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SAUNA • PLUNGE • SOUND
the sacred art of self care
late summer 2026 | join the ritual ↓
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Sunday evening view from our front door. Hello neighbor, @hotelcongress 👋🏽 

Thank you to all of the friends and friends of friends who experienced the first soft open sessions this past weekend. It was so heart warming to hear the space filled with your voices, shower rain, tea pouring, music flowing… we learned so much. 

Opening calendar will be shared with members only later this week! taken in Downtown Tucson by @el__ritual
1
4 days ago
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So ready to slow down, tune in and feel goooooood. taken in Tucson, Arizona by @el__ritual
35
7 days ago
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Dorothy, we’re not in corporate anymore!  Cue the ruby slippers! One week in founder life must be like 3 months in corporate life. I wouldn’t have it any other way!

I’m also learning what anxiety feels like… 

We’re so close! 

 🗓️ If you’re interested in a Free soft opening session, DM me for a sign up link. Spots are limited 
💰 Final call for founding memberships! Save major $ because prices go up when we grand open.  Did you know you can use HSA/FSA funds to cover your membership? Link in bio for all the details. by @el__ritual
28
11 days ago
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Started my morning with the @el__ritual x @sessionyoga contrast wellness pop up. ~naturally~ hot yoga led by @kaitlyn.kat followed by ~cool~ plunging in the @el__ritual cold plunges. This woman-led social wellness studio will be opening its doors in @downtowntucson this fall! Go check it out! Thanks for the hydration @drinksauero and @cafedelitucson #wellness #socialwellness #downtowntucson taken in Tucson, Arizona by @el__ritual
4
a month ago
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JOIN US SATURDAY 9/12 
NATURALLY HOT YOGA & COOL PLUNGE

Spend Saturday morning practicing yoga outside and heating up the natural way: on the patio under the Sonoran sun. Take a dip in the @el__ritual cool plunges to complete your natural contrast circuit. 🌀 

(SERIOUSLY) THE PERFECT MORNING: 
• Hot vinyasa led by @sessionyoga @kaitlyn.kat ❤️‍🔥
• Cool plunges by @el__ritual under the mesquite trees 
• @drinksauero bevs to remineralize 
• @cafedelitucson making matcha and coffee 🍵 

SATURDAY 9/12. 9-11AM. 
410 N. Toole Ave. Back patio of the future El Ritual studio. Space is limited, so…

Reserve your spot → elritual.com/reserve taken in Downtown Tucson by @el__ritual
7
2 months ago
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Social wellness, in practice, is what happens when you stop doing the work of regulating your nervous system alone. 

At El Ritual, that means sauna, cold plunge, sound, breath, and rest happen in small groups, shared vibes, shared heat, shared recovery. Maybe you even share some conversation… :)

Science we are obsessed with: The nervous system calms faster next to other people doing the same thing. This works especially well for those who struggle to slow down. 

We are a community-based practice, and we can’t wait to have you here. 

Studio opening late September 2026. ❤️‍🔥
Visit our link in bio for more info and membership options. by @el__ritual
13
2 months ago
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Soooooooooooooo much more to share, but here’s a peek of what things look like about 2 months from open. Go on , have a peek. It’s good for your nervous system. 

Tucson: We’re pushing hard on this build so we can all RELAX soon. ❤️‍🔥

Founding members: 1) WE LOVE YOU!! THANK YOU FOR BELIEVING IN THIS WILD IDEA! 2) Look out for an email this week for updates on opening date and an invite to tour the space as we complete the final phases. ❤️‍🔥

It’s not too late to become a founding member. If you’re interested, drop a comment and we’ll DM you details. 

