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Easol

@easol.official

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The all-in-one platform to power your experience business.
🎪 Festivals
🏰 Location Based Entertainment
🧗🏽‍♀️ Adventure
🧘🏽‍♂️ Retreats
🏃🏼 Sports
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Hi we’re Lisa and Ben, Co-Founders of Easol 👋 Before Easol, we spent 15 years running our own experience businesses — from @rise_festival to adventures in the Sahara and the Swedish Archipelago. And shout out to the Day Ones ! It was building these experiences where we met some of our closest friends and business partners still today, @bsaulgarner , @willhabergham , @kirkallen_ , @jeremy.simmonds , @moochabout and Matt Smith But building those businesses, we kept hitting the same walls. They took our data, controlled our finances and diluted our brand. One booking platform we used emailed our own customers about a rival festival — an audience we’d spent years building and earning the trust of. Another held onto our money until after the event, then called it a “loan” when we pushed back. It wasn’t a loan. It was our money, and our customers’ money, to deliver the experience they’d paid for. We were the customer every booking platform claimed to serve — but it always felt like they were building their business off the back of ours. So we built Easol: the platform we’d always wished we’d had — for ourselves, and for experience creators like us. We got backing from family, friends, and angel investors to launch our idea and after a last minute decision to apply, got into @ycombinator . Throwback to our to our YC application must have done about 100 takes to nail it. Finally got it at 3AM... We started powering experience businesses of all kinds. Shout out to our some of first creators on the platform Lovetrails, SurfYogaBeer, CookEat Discover, Supa Dupa Fly and Untravelled Paths - all still powered by Easol today! We were profitable and growing 100%+ each month. Then 2020 happened. The world shut down, experiences stopped, and overnight our revenue went to zero. If anything, they were about to matter more than ever. Easol powers experiences of every kind in 135+ countries from festivals, wellness, adventure, sport and location based entertainment. We’re proud to partner with the most pioneering experience businesses and brands on the planet. Big shout-out to special folks that backed us on our mission: Y Combinator, Notion Capital, FMZ Ven by @easol.official
12
13 days ago
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#CreatorSpotlight 24 @thewildtimesco 🌿 At The Wild Times, retreat doesn’t mean retreating from life - it means returning to it. Founded by author and yoga-teacher Jenny Clark this UK-based collective offers something rare: the chance to switch off, slow down, and feel deeply present in wild, beautiful places. These aren’t your average wellness getaways. They’re off-grid, soul-stirring adventures that invite you to breathe differently. From rustic treehouses in Somerset to sun-drenched villas in Italy and forest cabins in Sweden, every retreat is a sanctuary from the noise of modern life. No screens. No to-do lists. Just guided yoga, wild swimming, nourishing food, and the kind of soul-deep connection only nature can spark. “We love to bring people from all walks of life together for our yoga and adventure retreats,” says Jenny. “Our focus is on rest, adventure and connection - to yourself, to others, and to nature.” And there’s more on the horizon. From coastal escapes and creative residencies to deeper work around mental health and sustainability, The Wild Times is always evolving. Next year, they’re expanding their mission with The Wild Teens, bringing inner-city teenagers into the wild for nature-based retreats focused on confidence and mindfulness to inspire growth and connection. The Wild Times is powered by Easol’s Experience Commerce #yogaretreat #outdoorliving #experiencecommerce by @easol.official
17
a year ago
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#CreatorSpotlight 24 @southportweekender 🎶 For almost four decades, Southport Weekender has been more than a music festival — it’s been a living archive of UK club culture and soulful sounds. What began as a gathering of friends with a shared love for deep grooves and feel-good energy has evolved into a global pilgrimage for 6,000+ music lovers from every corner of the world. Affectionately known as “the friendliest party in the world”, Southport is a place where house heads dance shoulder to shoulder with jazz aficionados, where R&B, reggae, UK garage, and hip-hop flow together in one joyful soundtrack. It’s a space where generations connect on the dance floor, strangers become lifelong friends, and music is the common language. Southport Weekender isn’t just a weekend — it’s a community, a tradition and a heartbeat that’s been thriving for nearly 40 years strong! Southport Weekender powered by Easol Experience Commerce #soulmusic #experiencecommerce #technology by @easol.official
