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Ericka | Content Manager & Repurposing Strategist(@ecvirtualservices)'s profile avatar HD Profile

Ericka | Content Manager & Repurposing Strategist

@ecvirtualservices

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Supporting you with ✨ content planning and repurposing✨ so you can focus on nurturing your audience and scaling your business.
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7 years ago I was working a full time job while raising two little ones. I was tired of requesting time off to go on a vacation and missing all the small moments with my kids. So in 2019 I took the leap. I started EC Virtual Services not knowing exactly where the journey would take me, but I let go of my fears and went for it anyway. And I never looked back. Now I get to work from home on my own schedule. I get to be present for my kids. And I get to spend my days helping coaches, podcasters, and service providers repurpose their content so they can show up consistently without the overwhelm. If you've been thinking about making a change, I won't tell you it's easy. But if you are determined and persistent, you are more capable than you think. What made you start your business? #contentrepurposing #contentstrategist by @ecvirtualservices
4
3 months ago
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If you're looking to simplify your workflow, this list might help. These five apps keep my business running smoothly so I can focus on the work I actually love. Which one of these apps do you already use? Or is there one you're adding to your list? #businesstools #businessapps #productivitytools #businessworkflow #smallbusinesstips #onlinebusinessowner #womenInbusiness #entrepreneurtips #businesssystems #worksmarternotharder taken in Miami, Florida by @ecvirtualservices
12
a month ago
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Such a simple shift changes everything. When you sit down to plan content and you're stuck on what to post, it's usually because the question is too general. "What should I post?" can feel overwhelming when you have so many directions you could go. But "what does my audience need to hear right now?" helps you get more specific. What are they struggling with this month? What question keeps coming up in their DMs? What do they need to hear that would actually help them move forward? That's your content. Already there. You just needed the right question to find it. Save this for your next content planning session. #contentrepurposing #contenttips #contentmanagement by @ecvirtualservices
4
a month ago
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I used to think that more views means better chances of finding clients. But over time, I realized that a viral post doesn't always bring you the right audience. You can get millions of views from people who will never buy from you, never need your services, and will unfollow the second the algorithm moves on. What actually matters is reaching the right people. Instead of focusing on vanity metrics, try focusing on creating content that speaks directly to the person you want to work with… Create content that builds trust with your audience. And if you need help creating content that actually connects with your audience instead of chasing numbers, grab my free guide, Beginner's Guide to Social Media. Link in bio! Be sure to hit follow for more content tips! #contentstrategy #socialmediastrategy #contentmarketing #instagrammarketing #audienceengagement #idealclient #smallbusinessmarketing #womeninbusiness #OnlineBusinessOwner #SocialMediaTips taken in Miami, Florida by @ecvirtualservices
3
a day ago
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Running a business doesn't mean your life has to disappear into it. I get asked a lot how I manage both, so I'm sharing what actually works for me. Swipe to see how I try to keep balance while running this business. → Follow along for more honest looks at what running this business actually looks like. What does balance look like for you right now? #worklifebalance #womeninbusiness #entrepreneurlife #businessandlife #mompreneur #workfromhome #womenentrepreneurs #onlinebusinessowner #smallbusinessowner #entrepreneurjourney taken in Miami, Florida by @ecvirtualservices
4
3 days ago
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If planning your monthly content feels like starting from zero every time, this post is for you. I follow a simple sequence before I map anything out, and it saves me so much time and second-guessing. Swipe to see the 5 things I do before planning a new month of content. → Save this for your next planning session if you found this helpful! Which one of these are you missing right now? 👇 #contentplanning #contentstrategy #contentcalendar #contentcreation #socialmediastrateg #socialmediatips #contentmarketing #instagramstrategy #womeninbusiness #onlinebusinessowner taken in Miami, Florida by @ecvirtualservices
2
8 days ago
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If you want to know whether your content is actually resonating, look at your saves and shares. SWIPE ➡️ Those two metrics tell you so much more than likes ever will. Next time you check your Instagram Insights, skip the likes and go straight to saves and shares. That's where the real information is. Browse my free content resources here 👉 ecvirtualservices.com/resources and grab whatever you need! #instagramanalytics #contentstrategy #socialmediaanalytics #contentmarketing #instagramtips #socialmediatips #contentstrategytips #socialmediastrategy #womeninbusiness #onlinebusinessowner taken in Miami, Florida by @ecvirtualservices
0
10 days ago
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It doesn't have to stay buried on your feed after one post. Most of your audience never even saw it the first time. New followers join every week, and algorithms bury posts so that barely anyone sees them. So if a post performed well, or the message still matters, or you just believe in it, post it again. You're not being repetitive. You're making sure the people who missed it the first time finally get to see it. This is exactly what repurposing is about: giving your content a second life instead of letting it disappear. If you want a simple system for reposting and repurposing your best content, grab my free guide, Repurpose Long Form Content. This is your permission slip to hit "repost" today! #contentrepurposing #contentstrategy #contentplanning #contentmarketing #contentcreation #socialmediatips #instagrammarketing #instagramstrategy #womeninbusiness #onlinebusinessowner taken in Miami, Florida by @ecvirtualservices
1
15 days ago
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A lot of us avoid repeating ourselves because we're afraid it'll feel boring to our audience. But really, only a fraction of our followers are seeing any single post. This is exactly why repurposing works so well. It's not about repeating the same message word for word, but sharing it in new formats with different angles so that it resonates with your audience. So if you've been telling yourself you're out of content ideas, that's probably not true. You likely already have something worth revisiting. Save this for the next time you catch yourself thinking, "I already talked about that." If you want a simple way to start repurposing what you already have, grab my free guide Repurpose Long Form Content. #contentrepurposing #contentstrategy #contentplanning #contentcreation #contentmarketing #socialmediatips #instagrammarketing #contentmanager #womenInbusiness #onlinebusinessowner taken in Miami, Florida by @ecvirtualservices
4
17 days ago
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Do you ever feel like you have to jump on every trend you see on your feed? Honestly...I can’t even keep up with the IG updates, let alone every new trend that I see! If keeping up with all of it is burning you out, it’s okay to step back. Focus on the content that actually supports your business goals instead of whatever is popping up on your feed today. Trends come and go, but your original ideas and your message are what will help you stand out! #contentstrategytips #contentmanagement #contentmanager #contentstrategy #contentplanning #socialmediastrategy #instagrammarketing #socialmediatips #contentmarketing #womeninbusiness #onlinebusinessowner taken in Miami, Florida by @ecvirtualservices
5
22 days ago
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A client sends over a podcast episode and by the time it's done I already have a list of content ideas in my head. That's just how my brain works at this point. 🤣 And honestly I wouldn't have it any other way. If you're not sure what to do with your podcast episodes after they go live, start with my free How to Repurpose Long Form Content guide! #contentrepurposing #contentplanning #contenttips by @ecvirtualservices
1
23 days ago
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Posting just because you haven't posted in a while rarely gets results. Before you hit publish, think about: ➡️ What’s already working? ➡️ What’s the purpose of this post? ➡️ What does my audience need to hear today? When your content is aligned with your goals, your message is clearer, and you attract people who need your offer. Save this as your reminder the next time you feel like you "should" post. #contentrepurposing #contentmanagement #contentmanager #contentstrategy #contentplanning #socialmediastrategy #contentmarketing #instagramtips #socialmediatips #onlinebusinessowner #businesscoach taken in Miami, Florida by @ecvirtualservices
2
24 days ago
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