This month’s progress: 

• Recorded mini sound bath meditations for our SOUND RITUAL with @sunandmoonsound at @saintceciliastudios 

• Tested the sound quality on our iPod minis (it’s great)

• Painted the whole studio with natural mineral paint from @originatenaturalbuilding (absolute game changer for the feeling of a space) 

• Changed the exposed ceiling from black to our signature burgundy (thank you Alexis 😉)

• Dialed in lighting fixtures, including the largest chainmail pendant you’ll ever see courtesy of @studioages x @etsy 

• Tons of unsexy but very productive things like: laid miles of electrical wiring, poured concrete outside for plunge tub filters (so you won’t hear any electric hum inside), SO. MUCH. DRYWALL, plumbed bathrooms and sinks and laundry and showers

• Sourced amazing natural fiber undies and bodysuits for the boutique so we can sauna microplastic-free ❤️‍🔥

• Wasted too much time worrying about how best to document the process on social media, not enough time actually posting (relatable at least?) taken in Downtown Tucson by @el__ritual
8
2 months ago
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ASAP: as slow as possible. As soft, as soulful, as sustainable, as sincere, as steady as possible.

Every wall, every curve, every inch of negative space was considered brought to life with care. We are working with @studioages as our design partner and leaning into a neuroaesthetic philosophy: the idea that a room can regulate a nervous system before a single Ritual begins. Nature, negative space, and material choices that destimulate you from the wild, wild world. Sonoran desert nods throughout, in texture, fragrance, and sound.

Early photos of our space by @nashodelrey , who somehow makes earth and steel beams look like a moment.

Thank you to all of our Founding Members who have joined so far. We are half way sold out of our Founding 50 spots. ❤️‍🔥

Soft opening late August. 
Grand opening September.

See you ASAP.

#downtowntucson #tucsonwellness #tucson #desertdesign by @el__ritual
12
3 months ago
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Her Ritual: Erin Cox @erin_._cox 

This feature is first in a series of interviews with women we admire, giving a window into their everyday rituals. (Lifestyle voyeurs, delight!)

🍊 the orange trees in her front yard are so fragrant, certain times of year, they perfume her whole block in barrio viejo. 

👯‍♀️ she’s one of those women who introduces you to other women, and before you know it they’re your friends too.

🌵 she has an encyclopedic knowledge of tucson. a city she’s proud to call home, and one she’s helped shape.

🪡 i know her best as a tailor and fashion designer. her studio is full of fabric and art and treasures collected over the years. everything she touches becomes something else: fabric, food, a home, a handmade birthday card. all of it art in her hands.

🦀 she’s a double cancer, which means she can go deep with you in minutes. one conversation in and you’d swear you’ve known her for years. wisdom and whimsy in the same breath. she laughs easily. she knows her boundaries. she pays attention like it’s a practice. 

🌊 this is a woman who lives into rituals not as rigid routines, but as a way of moving through a day to feel her best mentally, physically and creatively. we could all learn something from how erin does it. 

🔗 full interview on the site. link in bio.

someone you want to share #HerRitual ? Drop us a comment on DM! taken in Tucson, Arizona by @el__ritual
37
3 months ago
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Here’s to a version of America that blooms when we choose each other over ourselves.

Help a neighbor. Think of others. Hold your children close, and the children of others in your heart. Be mindful of the earth and our impact on it.

Here’s to an America that is kind, creative, resilient, generous, and brave.

Artist: David Carter Brown taken in Tucson, Arizona by @el__ritual
3
3 months ago
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Your new favorite ritual awaits. 

Founding memberships drop on the summer solstice - this Sunday 6.21. (can’t believe I get to type that!) 

Our website will also be refreshed with more information on our Signature Ritual, studio amenities and more. ❤️‍🔥

If you have questions already, drop them below so we can be sure to include them in our FAQ. taken in Tucson, Arizona by @el__ritual
23
4 months ago
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In a world full of “go” and “do”, invest in the power of being. 

This is the lowest price El Ritual will ever offer, and it’s locked in for life. Four visits a month, access to all our modalities, your private sanctuary.

No optimization. No tracking. Just a space to make you feel... more alive.

We built this for the women who show up for themselves. Be one of them.

Link in bio.

410 N Toole Ave. Tucson, AZ 85701 taken in Downtown Tucson by @el__ritual
27
4 months ago
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