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Elijah Ebulue.

@ebulueelijah

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■ Growth Marketing + Strategy
'The dots will eventually connect'

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The Elijah Ebulue.
🧵: @nas.couture by @ebulueelijah

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a year ago

WE ARE OFFICIALLY AFFILIATED!

From Protem to full affiliation!

At the JCI Nigeria 2026 NATCON, JCI Lagos Mainland officially attained full affiliation, marking a new chapter in our journey of leadership, growth, and impact.

This is only the beginning. Here’s to greater things ahead!

#jcinigeria #jci #jcilagosmainland #viral by @ebulueelijah

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a day ago

This week on Know Your Collegiate Alumni, we spotlight Elijah Ebulele, an alumnus of JCIN UNIBEN whose journey reflects passion, leadership, and a commitment to making a difference.

From serving as Executive Vice President of JCIN UNIBEN to contributing at the national level and now leading as Presiding Officer of JCI Lagos Mainland Protem, his story is one of growth, service, and continued impact.

The collegiate experience may have a starting point, but the journey never really ends. 💙

One journey. Many chapters. A legacy in the making.

#TheCollegiateVoice
#SPARK
#AMPLIFY
#JCINigeriaCollegiate
#JCINigeria
JCI by @ebulueelijah

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2 months ago

Many brands send a weekly newsletter because they feel it is a requirement for staying in touch with their audience.

These emails usually contain multiple topics, a few personal updates, and several links to different articles.

Because the email tries to cover everything, the reader often gets overwhelmed and does nothing.

When you give people too many choices, they usually choose to close the email.

>> For example, do not send a newsletter like this:

"In this week's update: Read our new blog post, check out our YouTube video, see our latest hire, and don't forget our sale is still on!"

>>> Instead, try sending "Single-Topic" emails:

Pick one specific problem your audience faces and offer one clear solution.

If your goal is to get people to watch a new video, the entire email should focus on why that video matters and include one link to watch it.

The goal is to respect the reader's time and attention.

If your email only asks them to think about one thing, they are much more likely to take that action.

It is better to send three short, focused emails a week than one long newsletter that covers three topics.

>>> Clear communication leads to more clicks.

By narrowing your focus to a single message, you make it easier for your leads to follow your advice and move closer to a purchase. by @ebulueelijah

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5 months ago

This is where leaders come to learn how to build teams that don’t just exist but perform.

So if you know your team can do more, this is your moment.

Join us at our May Business Meeting. Come ready to learn, connect, and level up.

May 31st. 2PM. Be in the room.

#JCI #JCILagosMainland #JCINigeria by @ebulueelijah

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5 months ago

Many people spend hours trying to find the perfect settings in their ad manager.

They test different interests, age groups, and locations, hoping the algorithm will find their ideal customer.

They treat the technical setup like a secret code that will unlock more sales.

In reality, your ad creative: the headline, the text, the video, and the image, is what actually does the targeting.

>> For example, do not rely on technical settings like this:

Targeting "people interested in business" and using a generic headline like "Grow your career today."

This is too broad. You will get clicks from people who are not a fit for what you actually sell.

>>>> Instead, use your creative to filter your audience like this:

Use a headline that says, "How Chartered Accountants can automate their tax reports."

The algorithm is smart. When you use specific language, the only people who click are the ones who feel the message is for them.

The platform sees who is clicking and starts showing your ad to more people just like them.

Your words act as a magnet for the right leads and a shield against the wrong ones.

The lesson is to stop over-complicating the technical side of ads.

If you want to reach a specific person, name them and their specific problem in the first sentence.

>>> Your copy will find your audience much faster than any interest setting ever could. by @ebulueelijah

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6 months ago

Many brands feel bad when people unsubscribe from their email list.

They worry that losing subscribers means their marketing is failing.

Because of this, they often write "safe" and boring content to avoid upsetting anyone.

In reality, an unsubscribe is a good thing for your business.

It means someone who was never going to buy from you has removed themselves from your list.

> For example, do not aim for this:
A list of 10,000 people where only 500 actually open your emails.

This makes your "reputation" with providers like Gmail look bad, and your emails might start landing in the spam folder for everyone.

>>> Instead, aim for this:
A list of 1,000 people who are excited to hear from you.

When these people open and click your links, it tells email providers that your content is valuable, which helps your messages stay in the main inbox.

You should want the people who are not a good fit to leave.

If you try to please everyone, your message becomes too weak to convince anyone.

When you share bold ideas and firm opinions, the wrong people will leave, but the right people will trust you more.

A smaller list of active buyers is always more profitable than a large list of people who ignore you.

Do not be afraid to lose subscribers.

Focus on providing massive value to the people who stay, and let the rest go. by @ebulueelijah

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6 months ago

When you use SMS to market your business, you are entering a very private space.

People check their text messages almost immediately, but they also have very little patience for spam.

If your message looks like a generic ad, most people will delete it or block your number.

To get better results, you must use text messages to help people rather than just to sell to them.

For example, do not send a message like this:

"Get 20% off our new data analytics program today! Limited time offer. Click the link to register now."

Instead, try a more personal approach like this:

"I noticed you started the registration for the data program but didn't finish. Is there a specific part of the syllabus you want to ask me about?"

The first example is a broad promotion that people usually ignore.

The second example is a direct question that invites a reply. It shows the person that you are available to help them make a decision.

The best way to use SMS is to remove small obstacles.

Use it to send a quick meeting reminder or to provide a specific piece of information a lead requested.

If your message is short and helpful, people will appreciate the contact.

If it is long and looks like a broadcast, you will lose their trust. by @ebulueelijah

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6 months ago

Most brands want "passive income" before they even have a real income.

They spend months building automated funnels, buying expensive software, and setting up "systems" for a product that has never sold.

They want to make money while they sleep before they’ve learned how to make money while they’re awake.

This is a trap. It is a way to avoid the hard, "ugly" work of actually selling.

You cannot automate a zero.

If you haven’t sold 50 units manually, you don’t have a system. You have a guess.

Automation is a multiplier. If your offer is a 0, automation just gives you 0 x 1,000.

You need to talk to every single customer.

You need to hear their objections, feel their pain, and see where they get confused.

Do the work that does not scale first.

Handle the sales calls.

Do the customer support.

Record the custom videos.

>>> This "manual" labor is where the real data lives.

Once you know exactly why people buy and exactly why they quit, then you build the machine.

Automation is for scaling what already works, not for finding out "if" it works.

Stop trying to be "passive" and start being obsessed! by @ebulueelijah

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6 months ago

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6 months ago

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6 months ago

I see alot of brands make mistakes when setting sales guarantees.

If you offer a "30-day money-back" promise with no rules, you attract the wrong people. You attract people who are looking for an excuse to quit before they even start.

To close more sales, you need an Anti-Guarantee.

An Anti-Guarantee is not about being safe. It is about setting a high bar.

You tell the customer exactly what they must do to earn their money back.

→ "If you do not show up to the calls, you get no refund."

→ "If you do not finish the daily tasks, I keep your money."

When you set these rules, two things happen:

>> The "lazy" people leave. They cost you more time and give you bad reviews.

>> The "serious" people trust you more. They see that you care about the result, not just the sale. They realize that if they do the work, they cannot lose.

This is not a refund for people who are "unsure." It is a guarantee for people who show up.

If a customer is afraid of a guarantee with rules, it means they do not plan on doing the work.

You should not take their money. They will only complain and waste your time.

When you set these rules, the serious people feel better.

They see that you only win if they win. They know that if they do the work, they get the result. by @ebulueelijah

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6 months ago