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DSGND

@dsgndco

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where love leads
purpose is pushed
authenticity is promoted
& intention creates.

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A glimpse into the heart of DSGND 🤍

So much of what I do here is inspired by what I’ve experienced with God, and one of those lessons is intentionality. I don’t believe we live random lives. We were created with purpose. My deepest desire is for that to be realised in the lives of anyone I encounter; friend, family or stranger.

When I started planning for DSGND, I often asked myself: “What’s the point?” I didn’t want to be just another hair company selling hair. Value, I think, has become a lost art in this industry. And one thing God reminded me is that the products we offer are just a bonus. Yes, they’ll always reflect quality, but it’s so much more than that!

For me, it’s about what gets invested into this community: prayer, genuine connection, spaces for organic interactions, confidence, purpose and so much more (honestly however God leads me to pour).

I’m currently working on our website so the Staple Unit + extensions will finally be available for purchase!🤭 To the everyday woman, you’ll absolutely love “Staple”. But please know, it’s never just about buying a wig.

By His grace (and with the help of my future team), DSGND is about building an organic community rooted in shared values, like-mindedness, faith and love.

Until next time 😘

#wigbusiness #londonhairextensions #londonwigstylist by @dsgndco

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asmr moments with Staple.

crafted for longevity, dsgnd for you. by @dsgndco

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“Day One”
The First Story.

“I am doing a new thing.
Don’t you recognise it?”

This is the story of unseen beginnings.
The resilience, the tests of faith,
The lingering doubt,
And the joy of arrival.

DSGND is more than hair.
It’s a space fuelled by love,
Grounded in purpose,
Created with intention,
And rooted in authenticity.

The story of DSGND is the story of us all.

Join the waitlist for a special gift from us to you; DSGND’s Hair Care Blueprint Guide, crafted to transform your hair care routine 🎀 by @dsgndco

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A Simplified Hair Routine is a Problem Solved.

Over my years of being a hairstylist, I’ve been asked countless times about the best way to maintain hair. I’ve also heard many complaints about how long-winded and complicated hair care can feel and I completely understand how annoying that can be.

Through perfecting my craft, I’ve learnt how to avoid those complexities and create simple routines that don’t compromise on a flawless end result. And now, that experience has birthed Staple. A product that isn’t just about quality but about making hair care work for you!

When you have the right foundation, the right tools and the right knowledge, your routine doesn’t have to feel like work. Staple was selected as DSGND’s first product release because it preserves time, quality and your peace of mind. Its versatility and simplicity mean you can achieve a variety of great results, whether in the salon or at home, without the need to compromise.

In DSGND’s Hair Care Blueprint Guide, I break down the products and tips that have helped me maintain flawless results for years. From preserving Staple to simplifying your process, this guide is your first step towards an effortless routine without sacrificing quality.

Join the waitlist and get started on your journey of making hair care simpler 🤍 by @dsgndco

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Our Journey Begins Soon.

Join the waitlist for an exclusive gift, from us to you. Crafted to transform your hair care routine. by @dsgndco

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“dsgnd, what’s in your camera roll?”

1. a close up of the perfect packaging ☁️
2. a pinterest moodboard of some looks we’d love to recreate 🤍
3. amen & amen again 🫶🏾
4. launch planning & packaging inspiration!
5. a much needed change of scenery because WFH can become so mundane 🥺
6. “Staple” in action; professionally lifted from a level 3 to a level 8, custom coloured ginger and styled in beach waves (we mean it when we say Staple is versatile!)
7. lobster pasta from the nomad hotel, an absolute yes from us!
8. reading, reading, reading 🤓
9. bike rides through richmond park ft something new 👀
10. viewing locations for our outdoor photoshoot whilst capturing the most beautiful view 🌳 by @dsgndco

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“What’s the story behind the DSGND Pouch?”

“Throughout the journey of bringing DSGND to life, I’ve drawn so much inspiration from the intentionality and excellence embodied by certain luxury brands. But I didn’t want the experience of DSGND to end with the unboxing. I envisioned packaging that seamlessly integrates into the everyday lives of our clients and community.

I was very meticulous in designing the DSGND Pouch, knowing that it needed to be more than just luxurious—it had to be versatile and functional. I wanted our clients to feel confident reaching for their DSGND Pouch to carry their daily essentials, whether it’s makeup, travel toiletries, or even as a wig bag.

The DSGND Pouch is more than just packaging; it’s a statement, a commitment to quality that transcends its original purpose. This is not just a bag; it’s a lifestyle—a symbol of what it truly means to be ‘designed,’ conceived in detail for a specific purpose.

I’m really looking forward to seeing this vision come to life in the lives of DSGND clients and our community—and that moment is coming soon.”

— Mai, Founder of DSGND by @dsgndco

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At DSGND, every detail is crafted with love and intention.

We’d love to hear your view! What makes packaging special to you? by @dsgndco

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Happy New Month Loves 🤍 by @dsgndco

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G L A M O R O U S by @dsgndco

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Creative & Classy 🤍 by @dsgndco

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