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The Last Interface Is Us
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Red Dot Winner 2026 — Brand Design & Identity

The awarded project? Ourselves. This year we gave DSGN the same treatment we reserve for our clients: strategy, identity, no shortcuts. Rebranding your own studio is the hardest brief there is: no client to hide behind, only who you really are.

This one belongs to Elena, who signed the identity, and to everyone who told us “you can’t be your own client.” Apparently you can.

#reddotaward #reddot #branddesign taken in DSGN by @dsgncc
6
3 months ago
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Connessi a tutto, distratti da qualsiasi cosa.
Troppi strumenti, troppi passaggi.

XShop è stato pensato per rimuovere la complessità: una sola piattaforma, un unico flusso. Non un gestionale in più, ma lo spazio per concentrarti su ciò che conta: le tue idee, il tuo business.

XShop è la piattaforma eCommerce di Nexi, ideata e sviluppata da DSGN.

Production: DSGN
Film & Editing: @studiowipeout 
Sound design: VJ_studio taken in DSGN by @dsgncc
12
4 months ago
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Red Dot Winner 2026 — Web Design

The awarded project? Ourselves, again.

Our website was never meant to be a portfolio wrapped in a nice interface. It was designed as an extension of the studio itself: a digital space where identity, motion, interaction and technology speak the same language.

Designed and developed by @lxcrd_, CEO and Creative Director of DSGN, the project now carries a Red Dot Award for Web Design.

After our ISO 9001 certification and two Red Dot Awards across Web Design and Brand Design & Identity, the standard we set for ourselves is now recognised globally.

Not just how things look.
How brands are built, experienced and remembered.

#reddotaward #reddot #webdesign #branddesign taken in DSGN by @dsgncc
7
3 months ago
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Websites designed as immersive experiences

#design #webdesign #uxui #immersivedesign taken in DSGN by @dsgncc
0
6 days ago
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One thing at a time.

For One Thing, we designed an identity around a single gesture: one question, once a day.

The system stays deliberately quiet: a gradient orb breathing at the centre, Playfair Display holding the prompt, Againts holding everything else. The tension between the two is what keeps the calm from becoming empty.

Every element had to earn its place, most didn’t.
Less noise. More attention.

#branddesign #brandidentity #graphicdesign #uiuxdesign taken in DSGN by @dsgncc
16
2 months ago
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Form is never the beginning.

It emerges through pressure, heat, movement, repetition.
Through a process that slowly turns the undefined into the inevitable.

For Govoni, we looked at industry as cinema:
not documenting what happens, but interpreting what it becomes. taken in Bologna, Italy by @dsgncc
0
3 months ago
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What makes something recognizable is not always what you see outside.

For @ripieno_cassoni_piadine, we designed a visual concept built around identity, taste and character aimed to turn a simple product truth into a cultural statement.

Outside, we may look the same.
Inside, it is a whole different story.

Same Outside, Ripieno Inside.

Guest appearances:
@carmen_diop 
@ranocchiaverde 
@donatidylan 
@papi.wojtyla 
@chiaoblasquad 
@st__even__ taken in DSGN by @dsgncc
13
4 months ago
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A product becomes recognizable when it starts speaking its own visual language.

For DOuMIX, we designed a visual direction that turns color, rhythm, ingredients and gestures into a sharp, recognizable identity.

Fresh, graphic, editorial.
A project where beverage meets visual culture.

Creative Direction: @lxcrd_ 
Set coordination: @delullis 
Video & Editing: @emiliobologna_ 
Photography: @jaysemprini | @bigiordani taken in DSGN by @dsgncc
4
4 months ago
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Behind every story, a human voice.

@manii.comio - Social Media Manager taken in DSGN by @dsgncc
6
8 months ago
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We don’t just build content.
We build perception.

Because every interface carries a worldview.
Every frame suggests what matters.

Human Interface is our way of designing systems
that feel human before they feel digital.

This reel is a statement.
Not just of what we do, but of how we think. taken in DSGN by @dsgncc
1
8 months ago
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Design as a process of meaning, not decoration.

@elenarinaldi - Graphic Designer taken in DSGN by @dsgncc
13
9 months ago
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Not everything starts with action.
The best things start with a human touch. taken in DSGN by @dsgncc
2
9 months ago
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