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Ex-Buyer & Fashion Director at Harrods, Selfridges, Browns, Avenue32. Brand Strategist, Fashion Insider & Merchandiser.
London > Naples
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A few easy pieces that I reach for in the summer heat from @moderncitizen comment SHOP for links 🔗 

And wow what an overwhelming response to my last video about @barneysny reopening here in Naples! There is a lot of interest and excitement around the project so I am already doing some digging to find out more info for you - follow along for more updates on this and other retail developments in Naples ! 

Since a lot of you are new here I thought it would also be a good time to reintroduce myself….

Hi, I’m Erin. Brand strategist. Former fashion director and chief merchant at Selfridges, Browns, Harrods, and Avenue 32.  I relocated from London to Naples four years ago, which means I traded grey skies for sunshine and somehow still consider that a complicated decision. Turning 50 this year, mom to two feisty girls, and usually the most opinionated person in any room (im working on that)! I’m here to share what I actually wear, what I actually buy, and what I’d genuinely tell a friend — not what the algorithm wants me to say. Welcome to Erin’s edits. 

You can join my broadcast channel for the inside scoop on brands I love, discount codes and sales etc or head over to my @shopmy page via link 🔗 in bio for some retail therapy. This is where I link everything I’m wearing and things I am obsessing over. 

Thanks for the follow! Hopefully the algorithm will actually show you my feed, otherwise make sure to check back regularly for updates! 

#erinsedits #naplesblogger #midlifefashion #retailnews #brandconsulting taken in Third Street South - Naples, Florida by @ecmullaney
7
a month ago
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Barneys New York is relaunching — in Naples, Florida. The new 10,000 square foot retail Mecca will be located in our very own Bayfront Marina development. 

Led by ex Saks exec Richard Cohen (who will also act as Chief Merchant) and funded by a group of investors including Eric Appelblom who formed a company called One Luxury Solutions. WWD confirmed that they have obtained exclusive access to the Barneys name for use in the state of Florida (for now) with other locations on the cards.
But Naples will be the first and is expected to be open by the end of this year.

WWD broke the story a few days ago and I have thoughts. Would love to know yours, Comment below ⬇️ 

#barneysnewyork #NaplesFlorida #LuxuryRetail #FashionNews #ErinsEdits by @ecmullaney
56
a month ago
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Slip dresses have always been a weakness for me having spent my formative years listening to 90s punk and indie rock music. 

Courtney love, Gwen Stefani, the Breeders, the Cranberries, Veruca Salt, Elastica, PJ Harvey and Shirley Manson from Garbage were just some of the iconic women we grew up idolising. How lucky were we, what a time for music and fashion.

I have often thought about starting my own brand but can never quite land on what exactly it would look like because my style changes so much depending on the day and my mood, but at my core I think I’m still that 16 year old wanna be punk rock chick in her slip dress and doc martens. Maybe it’s time to bring that 90s feeling to life again ?? 

In the meantime, here is a pretty yellow slip dress - this one is from last summer but I will link similar ones for you in my @shopmy. Or Comment SLIP below for links 🔗 by @ecmullaney
16
2 months ago
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The things I have bought or added to cart this month - JULY edition. 

Which one is your favorite ? 

Comment for links 🔗 by @ecmullaney
13
2 days ago
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Take it from me, an ex buyer, London fashion week is having a moment again - share and save this post for September.

McQueen returns to London after 25 years showing in Paris, Christopher Kane debuts his first RTW collection for Mulberry, M&S hits the London catwalk for the first time - marking its 100th year in fashion with a collection that you can buy on the same day, and H&M teams up with iconic photographer Nick Knight & SHOWstudio to reinvent the show format completely. 

Sprinkle in established British favorites like Erdem, Emilia Wickstead, Simone Rocha, Richard Quinn, Burberry and Harris Reed and the emerging next gen talent of Aaron Esh, Ashley Williams, Chopova Lowena, KNWLS and Paolo Carzana and you have an exciting line up for the first time in years !! 

What are you most excited about this fashion week ? Comment below ⬇️ 

🌟 LFW - Sept 17-21 2026 by @ecmullaney
13
3 days ago
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Still on summer time with @larssonjennings ⌚️ 

The boyfriend carre luxe in mixed gold is the perfect summer accessory. 

Currently 35% off -
Comment for code and link to purchase 🔗 

#larssonjennings #prgift by @ecmullaney
6
4 days ago
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Stripe on stripe look today with great pull on lace skirt that is on sale !!

#LTKsummer #LTKsale #LTKover50style

Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ https://liketk.it/6iTgZ by @ecmullaney
1
5 days ago
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Weekend things 🦆 ☀️ 🍲 

Comment for links 🔗 taken in Naples, Florida by @ecmullaney
2
6 days ago
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I’m back on @substack after a few months and have a lot to say. This week is all about my life pivot, the non existent job market for women in mid-life and my wardrobe reset. 

I am feeling a big shift this year as a get closer to my 50th birthday. In my priorities, my work life, my personal life and my wardrobe. I start to unpack some of these things in my Substack Erin’s Edits this week. 

Comment for a direct link to this week’s article, which is free to subscribers or find it via link in bio. 

Mid life pivot | wardrobe reset | mid life fashion | mid life job market | sale picks by @ecmullaney
0
7 days ago
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This dress transitions from day to night more smoothly than I have in years… 

Dress it up, dress it down - either way this fabulous fringed t-shirt dress will give you a reason to leave the house. 

Only a few left, I’m wearing a small and it’s meant to be a boxy slightly oversized fit. Run 🏃 before they go! 

Comment for links 🔗 

MidlifeStyle | NaplesStyle | ErinsEdits | Day to Night Dressing | Fringe Dress by @ecmullaney
5
9 days ago
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The Sale Edit - what’s worth buying in the @hm summer sale, from an ex buyer…

I always look for easy every day pieces like t shirts, tanks and shorts and the occasional special or trendy item like these gorgeous chocolate brown balloon pants or the marigold dress that I’ve had my eye on all season. 

Also Loving this cute bathing suit from @reformation as a body suit and this easy pull on lace skirt from @marinelayer which is under $100 right now. 

Will link all for you in @shopmy or comment SALE for links 🔗 

Mid life fashion | summer sale edit | sale picks | fashion buyer | every day essentials by @ecmullaney
10
10 days ago
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When your monthly shipment from @renttherunway arrives and it’s so good that nothing gets sent back…

Comment RENT for links 🔗 to the items in my cart this month and the accessories I added to complete the looks. 

One of my favorite things about renting clothes is that it gives you the opportunity to try new things and experiment a little more with your style without the commitment. I also love that Rent the Runway offers you the option to buy and keep items that you love at a discounted rate. Yes even brand new items that arrive with tags on (like many of the pieces pictured here). 

They are currently offering 50% off site wide to buy and keep your favorite summer pieces. All items pictured here are included in the sale and some (like this cute dress by simon miller) are even 60% off right now.

If you have ever wanted to experiment with monthly clothing rentals just DM me and I will send you a referral code for 50% off your first months subscription. 

#rtrpartner #rtrmuse #renttherunway #clothingrentals #summersale by @ecmullaney
18
12 days ago
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