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CCO @skinformulas Certified B Corp™️
Brand Builder | Skin & Beauty | Mum
Sharing real life behind the scenes
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Proud to be highly commended in Women in eCommerce Award tonight @ecomm.live named amongst the women I admire the most in our industry and beyond. Thank you to all the judges for this recognition. Thank you to everyone who supports me @skinformulas especially @geraldineskinformulas for trusting me with our strategy. taken in Mansion House, Dublin by @emma_skinformulas
78
a month ago
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Ah June….you were good to me. Surrounded by my love, my boys, my best friend, great people, my animals, and stunning places…and the odd glass of bubbles balanced out by some green juice!!!!! 

I’m slowly stepping back into my own life with both feet. A little nod to the amazing @escapewellness.ie thank you for helping me reclaim myself. by @emma_skinformulas
20
4 months ago
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A year ago I just couldn’t have imagined this joy and peace would come into my life. 

A year can change everything.

This time last year, I was surviving and literally being held together! 

Today, I’m beaming with joy. What a gig @marcusmumford @mumfordandsons 

Healing isn’t just about moving on from pain.
It’s about learning how to fully live again.

Here’s to days and nights like these. 🤍 #mumfordandsons #gigs #healing #summer2026 #love taken in Marley Park Dublin by @emma_skinformulas
25
3 months ago
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Start with your main concern and treat that first.

Emma broke this down at one of our recent in-store skin sessions: why a simple routine works better than a full shelf. You don’t need every product to see results, you just need the right ones.

Our skin sessions are your chance to ask the questions you actually want answered about skincare, ingredients and skin concerns.

Join Emma and Evelyn at our next in-store skin session on Tuesday 20th October. Enjoy exclusive in-store offers, receive a Skin Formulas goody bag on the evening and be part of a collaborative discussion on skincare, hormones & breakouts.

Spaces are limited. Book yours via the link in bio taken in Skin Formulas by @emma_skinformulas
7
3 days ago
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Every Thelma needs a Louise! ♥️ A wonderful trip to Barcelona 🇪🇸 with @geraldineskinformulas 

We almost didn’t get there but we made it in the end…rest, reading, sunshine, chats, and great laughs were had! by @emma_skinformulas
5
6 days ago
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I made her do it 😅😅 taken in Barcelona, Spain by @emma_skinformulas
30
9 days ago
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Yesterday was a reminder of what can happen when purpose-led businesses come together.

Alongside B Lab Ireland, we welcomed founders and leaders from across the B Corp community to @shanballyhouse for a day of meaningful conversation, fresh thinking and collaboration, exchanging ideas, exploring opportunities and finding solutions.

Our Founder @geraldineskinformulas shared the story beyond Skin Formulas, the values at our core, the people and communities we impact, and why how we grow matters just as much as how much we grow.

An inspiring room, open conversations and a collective ambition to use business as a force for good. More of this. 🤍 by @emma_skinformulas
13
11 days ago
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Our next In-Store Skin session takes place on Tuesday October 20th and will be led by Emma and Evelyn.

Join us for an expert-led session designed to simplify skincare, decode ingredients and understand the real impact of hormones on your skin…from breakouts to menopause.

You’ll receive a Skin Formulas goodie bag and exclusive offers on the evening.

Secure your space via the link in bio 🔗 taken in Skin Formulas by @emma_skinformulas
3
11 days ago
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20% off our curated Power Duos for the next 48hrs! 
And when you purchase, you will receive a FREE mini Oil & Milk Cleanser! taken in Skin Formulas by @emma_skinformulas
0
20 days ago
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Last week I had the pleasure of joining the Ireland Fashion Week Brand Bootcamp, sharing the room with an incredible group of founders, creatives and industry experts.

I loved the opportunity to bring some of my experience from Skin Formulas to the conversation, talking brand building, commercial growth and the realities of growing a business while staying true to what we stand for.

There’s something really valuable about getting people from different industries around the same table and sharing what we’ve learned along the way.

Thank you @irelandfashionweek and Siobhan Whelan for inviting me to be part of it, and to my fellow speakers and panellists Aimee Hazeldine, Chupi Sweetman, Lucy Purcell of Club Tia, Aoife McNamara, Guilherme Resende, Daragh O’Neill and The Slow Concept.

And a special mention to @guirtds for capturing the day 📸 

Excited to see Ireland Fashion Week come to life. 🇮🇪 by @emma_skinformulas
28
22 days ago
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Come spend the day with me! 🏃‍♀️

Early morning 🌅 
School run 
Drive to Dublin 
Speak on the panel @irelandfashionweek about @skinformulas Bcorp and Sustainability journey @bcorporation @aoifemcnamarax @chupisweetman @clubtia @ash.mcdonnell 
Then over to get ready for @ecomm.live awards at the Mansion House ♥️ 🥂 
Icing on the cake…taking home an award in the Women in ecomm category! by @emma_skinformulas
14
a month ago
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Meetings at @wildedublin @westburydublin with the amazing @annmariebradyskin 

Women supporting women, and how blessed are we to be doing great work, and doing it all with kindness and the best attitude. I love talking about the business of skin and skin of course, so meetings like these make you feel like time has stood still.  Solutions, plans, ideas, collaboration, laughter and a glass of bubbles!!!!!! Perfect day! 🩷 💗 taken in The Westbury by @emma_skinformulas
4
a month ago
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