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Edison Research

@edisonresearch

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Edison Research at SSRS. Consumer and market researchers. Podcast Research since 2006 🎙️

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🎙️ Business is one of the most popular podcast genres in the U.S., reaching close to ten million Americans weekly.➡️ In our latest edition of Weekly Insights, we highlight the ten Business podcasts with the largest weekly U.S. audiences among consumers ages 13+, according to Edison Podcast Metrics.🔗 link in bio by @edisonresearch

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3 days ago

📢 Edison Research at SSRS Announces the Top 50 Podcasts in the U.S. for Q2 2026 from Edison Podcast Metrics 📊Highlights:➡️The Joe Rogan Experience, Crime Junkie, and The Daily remain in the top three spots➡️The Diary of a CEO with Steven Bartlett reaches a record high, breaking into the top 20 for the first time➡️The Rest is History, The Why Files, and The Bulwark enter the top 50 for the first time 🔎Learn more about the Q2 findings - link in bio by @edisonresearch

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8 days ago

AI Narration vs. Human Narration - A Live PodcastThu, Jul 23 • 1 PM EDTIn this episode, we delve into groundbreaking new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study, the largest ever of its kind, surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration.To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research at SSRS.RSVP now, and get reminders of the live show date - link in bio! by @edisonresearch

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8 days ago

➡️In the largest study of its kind, U.S. fiction audiobook listeners rated @spoken.press Multi-Cast™ AI narration higher than human narration.📢Join Spoken Founder & CEO Phil Marshall and Megan Lazovick, VP at Edison Research at SSRS, for a candid roundtable on the results. Ask us anything. We'll walk through the survey methodology, what we asked, and how respondents answered — plus what this means for backlist titles sitting untapped, and where things go from here. Register via link in bio. by @edisonresearch

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8 days ago

🚗 The presence of an in-car infotainment system doesn’t automatically mean that all in-car listening is digital—but it does mean a massive increase in the amount of time spent with digital sources. Read our latest edition of Weekly Insights to learn more ➡️ link in bio by @edisonresearch

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10 days ago

Today, @spoken.press, the AI Audiobook Company™, released a groundbreaking independent research study conducted by Edison Research at SSRS showing that Spoken’s multi-cast narration outperforms conventional human narration in engagement, favorability, and perceived quality. The study focused on character-driven fiction – the most prevalent category in today’s audiobook market – marking a pivotal moment for the use of AI in the publishing industry.Read more via link in bio. by @edisonresearch

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11 days ago

📊 YouTube has risen to the top as the most popular service used for podcast consumption in the UK, nearly two years after it edged out Spotify in the U.S for the first time.Our latest edition of Weekly Insights takes a closer look at the trend 🔗 link in bio by @edisonresearch

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17 days ago

📢The UK Podcast Consumer 2026 Webinar will be held next Thursday, July 16, at 2pm BST (London)/9am EDT (New York).📊Backed by an unmatched depth of original research, Gabriel Soto will deliver a comprehensive view of podcast consumption in the UK.🔍Among the findings, the study will showcase key behavioral trends, such as YouTube’s rise to the top as the UK’s go-to podcast service. It will reveal UK podcast audience attitudes towards AI in the medium, and highlight why advertisers should include podcasting in their marketing playbook. ➡️Register today via link in bio or at ssrs.com by @edisonresearch

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18 days ago

📈 Over the history of Share of Ear, we have documented many megatrends that show how audio consumption has changed. One of the most consistent trends has been the shift in time spent from “linear” forms of audio to on-demand platforms.Read our latest edition of Weekly Insights to learn more 🔗 link in bio by @edisonresearch

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24 days ago

⏱️How long should your podcast episodes be?We partnered with @ausha_en to look for some clues within the top shows in the UK.Read our latest edition of Weekly Insights to learn more ➡️ link in bio by @edisonresearch

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a month ago

📈 Total podcast consumption time has increased considerably over the past ten years. Our latest Weekly Insights explores just how dramatic the shift has been, using Share of Ear data from Edison Research at SSRS.Read more ➡️ link in bio by @edisonresearch

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a month ago

🎧 Each year, @audiobooks and Edison Research at @ssrs_research collaborate to better understand the U.S. 18+ population that has ever listened to an audiobook — approximately 157 million people.Read our latest Weekly Insight to explore the findings 🔗 link in bio by @edisonresearch

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a month ago