic Design, Packaging Design, Project Management, Seeding Kit Fabrication, Production, Fulfillment For the Air Max 1 ‘Low Poly’ marketing campaign, we crafted a dynamic seeding kit that channels the vibrant nostalgia of retro gaming from the ‘90s and early ‘00s. Every element of the campaign was designed to blur the boundaries between reality and virtual worlds—from the sneaker itself to the immersive “Max’s Lab” virtual experience, culminating in an awe-inspiring photoshoot with @KaiCenat in which his iconic streaming room was recreated into a low-poly set. Building on the distinct vision and nostalgic universe crafted by .SWOOSH, our team developed a seeding kit that intertwined every facet of this concept. At the heart of the unboxing experience was a custom-made display box that showcased the sneakers and housed a suite of imaginative promo items. Designed with the collector in mind, the rechargeable box was crafted from aluminum and features a pixelated acrylic window, infinity-mirror display with interior lighting, functional arcade buttons, a digital screen, an air pressure gauge, and a hidden push-in drawer. Embellished with .SWOOSH branding, the case drew inspiration from Max’s Lab and retro gaming consoles, evident in its color scheme and low-poly aesthetic. Further amplifying the “IS THIS REAL?” theme, we designed an outer shipping box that emulates a video game item brought to life. Each kit included a selection of custom promo items, thoughtfully designed with the help of assets from .SWOOSH. These included a charm bracelet, oversized gaming mousepad, gaming floor mat, glow-in-the-dark Nalgene bottle, Max plushie, notebook, bubble pen, keychain, door hanger, schematic prints, poster, stress toy, sticker set, unboxing gloves, and a lab ID badge personalized for each recipient. This kit is a testament to our dedication to immersive storytelling through design, drawing on nostalgia and innovating on the unboxing experience. Thank you @dotswoosh team for the opportunity! W’s in the chat. NIKE Experiential/Producer: Meagan Keeler Brand: Logan Moy AD: Erin Kelly by @dotexe.agency
15
2 years ago
Download
‘Low Poly’ Seeding Program for .SWOOSH (@nike @dotswoosh) Scope of work: Graphic Design, Packaging Design, Project Management, Seeding Kit Fabrication, Production, Fulfillment For the Air Max 1 ‘Low Poly’ marketing campaign, we crafted a dynamic seeding kit that channels the vibrant nostalgia of retro gaming from the ‘90s and early ‘00s. Every element of the campaign was designed to blur the boundaries between reality and virtual worlds—from the sneaker itself to the immersive “Max’s Lab” virtual experience, culminating in an awe-inspiring photoshoot with @KaiCenat in which his iconic streaming room was recreated into a low-poly set. Building on the distinct vision and nostalgic universe crafted by .SWOOSH, our team developed a seeding kit that intertwined every facet of this concept. At the heart of the unboxing experience was a custom-made display box that showcased the sneakers and housed a suite of imaginative promo items. Designed with the collector in mind, the rechargeable box was crafted from aluminum and features a pixelated acrylic window, infinity-mirror display with interior lighting, functional arcade buttons, a digital screen, an air pressure gauge, and a hidden push-in drawer. Embellished with .SWOOSH branding, the case drew inspiration from Max’s Lab and retro gaming consoles, evident in its color scheme and low-poly aesthetic. Further amplifying the “IS THIS REAL?” theme, we designed an outer shipping box that emulates a video game item brought to life. Each kit included a selection of custom promo items, thoughtfully designed with the help of assets from .SWOOSH. These included a charm bracelet, oversized gaming mousepad, gaming floor mat, glow-in-the-dark Nalgene bottle, Max plushie, notebook, bubble pen, keychain, door hanger, schematic prints, poster, stress toy, sticker set, unboxing gloves, and a lab ID badge personalized for each recipient. This kit is a testament to our dedication to immersive storytelling through design, drawing on nostalgia and innovating on the unboxing experience. Thank you @dotswoosh team for the opportunity! W’s in the chat. NIKE Experiential/Producer: Meagan Keeler Brand: Logan Moy AD: Erin Kelly by @dotexe.agency
7
2 years ago
Download
