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Ellie King | Brand & Packaging Designer(@ek_creative_)'s profile avatar HD Profile

Ellie King | Brand & Packaging Designer

@ek_creative_

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💡 Crafting Visual Stories
🎨 Branding • Visual Identity • Packaging
👇🏻 Let’s Work Together!
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EK Creative has a new home! 🏡✨ AND you can now book my design services through the new site 👀👀👀 I started EK Creative and this account over 6 years ago, as a place to share my food styling and photography work. Little did I realise it would lead me into a completely new career path - going back into education, gaining a First Class degree in Graphic Communication Design AND landing a job in the food industry as a Lead Creative Designer 🥹 It’s been a pretty wild and incredible journey! I’ve never felt more ready to work with ambitious businesses looking to grow, evolve and connect with their audience through strategic brand design. Got a creative idea you need bringing to life? I can help! Head to the link in bio to find out more ☺️ #design #branddesign #brandstrategy #packagingdesign #designer by @ek_creative_
4
23 days ago
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It’s here! I’ve been working on my new website for what feels like an eternity 🤣 The perfectionist in me will never feel like it’s ‘done’ (I swear you could just keep tweaking websites forever?) but it’s finally live and I couldn’t be happier about it! This might not seem like a big deal for most people, but for me it’s the first time I’ve officially marketed my brand design services. Up until now, I’ve generated client leads through Instagram (alongside my 9-5), but I knew it was time to give EK Creative a new home. A platform which aims to celebrate who I am as a designer today and allows me to grow my little creative space into new areas. And hopefully along the way, continue to fuel my love for helping businesses bring their ideas to life ☺️ Stay tuned for more info coming this week! #reveal #artreveals #branddesigner #branddesign #packagingdesigner taken in Northampton, Northamptonshire by @ek_creative_
29
a month ago
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Yes this was in fact filmed on two different days… Working in FMCG is having days where you feel so happy with these achievements, and also having days where you question your sanity 🤣 (anyone relate?!). But I hope finding my designs in the wild will never get old 🩷 @whitworthsuk @tesco #designer #packagingdesign #foodbrand #branddesigner #designinspiration taken in Northampton, Northamptonshire by @ek_creative_
29
7 months ago
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5 reasons why we could be a match made in (brand design) heaven 👀 1: You’ve outgrown doing it yourself… Your DIY branding got you started, but it no longer reflects the business you’re building. 2: You’re ready to go all in… You believe in your business 110% and you’re ready to invest in taking it to the next level. 3: You’re building something people care about… You’re creating a brand within food, health or wellness and want it to make an impact. 4: You want more than something pretty… You want a visual identity that’s strategic, distinctive and designed to attract the right people. 5: You’re ready to grow! You want a brand that can evolve with your business and give you the confidence to take up more space. And if you’re nodding along to all 5, I think we might just be a great match 🤩 I only work with a select number of businesses at a time, so if you think we could be a match, don’t miss out. ✨ Drop me a DM or head to the link in my bio to say hello! #branddesign #brandidentitydesign #branddesigner #designer #logodesign by @ek_creative_
0
2 days ago
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Whenever I create a new visual identity for a client, I’ll always share the logo in action. It’a one of the best ways to visualise how a logo can work across a variety of real-world touchpoints. There is SO much more to a brand than just a logo. And even then, one logo is rarely enough to future-proof an identity and make sure it can show up confidently across different formats, sizes and applications. A strong visual identity needs flexibility. Here’s a little snapshot of some of the logos I’ve created in action 👀 I’d love to know how many logo variations do you typically create when designing a full visual identity? Let me know in the comments 👇🏻☺️ #branddesign #branddesigner #logodesign #designer #creative taken in Northampton, Northamptonshire by @ek_creative_
7
10 days ago
