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Eric Alexander López

@e.___lopez

9.9K
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co—founder, cco
chicago, il. | worldwide
@the_newvanguard
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Five years in the making. Today, The New Vanguard officially steps forward as a lifestyle agency. Built from artist first world building and shaped by culture, we’ve spent the last five years producing the work quietly. Production. Editorial campaigns. Artist partnerships. Experiential moments. Strategy and design that live beyond a single post. This sizzle is a reflection of the road so far and a signal of what’s next. Black and Brown owned. Culture led. Systems over trends. Legacy over virality. We are open for business and ready to build what’s next with brands, artists, and partners who care about meaning, craft, and longevity. Welcome to The New Vanguard. by @e.___lopez
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8 months ago
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20+ years of brotherhood. built different, built together. by @e.___lopez
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19 days ago
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roaming new york. by @e.___lopez
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3 years ago
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TNV for @jumpman23 Honored to help launch a new beginning for Jordan Brand here in Chicago with 232323232323, an experience rooted in the city, its creative community and the people continuing to shape its culture. Our team led the design, production and fabrication of the experience, developing a spatial language that brought together custom-built retail fixtures, industrial installations, product displays, environmental graphics and architectural details. From concept through installation, every element was designed to feel raw, intentional and distinctly Chicago. The opening brought the space to life through a curated art program and panel discussion, creating room for artists, designers and cultural voices to share their perspectives while placing community at the center of the experience. More than a launch, 232323232323 became a platform for storytelling, connection and what comes next for Jordan Brand. Who can tell our stories better than us? For the crib, always. by @e.___lopez
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23 days ago
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by @e.___lopez
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4 years ago
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work with your friends. taken in Chicago, Illinois by @e.___lopez
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4 years ago
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Watch Celebrating Chicago: An Ode to the City and its Creative Community with Chicago Artist Brandon Breaux | @gq x @whiteclaw Honored to be featured in @bbreaux’s video piece as his Commercial Partnership Representative. We on GQ yall! taken in Chicago, Illinois by @e.___lopez
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4 years ago
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a conversation on business, family, perseverance, faith and what it really takes to keep building. by @e.___lopez
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2 months ago
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it was such an honor to moderate a conversation w/ @louisdeguzman for his recent @newbalance collaboration at @footlocker. such a beautiful experience. y’all just might see me on the mic more often, think i found a new vehicle here. shouts to @natalialens_ and the whole team. taken in Chicago, Illinois by @e.___lopez
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5 years ago
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by @e.___lopez
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4 years ago
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forever mood. taken in The Annex by @e.___lopez
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7 years ago
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TNV Studios, est 2025. A dedicated space for creativity & community. Whether we’re working together or just side by side, it’s about showing up and staying inspired. We curated the space to do just that. Our doors been open, but expect more invites in 2026. taken in Chicago, Illinois by @e.___lopez
68
10 months ago
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