GGC Classic 2024 (@golfgamingclub) Photos 📸: @ubewolf @padronsmoker Video 🎥: @seanmmcgowan Scope of Work: Event Booth Production, GGC Jacket Development & Production, + On-site Customization We had the pleasure of partnering once again with our friends at @golfgamingclub, for this year’s GGC Classic 2024. Big shout out to @sticksatshort for executing the club rebrand. Our team developed a custom cut-and-sew waterproof golf jacket with magnetic cuffs for every member, with an on-site customization activation, allowing golfers to personalize their jackets with a variety of designs. At hole 5, we hosted a closest-to-the-pin challenge with a $1,000 cash prize! Congrats to @brettclaywell for taking the CTTP victory. Lastly, we put together a fun activation with @cazcanes tequila, hosting two open bars at the event. by @dotexe.agency
0
2 years ago
Download
GGC Classic 2024 (@golfgamingclub) Photos 📸: @ubewolf @padronsmoker Video 🎥: @seanmmcgowan Scope of Work: Event Booth Production, GGC Jacket Development & Production, + On-site Customization We had the pleasure of partnering once again with our friends at @golfgamingclub, for this year’s GGC Classic 2024. Big shout out to @sticksatshort for executing the club rebrand. Our team developed a custom cut-and-sew waterproof golf jacket with magnetic cuffs for every member, with an on-site customization activation, allowing golfers to personalize their jackets with a variety of designs. At hole 5, we hosted a closest-to-the-pin challenge with a $1,000 cash prize! Congrats to @brettclaywell for taking the CTTP victory. Lastly, we put together a fun activation with @cazcanes tequila, hosting two open bars at the event. by @dotexe.agency
6
2 years ago
Download
GGC Classic 2024 (@golfgamingclub) Photos 📸: @ubewolf @padronsmoker Video 🎥: @seanmmcgowan Scope of Work: Event Booth Production, GGC Jacket Development & Production, + On-site Customization We had the pleasure of partnering once again with our friends at @golfgamingclub, for this year’s GGC Classic 2024. Big shout out to @sticksatshort for executing the club rebrand. Our team developed a custom cut-and-sew waterproof golf jacket with magnetic cuffs for every member, with an on-site customization activation, allowing golfers to personalize their jackets with a variety of designs. At hole 5, we hosted a closest-to-the-pin challenge with a $1,000 cash prize! Congrats to @brettclaywell for taking the CTTP victory. Lastly, we put together a fun activation with @cazcanes tequila, hosting two open bars at the event. by @dotexe.agency
2
2 years ago
Download
‘M-Corp Campaign’ for SKATE (@skateea) Scope of work: Graphic Design, Animation, Project Management, Production Management, Seeding Kits, Web Development, Hotline Development Using the rich lore and narrative that EA created around M-Corp, a fictional investment conglomerate in the upcoming Skate video game, we were tasked to develop key components of their campaign with the goal of driving playtesting registrations, and generating social hype/conversation leading up to the reveals at Summer Games Fest 2024. This entailed creating an abandoned corpo hotline, developing an evolving M-Corp website inspired by the early days of the internet, and designing & producing robust “Sales” Kits that function as a recruitment package sent to influencers to promote M-Corp’s Bs to their audiences. The kits included a briefcase, puffer vest, an executive pen, cassette player, brick phone stress toy, skateboard disassembly tool, keychain, security badge, and a gold watch. by @dotexe.agency
12
2 years ago
Download
‘M-Corp Campaign’ for SKATE (@skateea) Scope of work: Graphic Design, Animation, Project Management, Production Management, Seeding Kits, Web Development, Hotline Development Using the rich lore and narrative that EA created around M-Corp, a fictional investment conglomerate in the upcoming Skate video game, we were tasked to develop key components of their campaign with the goal of driving playtesting registrations, and generating social hype/conversation leading up to the reveals at Summer Games Fest 2024. This entailed creating an abandoned corpo hotline, developing an evolving M-Corp website inspired by the early days of the internet, and designing & producing robust “Sales” Kits that function as a recruitment package sent to influencers to promote M-Corp’s Bs to their audiences. The kits included a briefcase, puffer vest, an executive pen, cassette player, brick phone stress toy, skateboard disassembly tool, keychain, security badge, and a gold watch. by @dotexe.agency
3
2 years ago
Download
