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Designing the purpose-led brands.
Graphic Designer from Sydney ☀️
Branding, Web Design, Copywriting.
✉️ [email protected]
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The kindest of words from @missta_babythermos / @bluu.spray to close out the week 🥹 I love my clients! by @edenkelshaw.studio
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4 days ago
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A home organising brand, but make it a little unexpected.

When Rosalie and I first worked on @thereset_method we wanted to move beyond the Hamptons styling, all-white interiors and familiar script fonts you often see in this space. Something lived-in, editorial and chic, but still familiar and a little nostalgic. A brand that felt at home beside the beautiful spaces she helps create.

Think hunter green, a soft coconut base and a custom Parisian-style abstract wallpaper pattern. I loved pulling all these little details together, with room for the business she’s growing into. And boy, is it going places.

So when Rosalie came back with a travel guide for parents travelling with young children, it was such a joy to work together again. These are a few of my favourite pages, designed to be both beautiful and practical, just like everything she creates.

After years of designing templates in the corporate world, I still have such a soft spot for spread and layout design. Give me a beautiful grid and a custom template, and I’m a very happy designer.

#EbookDesign #EditorialDesign #BrandIdentityDesign #PublicationDesign #SydneyGraphicDesigner by @edenkelshaw.studio
4
5 days ago
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It’s been a (very) sick week in my home but these messages from beautiful clients were coming across my screen, making me smile. 🙂 

What an honour it is to be trusted by brands making such significant impact in people’s lives. I love what I do 🥰🕺✍🏼 by @edenkelshaw.studio
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6 days ago
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Logo, custom font design & copywriting for @nourie.au - The Science of Easier Nutrition.

A completely custom font for a really cool (and still secret) brand that is launching soon! This is part one of what I’m sure will be many more in their brand reveal.

Clinical & friendly, modern & fresh. I loved everything about this this whole process - the brief, the founders, the creative process. So excited to show you a little window into my brain when designing logos 🙂

#Logodesign #branddesign #graphicdesign #adobe #sydneydesigner #graphicdesigner by @edenkelshaw.studio
8
10 days ago
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Turns out I don’t have to be the best painter in the room to be allowed to paint 🎨 Happy Monday, friends! Another full week in my studio with beautiful brands & their founders. ☀️

#graphicdesigner #branddesigner by @edenkelshaw.studio
9
22 days ago
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Every 👏 single 👏 time (and I wonder why my neck is always sore). 😅 

#graphicdesigner #branddesigner by @edenkelshaw.studio
1
24 days ago
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As a graphic designer, I’m so used to refining everything down to the pixel. Lately, I’ve been craving a way to be creative with my hands, not just on a screen (turns out I don’t even like using a brush so literally use my hands to paint 😅).

This was only my second attempt at painting, and my first time using oil pastels. I loved this mixed media! I’m trying to learn how to find beauty in making something intentionally imperfect, without obsessing over every tiny detail.

Ironically, the acrylic base layer was an absolute joke 😂 I ended up wiping most of it off, hoping I could salvage the canvas, and somehow the texture left behind from the mistake became one of my favourite parts.

Maybe there’s something in that haha. 🤍 by @edenkelshaw.studio
4
a month ago
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It’s been a MINUTE since we had a little morning meeting so let’s have a little catch up 🙂☕️🕺 by @edenkelshaw.studio
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a month ago
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“Post more of the process”. Okay 🫡🕺 by @edenkelshaw.studio
4
a month ago
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When you ask @theeverydayarchive_ for brand photos that feel warm & lived-in 😍👌🏻

I’m usually the one behind a campaign, not in front of the camera.. so this was very much out of my comfort zone! But with where my little studio is going this year, and with all the beautiful paths that have brought me to this point in starting my business.. it felt like time 🥂✨

📸 @theeverydayarchive_ 
💄🪮 @nikisimpsonhairandmakeup 
📍 @reelfolkstudio by @edenkelshaw.studio
14
2 months ago
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New brand reveal ✨

The beautiful world of @thereset_method . A multifaceted home organisation brand based in Melbourne.

TRM needed a visual home where services, products and education could seamlessly coexist. We stepped away from industry clichés and instead created a brand that feels editorial, timeless and deeply lived in, where clean, modern design is softened by nostalgic rhythms.

From brand strategy, logo design, taglines and messaging through to ebook design, every touchpoint was crafted to reflect the quiet beauty of creating a home that works for you. Go check out Rosalie & the beautiful work she’s doing over at @thereset_method “the life you make room for.” 🤍

#branddesign #logodesign #copywriting #graphicdesigner #homeorganisation #homeorganiser by @edenkelshaw.studio
8
3 months ago
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Client love 🤍🥹 amazing things coming for @thereset_method 🏠 by @edenkelshaw.studio
1
3 months ago
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