0
a year ago
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#CreatorSpotlight 23 @pianopeopleofficial 🪩 There’s a rhythm vibrating through dancefloor culture, and it’s coming straight from the heart of South Africa to venues around the world. Say hello to Piano People – one of the world’s leading Amapiano brands that is setting the tempo for the global rise of the genre. If you’ve ever found yourself swept up in the smoky groove of log drums, dreamy synths, and basslines that feel like home, chances are you’ve felt the Piano People effect. Born from a love of Amapiano - the deep, soulful, and percussive sound that has taken the world by storm — Piano People isn’t just another party series. It’s a cultural wave. A community. A vibe. Big moves call for big partnerships. And in 2022, Piano People teamed up with @afronation , the world’s premier celebration of African music and diaspora culture. Four years later & the partnership has covered three continents with more to come. At Piano People, our mission is simple “Amapiano to the world” As the home of London’s biggest Amapiano festival, we’re proud to be at the forefront of a global movement. We champion the culture, amplify the next generation of stars and connect the sound of South Africa to stages across the globe. – Piano People team. With their infectious energy, expertly curated lineups, and powerhouse partnership with @afronation, Piano People is elevating Amapiano to new heights — and inviting the world to dance along. Whether it’s London, Miami, Portimão & beyond, Piano People is making their presence felt. Come for the music, stay for the movement. Piano People - powered by Easol Experience Commerce #amapiano #music #experiencecommerce by @easol.official
1
a year ago
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In our latest Creator Story, the Swingers - the crazy golf club team shares the behind-the-scenes challenges they’ve faced – where legacy systems held them back, and how they’ve evolved into global leaders in location-based entertainment. Discover how they: 🧩 Replaced multiple systems with Easol for Entertainment - one platform for website, bookings, and group sales. 🛒 Transformed their customer booking journey to increase online conversion. ⚡ Enabled their team to launch new products, campaigns, and promotions in seconds. 🧭 Streamlined their space and inventory management to improve guest flow and drive more revenue. 🤝 Partnered closely with Easol’s Revenue Architects to scale across diverse markets. Watch the full Creator Story by following the link in our bio. by @easol.official
1
a year ago
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❤️‍🔥 What you missed at our biggest product launch ever! Easol Showcase - Entertainment Edition: 💥 30% higher site conversion and 20% increase in basket spend thanks to performance-led storefronts, smarter booking journeys, and fully flexible payments. 💥 A new end-to-end sales flow – from managing enquiries to sending pre-built recommendations straight from your Easol dashboard. 💥 Brand new in-venue tools, like Easol POS and integrated ticketing by time slot. ✨AI Collaborators – your new AI-powered workforce, automating sales, upsells, and even customer support and operations, coming this autumn. 📚Creator Stories – how some of the world’s most innovative entertainment brands — from Bingo Loco to Swingers - the crazy golf club — are scaling with Easol. And a whole lot more! Watch the Showcase re-run link in bio! #experiencecommerce #entertainment #technology by @easol.official
0
a year ago
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What’s your Creator Stack ? With George Wood, Managing Director @thelunaentertainmentgroup - creating immersive experiences like Friends, Batman, Wicked and more! Every Experience Creator we partner with at Easol has their own unique set of tools, skills, inspiration and learnings they have collected along their journey to growing their business, aka their ‘Creator Stack. In this series we’ll share tips and insights from the best in the world! #005 Creator Stack at @bumbumtrain with George Wood Watch our biggest product launch ever - Easol Showcase - Entertainment Edition link in bio! #experiencecommerce #immersiveentertainment #technology by @easol.official
