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Pretty Tasty Tea

@drinkprettytasty

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Skincare never tasted so good… ✨
🫖 Rejuvenating Collagen Tea
10 grams of Collagen Peptides in every can 💖
🙌 Zero Sugar, Gluten Free, Allergen Free

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Pumpkin spice season, but make it collagen. 🎃💅

Introducing our Pumpkin Spice Collagen Tea Latte. All the cozy fall flavors, with a little Pretty Tasty twist.

Made with our Original Black Tea, creamy oat milk, real pumpkin, and a sprinkle of pumpkin spice.

Because who said your collagen routine couldn’t have a fall menu? 🍂🥤

Save this for your next little afternoon treat.

#PrettyTasty #PumpkinSpice #CollagenTea #FallRecipes #IcedTeaLatte by @drinkprettytasty

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3 days ago

Happy Friday from me, my natural nails, and my emotional support Pretty Tasty. 💅💕

These are my real nails. No extensions, just a little nail art and a collagen routine I’ve been committed to for years.

A little beauty ritual I never skip. 🥤✨

#PrettyTasty #CollagenRoutine #NaturalNails #NailArt #beautyfromwithin by @drinkprettytasty

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8 days ago

Everyone talks about what they’re going to do in Q4. I’ve been thinking more about what we’re NOT going to do.

Discipline is important year-round, but even more so in Q4. 🤓

We’re heading into one of the biggest selling periods of the year, followed immediately by “New Year, New You” season. Budgets are tighter, timelines are shorter, and suddenly every opportunity feels urgent.

Not every event.
Not every partnership.
Not every trend.
Not every good idea just because it’s a good idea.

As a founder, it’s easy to confuse being busy with making progress. But the real question is: Will this actually move the needle?

Will it drive trial? Build awareness? Bring customers back? Strengthen our retail partnerships?

I’m learning that focus isn’t just knowing what matters. It’s having the discipline to say no to everything else.

Q4 mantra: Fewer things. Bigger impact. 💅

#cpg #founderlife #buildingabrand #holidayplanning #beveragebrand by @drinkprettytasty

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10 days ago

A little life lately because apparently not everything needs a business lesson. 💕

October, so far. 🍂 by @drinkprettytasty

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11 days ago

Something I’ve been thinking about this week: as everything becomes more digital, founders seem to be craving more things that are decidedly not.

Yesterday I spent time at Founderland with founders and leaders shaping CPG. This morning I listened to a fellow founder talk about Vedantic philosophy and how it influences the way he approaches building his company.

Very different conversations. But both reminded me how much value there is in simply getting people in a room together.

Building a company can be surprisingly isolating. At least once a week I wonder whether I’m focusing on the right things, making the right decisions, or completely overthinking all of it. 🥺

So hearing people in the industry I deeply respect tell me they love what we’re building with Pretty Tasty meant more than they probably realized.

You can learn almost anything online now. You can take a meeting from anywhere. AI can give you an answer in seconds. 🤖

But there’s still something you can’t replicate about sitting across from someone, exchanging ideas, challenging each other’s thinking, and leaving a room more inspired than when you walked in.

I believe that the more connected we become digitally, the more important it is to build community IRL.

That’s something I want to do a lot more of. 💕

#founderland #cpg #founderlife #femalefounder #communitybuilding by @drinkprettytasty

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15 days ago

Thank you to everyone who joined us for Fall Equinox Yoga at Life Time Westminster. We loved seeing our community come together, share a practice and spend a little time on the mat with one another. 🍂

#LifeTime #fallequinox #yoga by @drinkprettytasty

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15 days ago

Today I got to switch seats from learning from some of the biggest marketers in the world to sharing a little of what I’ve learned building Pretty Tasty 💕

One of the biggest lessons: when you’re creating a new category, you can’t wait for your community to find you. You have to go find them. 🔍

There wasn’t exactly an existing community of collagen iced tea drinkers when we launched. 😬

So instead, we asked: Where does our customer already spend her time? What does she care about? Who does she trust?

Beauty. Wellness. Fitness. Fashion. Pilates. Tennis. Creators. Retail. Convenience.

We’ve tried to show up in those communities in ways that actually add something, rather than asking people to come to us.

Community isn’t the number of people following you. It’s the number of people who feel like they’re part of what you’re building.

Pretty special getting to talk about that today at the North American Marketing Leadership Summit. ⛰️

#prettytasty #namls #communitybuilding #founderlife#cpg by @drinkprettytasty

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17 days ago

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17 days ago

A little founder reality behind these photos… almost nothing went according to plan. 😭😭😭

A nor’easter meant I had no help at our booth. 160 cases were left on a pallet in front of me, which I moved myself before the doors opened. Our tablecloth was the wrong size (thank god I brought a backup)… only to discover we had TWO tables. Our merch had already been used at another event. And at the end of the day, I was standing there wondering what I was going to do with 1,000+ leftover cans… 😵‍💫

But this is also one of my favorite parts of being a founder: you get really good at figuring it out. 💪🏼

I moved the cases. One table went naked. We survived without the swag. My friend’s 8-year-old unexpectedly became our best salesperson, handing out tastings while I talked to attendees. 👼 And those 1,000+ leftover cans? We turned them into a sponsorship for another event.

Was it how I planned it? Absolutely not.

Did it work out? Somehow, yes.

I’m learning that building a company is less about having the perfect plan and more about being able to make a new one very, very quickly.

A very chaotic but very successful Strong New York. 💕🥤Can’t wait for @strongnewyork 2027!

#prettytasty #founderlife #cpg #buildingabrand #strongnewyork taken in The Glasshouse by @drinkprettytasty

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19 days ago

Nor’easter ruining your weekend plans? We got you. 🌧️💅

Tomorrow: indoors with all the cool kids at STRONG New York. Workouts, DJs, puppies, FREE food + Pretty Tastys all day.

Honestly, why would you go outside?

Grab a ticket + come play. 💪🥤

#noreaster #thingstodoinnewyork #prettytasty #strongnewyork #hotpeopledoingthings taken in The Glasshouse by @drinkprettytasty

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22 days ago

Things that immediately get screenshotted and sent to the team group chat. 🥹💕

The reactions to our Target PR boxes have been making our week.

We love you guys. That’s all. 🥤🎯 by @drinkprettytasty

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23 days ago

#ad my fave @drinkprettytasty is OFFICIALLY in @target !!! if you’re looking for a fun little sip while you’re shopping, they’ve got you covered!!

#drinkprettytasty #prettytastytea #prettytastypartner #prettytasty by @drinkprettytasty

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