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eithio skin

@eithioskin

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Before launching Eithio, I’ve spent the last 8 years as a beauty and skincare creative, strategists, and content creator. I have been fortunate to receive and tested hundreds of products a year but I also understand just how much waste and overconsumption there is in the industry. I truly thought about if the world needed another beauty brand/product. After years of searching for a solution for my vulerable skin, I began formulating Calm Rush in 2023. Three years and 30+ formula iterations later, I launched the brand. What I didn’t know was just how much my product was something so many others were praying for too. Since launching, so many of our customers have shared how Calm Rush has helped soothe their skin… people with eczema, psoriasis, shaving irritation, acne, sunburns…all reaching for a product i made from my own problem 🥹 So excited to continue sharing the calm as we grow, and truly appreciate each and every person who has support Eithio since launching 💚 #sensitiveskin #skinpicking #founder taken in New York, New York by @eithioskin
10
21 hours ago
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a peak inside our mother’s day event hosted at @stacktmarket 💚 30 incredible women came together for a masking & makeup masterclass. we chatted all things collective care, community, and of course all the beauty tips and tricks. mother’s day is about celebrating anyone who has provided care — it’s a day that can carry a lot of emotion and our goal with this event was to create an fun and inclusive space for moms, caregivers, anyone struggling to become a mom, have lost their mom, or even have a complex relationship with their mom 🫂 #skincaremasterclass #facemask #torontoevents #torontolife #indiebeauty by @eithioskin
11
2 months ago
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Tomorrow’s the day ☀️ The countdown is on to The Sunrise Social Wellness Festival — a full day of movement, recovery, connection, and collective care. Eithio Skin will be activating at the event with: ✧ Calm Rush skin recovery masking booth ✧ Two Flow & Glow guided breathwork + face masking sessions at 10:45 AM + 1:45 PM If you haven’t grabbed your ticket yet, now’s the time 👀 Limited spots remain. 📍STACKT Market 🗓️ May 24 | 8AM–4PM #collectivecare #skincare #stayunbounded #eithioskin by @eithioskin
6
2 months ago
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this one is for the girlies who are impatient when your skin is MAD 💚 #sensitiveskin #skincare #asmr +🐣 of a new product 🙊🤫 by @eithioskin
12
2 months ago
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hosted our first skincare masterclass yesterday and it was such a pinch me moment 🥹 it only felt right to make it a Mother’s Day collective care event, because my mom has been such a huge part of building Eithio from the very beginning. from ikea runs and event prep, to packing orders and answering every stressed founder phone call 💚 when i was first testing early lab samples of Calm Rush, the moments i did the mask with my mom made me realize something: self care can feel good, but shared care feels even better 🤝💚 thanks to everyone who came out for this special event #skincaremasterclass #makeuptutorial #founder #sensitiveskin by @eithioskin
22
2 months ago
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a rush of calm. named after the feeling. made for the moments you need it most. i actually thought of the name while doing an ice bath. i was in awe of the calm i could feel among so much chaos. i loved the idea of a rush of calm. an instant calm. and also the polarity of rush and calm as almost… opposites. and how we can hold both, together 💚 #mindfulnes #icebath #skincarelaunch #founder by @eithioskin
2
3 months ago
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calm rush, but make it yours 🥹 there’s something so special about seeing our cutie green tubes in your spaces! its truly an honor to see us inside routines you’ve built, part of your everyday life, and alongside the products of other brands we also love and admire. as a new brand, we don’t have the resouces for on going fancy photoshoots, so this content truly so meaningful for our brand & growth 😭 please keep tagging us, we’re watching & loving every share, selfie, or shelfie xx 💚 with love & calm, jess xx by @eithioskin
5
3 months ago
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when I first started my Shopify, I spent months trying to find the right agency. I needed someone who could nail the design… actually get my brand, not just throw a template at it. and I needed devs who could hard-code the customizations that Shopify themes won’t let you do out of the box. finding both in one team was almost impossible. when I finally did, they were still limited in what they could actually build. I spent thousands of dollars and ended up with an okay website. now I do it all myself with Claude Design and Claude Code. start in Claude Design, move to Claude Code, and you can build literally anything you want for your store. it looks harder than it is. promise. here’s the prompt I start with 👇 “You are a senior e-commerce brand designer. I’m sharing a screenshot of my [product] store’s [page name]. My brand feels [3 adjectives], and my customer is [who they are in a sentence]. I want to redesign this page to build more trust, clean up the hierarchy, feel modern without losing the soul of the brand, and convert better on mobile. Give me 5 different directions with a quick note on what each one is going for. Once I pick one, write the code for it which I can directly paste into Claude Code to execute.” fill in the brackets with your own brand and you’re set. works on a homepage, about page, product page — anywhere you’d normally hand off to a designer. save this for when you need it 🔖 or share it with your founder friend who’s still overpaying an agency. #shopify #ecommerce #claude #claudedesign #aitools by @eithioskin
11
3 months ago
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entrepreneurship is not for the weak if you want a cool title, lots of money, a certain lifestyle, or clout…don’t start a business. it’s a lot of lonely moments, humbling face plants, and you will be pushed beyond your limits. you will be forced to ask for (and be open to receiving) support in a way that makes you feel uncomfortable. you will need to learn to look past a mountain of reasons you should quit. the only way this works is if you’re building from a place of authentic purpose. i feel so lucky that i can use beauty as a means to connect and empower others 💚 #entrepreneur #entrepreneurship #indiebeauty #skincarefounder by @eithioskin
13
3 months ago
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just sisterly things 🧖‍♀️🧖‍♀️ tag your sister in the comments and we will pick a winner to gift some product to 💚 #collectivecare #skincaremadetoshare #sensitiveskin #sisters by @eithioskin
14
3 months ago
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ecomm founders are you guys using ai for product photography? whipped these up in 30 seconds. not bad — but not perfect that’s for sure. only a couple months ago, the logo & typography would have been incorrect but with a short prompt and one click, ai made these (pretty cool) images! now i just need to work on my patience when promoting to edit these to final versions 🙈 #productphotography #founder #aiphotography #gemini #googlegemini by @eithioskin
4
4 months ago
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skincare made to share an evening of saunas, ice baths, and slowing down together 💚 taken in NRG haus by @eithioskin
11
4 months ago
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