0
a year ago
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🥁 TOMORROW 4PM BST! Join us for the biggest product launch to hit the entertainment industry ever! 🔊 Meet Easol’s team of ‘Revenue Architects’ as we unveil our brand-new toolkit to scale your entertainment business end-to-end. 🏌‍♀️ Hear creator stories with real results from our partners like Swingers - the crazy golf club ✨ Watch our CEO and Co-Founder Ben Simpson introduce Easol’s groundbreaking suite of AI products, launching this autumn. This is more than a product drop — it’s a new era for Experience Creators. 💰 Get ready to meet your long-lost revenue... 4pm BST 11am ET 8am PT Sign-up link in bio! #experiencecommerce #entertainment #productlaunch by @easol.official
0
a year ago
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What’s your #Creator Stack? With Suzy Hart from @layeredrealityuk - Creators of War of the Worlds, Elvis and more! Every Experience Creator has their own unique set of tools, skills, inspiration and learnings they have collected along their journey to growing their business, aka their ‘Creator Stack. In this series we’ll share tips and insights from the best in the world! #005 Creator Stack at You, Me, Bum, Bum Train with Suzy Hart Sign up for our biggest product launch ever - Easol Showcase - Entertainment Edition link in bio! #experiencecommerce #entertainment #immersive by @easol.official
0
a year ago
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“You just play a cool role in people’s lives...people come to us for celebrations — it’s where they come and make memories.” In our latest Creators in Session masterclass, Matt Grech-Smith and Jeremy Simmonds, Co-Founders and Co-CEOs of @swingersus give us a tour of their flagship venue, Swingers Las Vegas. They talk all things experience design, how they’ve maintained their brand and culture while expanding across geographies, and the rush of seeing guests try their experience for the very first time. Watch the full video by following the link in our bio. The Easol for Entertainment Product Showcase launches 25 June at 4pm GMT — sign up in our bio so you don’t miss out! #experiencecommerce #entertainment #competitivesocialising by @easol.official
3
a year ago
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Save the date!  Our biggest product launch ever is coming…and it’s built specifically for location-based entertainment businesses. Join us on 25 June at 4pm GMT for the Easol for Entertainment Product Showcase — and get a first look at the purpose-built solution that’s helping you cut costs, supercharge your revenues, and scale like an industry giant.  📅 Save your spot at the link in our bio. by @easol.official
0
a year ago
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Why does a tech company need merch? We moved to Silicon Valley, San Franscisco a few years ago when we were backed by @ycombinator As we went around the city and the tech campuses in Palo Alto as a brand nerd I was fascinated by the company brands worn by everyone everywhere you went - Apple, Google, Facebook, Slack etc etc Fashion literally dominated by tech, but the merch absolutely sucked! The brands we choose to wear represent our identity, who we are and what we stand for including the company and mission we choose to join. More than clothing, it can help to evoke a warmth and a happiness that you are somewhere you belong. Last year I got the (long awaited and highly requested!) privilege to create a new merch collection for @easol.official for our team and make some goodies to celebrate the Experience Creators we partner with. Introducing our Easol City Moments merch drop inspired by some of the cities we ❤️ around the world. 🇩🇪 Moments in Berlin Hood / Tee 🇫🇷 Moments in Paris Tee 🇺🇸 Moments in Brooklyn Cap 🇬🇧 Moments in Hackney Tote 🇮🇳 Moments in Mumbai Incense in collaboration with with @earlofeastlondon If you’re going make a ‘thing’ make it a moment! Currently not available to buy … but working on this for the next collection watch this space ✨ Garnments sourced from 🇯🇵 and printed in partnership with @imprint.works Collection designs in-house @ramseychapman City Archive footage and 📹 production @oksobotie and @holliemaya_producer #createmomentsnotthings #experiencecommerce #startupculture by @easol.official
5
2 years ago
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