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Emamaco Official

@emamaco_maternity

1989

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Home of mum-activewear. maternity + post partum + mum-life.
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Great deals & great local mum products are now available at the emamaco mum hub @ feed.emamaco.com.au#shoplocal #emamaco #mumhub #maternity #pregnant by @emamaco_maternity

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23 days ago

I swear, some days the hardest part of being a mum is just getting off the couch. Especially when it's cold outside and the baby decides nap time is actually playtime. And then you remember you have to do things, like exist in public. Or at least, the next room. So you attempt to look somewhat presentable without actually having to put in effort. This is the peak of postpartum fashion, folks. Function over form. Warmth over everything. Pockets for the rogue dummies and snacks. Being comfortable enough to not feel like a sweaty, milk-stained mess is the real win. Don't pretend you haven't been there. The mum bun, the comfy pants, the general air of 'I've slept maybe two hours total'. This is the uniform. And honestly, it's fine. It has to be. Tell me, what's your go-to outfit when you've given up? by @emamaco_maternity

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2 hours ago

I’ve always said my brain checks out around 3 PM, so Mondays are a serious struggle. My only hope? Coffee. If you’re navigating the newborn fog and need your caffeine fix without the jitters, this Bumpbean is a lifesaver. Honestly, it’s been my secret weapon. Send this to your tired mama friend who needs a pick-me-up. by @emamaco_maternity

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6 hours ago

Okay, confession time: sometimes I feel like a total fraud. You see this perfect sunset beach walk, baby all snuggly, and you'd think I've got it all figured out. LOL, SURPRISE. Most days it's cereal for dinner and praying the baby doesn't projectile vomit on my last clean-ish shirt. But in those moments, like this one, when the sun is doing its thing and I’ve managed to get out of the house and, like, dressed, it feels pretty damn good. It’s a reminder that even in the chaos, there are these pockets of beauty and calm. This outfit is one of those things that makes me feel put together, even when I’m pretty sure I smell like sour milk and desperation. It's amazing how a simple thing can make such a difference. So yeah, send this to your mama friend who needs to hear that she’s not alone in the messy middle, because we’re all just trying our best here, right? by @emamaco_maternity

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a day ago

Apparently we're meant to be 'glowing' postpartum. Mine's more of a 'just survived a wrestling match with a tiny human and a beach bag' vibe. Still, the sunset's doing its bit. What's your go-to postpartum aesthetic?#Emamaco #PostpartumLife #MumLife #SunsetVibes #RealMum by @emamaco_maternity

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a day ago

Alright, let's talk about the elephant in the room, or rather, the baby about to make its grand entrance. This whole 'labour is the only blind date where you meet the love of your life' thing? It's a bit much, isn't it? I mean, sure, the end result might be cuddles and questionable parenting decisions, but let's not gloss over the actual event. It's more like a really intense, all-night performance review with your body, where the judges are unseen and the feedback is… significant. We all put on a brave face, tell ourselves it’ll be worth it, and maybe it is. But can we just acknowledge the sheer lunacy of voluntarily signing up for something that sounds like it was invented by a sleep-deprived sadist? It’s the ultimate leap of faith, really. You’re walking into the unknown, armed with nothing but pain relief options and a vague Instagram quote. Tell me, what’s your most 'yeah nah' labour story? by @emamaco_maternity

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2 days ago

Remember when you thought you had it all figured out? Yeah, me neither.This is for all the parents out there doing the damn thing, trying to keep it all together while little tornadoes run circles around you. Sometimes you win, sometimes you just survive. Tonight, we had a winner for $1000, announced by a six-year-old expert in chaos. She did great, considering. This is the last of our weekly winners for cash. We've got something pretty rare coming up next for a giveaway, so keep those eyes peeled.Who else is just trying to make it to bedtime? Tell me your biggest win today, even if it was just getting dressed. by @emamaco_maternity

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2 days ago

Confession: the school-run-to-work strut is my real self-care.This is the five-minute window where I pretend I slept, my coffee isn’t cold, and my leggings are basically a personality. The inbox chaos is waiting, the laundry is judging, but for this tiny little walk? I am that woman. And yes, the mum tum is tucked in and coming with.Tell me your delusional confidence moment of the day.#emamaco #mumlife #mumstyle #activewear #workoutwear #leggings #mumbod #postpartumbody #everydaystyle #australianmums #mumsofinstagram by @emamaco_maternity

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2 days ago

Okay, confession time: I thought postpartum body changes were going to be this mythical, graceful thing where you just bounce back. LOL. The reality is... well, it's messy. And that's okay. This whole 'mum tum' thing? It's a badge of honor, but also, sometimes I just want to feel a little bit more like myself. Which is why these leggings have become my absolute lifeline. They don't magically make everything disappear, but they give me that little bit of support and confidence I need to get through the day, chasing little ones and trying not to spill my coffee. Because honestly, who has time for complicated outfits when you're surviving on three hours of sleep and a dream?Share this with a fellow mama who needs a reminder that you're doing great, even when you don't feel like it. by @emamaco_maternity

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3 days ago

If you’ve ever hidden in the kitchen to finish a coffee while the kids scream at a cartoon, this one’s for you. Some days I’m acrobat-in-a-stadium, some days I’m leggings, mum bun, toys on the floor and a microwave timer. Both count. Both are real. Both deserve to feel held together, not falling apart. Tell me: what does your real-life “I showed up anyway” outfit look like today? by @emamaco_maternity

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3 days ago

“Raise your hand if your dog has witnessed more 3am feeds than any human.”This is my favourite kind of chaos: milk stains, pet hair, stockings still up in June, and a tiny human who thinks I’m a snack bar. Postpartum is weird and beautiful and exhausting, often all at once.Send this to the friend nursing with one hand while patting the dog with the other.#postpartummum #newmums #fourthtrimester #breastfeedingjourney #mumlife #dogmumlife #aussiemums #emamaco by @emamaco_maternity

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4 days ago

'Plot twist: the hottest thing in my wardrobe isn't a party dress, it's my nursing crop.'Look at this queen absolutely thriving in her mum-uniform. If you told me pre-baby that my idea of getting dressed up would be boobs-accessible activewear in my living room, I would’ve laughed, then ordered another cocktail.But honestly? In those first months when you’re leaking, half-asleep, and wondering when you last washed your hair, an outfit that makes you feel even 3% more put-together is elite-level magic.I live for pieces that let you feed, chase the baby, answer the door to a delivery, and still look like you kind of have your life together… even if the only thing you’ve eaten today is the crusts.Save this reel for the days you’re crying in the wardrobe, trying to find something that fits your body, your boobs, and your new chaos. Postpartum you deserves comfort and a little bit of main-character energy.#postpartummum #fourthtrimester #newmumlife #breastfeedingfriendly #nursingwear #mumuniform #postpartumstyle #mumlifeaustralia #aussiemum #emamaco by @emamaco_maternity

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4 days ago