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I redesigned an AI poster! Watch until the end to see how I approached the design and let me know in the comments who’s you think is better - the robot or the human designer 👀🤖 #designreel #branddesigner #ai #posterdesign #designuk Brand Design | Brand Designer | AI VS Designer | Design Reels | AI | Logo Design | Logo Designer | Brand Identity | Visual Identity taken in Northampton, Northamptonshire by @ek_creative_
13
9 days ago
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Sure, AI can save you time in the short term, but it might be causing bigger problems for your brand and business in the long run 🥴 If you’re a business owner and you’ve found yourself reaching for AI to ‘help’ with social media, flyers or even packaging design (you’re definitely not alone!), then it’s time to reassess how well this is serving the way your brand shows up in the wild. That’s where I can help 👋🏼 (Don’t come at me for the wires under my desk 🫣😂) #branddesign #branddesigner #ai #branding #smallbusiness taken in Northampton, Northamptonshire by @ek_creative_
1
17 days ago
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Another moment for Happy Helpers 💚🩷 Many service based platforms feel overly corporate, transactional or difficult to navigate, creating a disconnect between users and the people they are inviting into their homes. Happy Helpers needed to challenge this by creating a brand experience that felt approachable, trustworthy and genuinely community-led. The identity combines playful illustrations, sophisticated but friendly typography and an uplifting colour palette to create a brand that feels approachable, memorable and easy to engage with. I’d love to know what you think! Let me know in the comments ☺️👇🏻 Deliverables: Brand Identity Brand Guidelines Web Design Social Media Design & Templates Client: @happyhelpersnextthesea @thehappyhuts Photography: beautifully captured by @becksey #branddesign #projectreveal #designuk #branding #branddesigner by @ek_creative_
4
19 days ago
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Without a distinctive and considered visual direction, a brand may struggle to connect with the intended audience. Here’s a little exploration into how 5 brands from the same category have chosen to show up differently through their unique visual identity. Which brand would you add to your basket? Comment below 👀👇🏻 (Imagery sourced from the respective brands and used for visual research/reference) #branddesign #design #branddesigner #artdirection #visualidentity by @ek_creative_
4
21 days ago
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I’m off up to the lakes this weekend - the place where the idea for this passion project came about! It can take a lot of dedication to complete projects outside of client work. When you know a client is waiting for the work to be finalised in order to move on with their business, it’s definitely good motivation to keep going! With passion projects, you have to keep the momentum going yourself. But I love it. I love the fact I can create with full freedom, without the fear of amends or revisions (other than from myself 😂). And most of all, I get to choose the kinda projects that I hope to attract. Just like Wild Grove. I’m opening up a small number of brand design slots in the last few months of the year! Watch this space 🤍☺️ #branddesigner #cpg #branddesign #passionprojects #designuk taken in Keswick, Lake District by @ek_creative_
7
2 months ago
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I’ve loved seeing this trend pop up on my feed! Do you resonate with any of them? Designer • Brand Designer • Brand Design • Packaging Designer #designer #brandesigner #kindachic #trends by @ek_creative_
9
2 months ago
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So, WTH goes into the brand strategy stage!? 👀 I love this phase of a project. Before I even start thinking about colours, typography or logos, there’s a lot of thinking that happens behind the scenes. My approach to brand strategy focuses on getting to know the business and the people behind it. I dive deep into the background of the business, understanding where it’s come from, where it wants to go, who it’s speaking to and what makes it different. I break the process down into four key steps: • The Business: Its story, goals, offering and ambitions • Research & Insights: The market, competitors, audience and opportunities • Creative Direction: Exploring different strategic routes for how the brand could show up visually • A Clear Summary: Bringing everything together into a strategic foundation for the creative work Not every project is the same, so I tailor this phase and the research approach depending on the project requirements. But this provides a solid framework to make sure every project starts with strong foundations. ✨ Brand Strategy • Brand Design • Design • Designer • Design Process taken in Northampton, Northamptonshire by @ek_creative_
1
2 months ago
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