Instagram story viewer> @edmoundeldridge> Posts
Milk(@edmoundeldridge)'s profile avatar HD Profile

Milk

@edmoundeldridge

2.5K
followers
1325
following
Constantly building
Brainchild @pesosnairobi @pesosdaily @kaizenhomesmngmt
POSTS STORIES REELS
My alter ego Milk for @jagermeisterkenya Haüs of Kühl 2026 Another puzzle piece to the bigger picture 🧩 by @edmoundeldridge
Pe$os the blueprint has been the heaviest campaign I’ve poured myself into so far mentally, physically, emotionally and financially. More than 6months thinking & planning, 2 months shooting, 50+ people sets. We give thanks We didn’t have to do more than one campaign, but I believe that if an idea is entrusted to you, it’s your responsibility to bring it to life by any means necessary The goal was to push ourselves to the max creating a feeling and a moment in time for Nairobi that could never be replicated. We are not stopping until Pe$os Nairobi is mentioned next to Supreme, Nike & Apple who I grew up looking up to I want to thank everyone who was part of this run because without you, this vision wouldn’t have been brought to life. Big love @edmoundeldridge @philip_koth @photoman254 @quincysza @lemonstudio_ke @hakimluyima @magesticsoaringlion @h00dr0ckstar @jeremiahkariukii @yvngg_tamy @its.hessa__ @shades_by_miwani.ke @wanamuthama @mayaamolo @juma_derrick @peabosphotos @shishiwanj @directedbynatashaayoo @kibi.chii @critos_pro @kiplang.at @cesar_does_it @chan_mbayah @gloriaaa.ter @stuartgitau @stephaniekibet @t_mklra @paula.obonyo @kagima_james @made_.in_tokyo @eddygaccu @tg.blk @maufromnowhere @kigs.787 @eyezkitaka @o.jizzo @prod.po @thige.__ @yash_yajnik @http.diyavaya @ts_enaki @gigiwandera @hawi.rb @__sen__muya @unkle.ankh @man_likeraj @_kryysten @ti_anashx @_.ammyyyy @niawilmot @o.nyangoh @jos.wg._ @ochollla_ @malquise @andrew.hawi @1veedo @jst_blair @shikibutironically @_kavsssssss_ @liannanol @blanco_300tdi @oreyo.byron @kinyanjui____ @andre.servedit @zianverse @shujaa.ofc @whoisrafiki_ @selomotionforme @dj_jone_ke @muyoyo_ @michymartine @couldbewayo @j.eremiiahh @nig.wav @hiriba.e We hope to work with all the talented creatives in East Africa because we are too blessed and have too many stories to tell by @edmoundeldridge
Time & chance by @edmoundeldridge
Some things we call Culture today were not part of our foundation; it’s a generation that started them. This Redbull collaboration has been a crazy journey, from blacking out on the couch working on the designs with the team, trying out new ideas in production, back & forths with the tailors to doing the campaign on a very rainy day and leaving the set in the am. Love to the team & everyone who made this happen. It always takes a village. I’m on a mission to become a voice for my generation and the ones to come after. As it was in the beginning, is now and forever will be by @edmoundeldridge
First @pesos__nairobi 2026 campaign Directed by myself 💶 Photographer: @bm.airways Cinematographer & colorist: @the.fewture_ Talent: @karungii.m @vinmik3 @cianquinten Styling: @llupeh_ Location: @amani.riviera Love to my Tanzania family for making this project a success 🤲🏾. Boxers and bralettes now available at www.pesosworldwide.com 🏃🏾🏃🏾‍♀️ by @edmoundeldridge
We lost our Pe$os silver coated buckles first time we ordered them but a dreamer has to bring his vision to life. Got a dream to make Pe$os belts in 2023. I love a good belt & believe a fire belt can elevate an outfit 1000% so when I went belt thrifting and couldn’t find exactly what I wanted, I thought why not make one for myself & people like me? Fast forward, in 2025 the sketches and mock ups came to life. We tried making backles locally but it was very challenging and started to get expensive so we made them abroad & were excited to bring this vision to life but were met with unfortunate news that the shipment couldn’t be tracked & the Kenyan shipping company claimed they were not responsible. We followed up with the suppliers shipping company and they confirmed they delivered to our shipping company. After the back & forths we said fuck it and made what you see now. We took the L as a cost of learning and followed through with our Kenyan leather. Our talented Kenyan team handled the rest of the production and the dream is finally here. To every dreamer, don’t let an idea sent your way die because ideas run the world. Great inventions we depend on started as ideas & those who started them died but their ideas are what make life bearable today. When you see these belts, remember. Available at www.pesosworldwide.com on bio by @edmoundeldridge
No moodboards. No scripts. Just spirit. We flew to Tanzania with no agenda but to listen. We were invited into homes, the streets, meals and into moments that weren’t ours, but were generously shared with us. As a kid, I was always hungry to understand where I came from — the culture of my grandparents and the legacy of those who came before but their stories were scattered, untold, or unreachable. What you see isn’t a production. It’s memory. It’s culture in motion. It’s kids just being — laughing, running, living. And somewhere in all of it, a message to the future. This weekend, on the 5th of July, we bring parts of us from Nbo to Dar for an experience. See you 🫵🏾 Director: @edmoundeldridge Art director: @philip_koth @bm.airways Cinematographer: @the.fewture_ Assistant: @mjusi_tz Muse: @llupeh_ @bm.airways @masanja.ibra @mzungu.3 @_brian.rvg Editing & Color grading: @kelvincarris Photography: @jaybreyys by @edmoundeldridge
Pesos Nairobi Drop 1 Campaign Shots 2025 Director: @edmoundeldridge Cinematographer : @kelvincarris Assistant: @photoman254 Art Director: @philip_koth Talent: @guruuszn @saira_sikandar @nabwire @king_10simba by @edmoundeldridge
In the line of duty for @pesos__nairobi WEBSITE LIVE NOW 🕸️👨🏾‍💻👩🏾‍💻 LIMITED PIECES AVAILABLE Love & blessings to the great team for bringing my vision to life. @kelvincarris @photoman254 @philip_koth @guruuszn @ryan_simba10 @saira_sikandar @nabwire @tranceeffects NAIROBI 2025 🌍 by @edmoundeldridge
Puzzles 🧩 to the bigger picture. It’s been a busy couple of weeks I couldn’t even pause & deep what we did until today. God is truly the greatest. My high school self would have loved to see it. It wasn’t easy but it was never meant to be easy and that’s how we love it. Summer in Dar was a shutdown but today is a new day. What next? by @edmoundeldridge
It takes a village For a long time Africa has been divided by lines on the map, passports, tribes and language but creative culture is connecting us and helping us remember. I am now identifying as an African artist first then a Kenyan from Nairobi. When the time is right, the globe will understand why we are the greatest & most influential continent. by @edmoundeldridge
2026 by @edmoundeldridge

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up