‘M-Corp Campaign’ for SKATE (@skateea) Scope of work: Graphic Design, Animation, Project Management, Production Management, Seeding Kits, Web Development, Hotline Development Using the rich lore and narrative that EA created around M-Corp, a fictional investment conglomerate in the upcoming Skate video game, we were tasked to develop key components of their campaign with the goal of driving playtesting registrations, and generating social hype/conversation leading up to the reveals at Summer Games Fest 2024. This entailed creating an abandoned corpo hotline, developing an evolving M-Corp website inspired by the early days of the internet, and designing & producing robust “Sales” Kits that function as a recruitment package sent to influencers to promote M-Corp’s Bs to their audiences. The kits included a briefcase, puffer vest, an executive pen, cassette player, brick phone stress toy, skateboard disassembly tool, keychain, security badge, and a gold watch. by @dotexe.agency
1
2 years ago
Download
‘Camper Collection’ for XBOX (@Xbox) Scope of work: Creative Direction, Art Direction, Design, Production, Photography, Social Media Assets, Fulfillment, Customer Service Whether you’re camping enemy base or the great outdoors, XBOX has you covered. Our goal here was to forge unlikely synergy between gorpcore sensibilities and gamer flair. (Think “REI meets ABXY”) Among the numerous projects we’ve worked on together with our long-standing collaborators at XBOX, this one stands out as particularly memorable, due to the fact that it exists for no reason other than “ it’s fun ” – the exact spirit gaming is all about. In gaming culture, the term “camping” is ubiquitous, referring to the strategy of staying in one spot to await opponents and gain an advantage. We wanted to flip this with tongue-in-cheek irony, imploring gamers to leave their spots, get off the sticks, and touch grass. Thus was born a complete camping collection, including chairs, vests, hammocks, bandanas, water bottles and apparel. We utilized a variety of materials to craft both playful and practical gear for outdoor adventures, unified by details and motifs like the iconic “ABXY” buttons and the beloved “Xbox Achievement” notification badge. by @dotexe.agency
0
2 years ago
Download
‘Camper Collection’ for XBOX (@Xbox) Scope of work: Creative Direction, Art Direction, Design, Production, Photography, Social Media Assets, Fulfillment, Customer Service Whether you’re camping enemy base or the great outdoors, XBOX has you covered. Our goal here was to forge unlikely synergy between gorpcore sensibilities and gamer flair. (Think “REI meets ABXY”) Among the numerous projects we’ve worked on together with our long-standing collaborators at XBOX, this one stands out as particularly memorable, due to the fact that it exists for no reason other than “ it’s fun ” – the exact spirit gaming is all about. In gaming culture, the term “camping” is ubiquitous, referring to the strategy of staying in one spot to await opponents and gain an advantage. We wanted to flip this with tongue-in-cheek irony, imploring gamers to leave their spots, get off the sticks, and touch grass. Thus was born a complete camping collection, including chairs, vests, hammocks, bandanas, water bottles and apparel. We utilized a variety of materials to craft both playful and practical gear for outdoor adventures, unified by details and motifs like the iconic “ABXY” buttons and the beloved “Xbox Achievement” notification badge. by @dotexe.agency
0
2 years ago
Download
‘Camper Collection’ for XBOX (@Xbox) Scope of work: Creative Direction, Art Direction, Design, Production, Photography, Social Media Assets, Fulfillment, Customer Service Whether you’re camping enemy base or the great outdoors, XBOX has you covered. Our goal here was to forge unlikely synergy between gorpcore sensibilities and gamer flair. (Think “REI meets ABXY”) Among the numerous projects we’ve worked on together with our long-standing collaborators at XBOX, this one stands out as particularly memorable, due to the fact that it exists for no reason other than “ it’s fun ” – the exact spirit gaming is all about. In gaming culture, the term “camping” is ubiquitous, referring to the strategy of staying in one spot to await opponents and gain an advantage. We wanted to flip this with tongue-in-cheek irony, imploring gamers to leave their spots, get off the sticks, and touch grass. Thus was born a complete camping collection, including chairs, vests, hammocks, bandanas, water bottles and apparel. We utilized a variety of materials to craft both playful and practical gear for outdoor adventures, unified by details and motifs like the iconic “ABXY” buttons and the beloved “Xbox Achievement” notification badge. by @dotexe.agency
0
2 years ago
Download
×

Download all media on this page

Photos Videos
back to up