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EMMA NAYLOR

@emmanaylorweston

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For coaches & experts ready to make more without selling more time
1:1 → ONE core offer
Free training Oct 22 | Build your lead-generating entry asset👇🏼

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From £25,000 a year in my first corporate job in London to building TWO multi six figure businesses and living in Miami 😭

I didn’t do it the “right” way, I didn’t do it in a straight line and I definitely didn’t do it first time 🫠

👉🏼 In 2015 I was in London, cold calling, grinding, earning £25k a year and telling myself this was what success looked like.

👉🏼 In 2019 I finally took the leap and started my own business. And it didn’t work. I ended up back in corporate 6 months later.

👉🏼 In 2021 I was running a sales team of 40 people in London, and I thought this was my “I made it” moment.

There were moments I genuinely thought that was it, that this was as far as it went for me. But I kept going, and that “failure” taught me more about what I actually wanted to build than anything that came before it.

Since then I’ve launched and grown two multi six figure businesses, and if this journey has taught me anything, it’s that it doesn’t have to work the first time for it to work eventually.

👉🏼 In 2026, I started building my 3rd business, and this time we’re going for $1 MILLION. I’m not stopping until I get there.

Most people aren’t even willing to try. And the ones who do? Most of them stop the first time it doesn’t work.

❌The webinar doesn’t convert, the ad flops, no one buys the launch, and they decide it’s not for them.

But the only difference between you and every woman who has built a multi six figure or seven figure business is that she never stopped. Not when it got hard, not when it got messy, not when it would have been so much easier to quit 🤯

So whatever is happening for you right now, I promise you there is something incredible on the other side of it🙏🏼

Don’t forget to stop and look at how far you have already come.

I see you.

Emma Xo💋

📷The last photo was me in 2017, at my corporate sales job as a Head of Sales. taken in Miami, Florida by @emmanaylorweston

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17 hours ago

Want to build one like this? ✅ Comment "LIVE" and I’ll send you an invite to my free training on Thursday.

Katie came to my free training and built out her interactive entry asset, an AI skills audit for her ideal clients, and it’s about to 10x her lead generation🤯

Here’s exactly what she did (and how you can do it too):

👉🏻 Step 1: Write out all the questions. The more information you gather, the more personalised their results feel.

👉🏻 Step 2: Let them build the data. Multiple choice, levers they can slide around, and that little countdown.

👉🏻 Step 3: Gate the payoff and result.

👉🏻 Step 4: Turn the answers into a verdict. Not random numbers.

👉🏻 Step 5: Make the numbers feel earned. She scores them across four areas against industry benchmarks, so nobody questions the result.

👉🏻 Step 6: End on one door. I’d pick one. Give people too many options and they just stand in the hallway.

🔥 Here’s the best bit. We’d already worked on her offer together and she’s made over $25,000 from it. Now she’s got an audit that sells that offer for her and fills her diary with dream clients 💸

✅ Comment “LIVE” and I’ll send you an invite to my free training on Thursday! taken in Miami, Florida by @emmanaylorweston

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2 days ago

✅ Comment “LEADS” and I’ll send you the step-by-step breakdown 👇🏻

Your lead magnet should be generating LEADS, not just downloads.

Because no one needs another PDF telling them things they can ask ChatGPT or Google.

What they need is a reason to engage with you.

That’s why I’m obsessed with Interactive Entry Assets™.

Instead of giving someone a generic piece of information, you get them to answer a few questions and give them a personalised result, diagnosis, score, recommendation or roadmap based on your expertise.

And now you’ve got something much more valuable than an email address.

You’ve got a warm lead.

They’ve already interacted with your expertise.

They’ve already experienced your brain.

And you’ve created a natural reason for them to continue the conversation with you.

That is how you turn a lead magnet into a lead generation system.

And yes — you can build one using AI, in pretty much any niche.

I’ve mapped out the exact steps to create your own Interactive Entry Asset™ and use it to generate 10X more leads.

✅ Comment “LEADS” and I’ll send you the step-by-step breakdown 👇🏻 taken in Miami, Florida by @emmanaylorweston

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3 days ago

Two weeks ago I was questioning everything (I was also in my luteal phase. IYKYK🫠)

I’d found out that work I’d paid for, in good faith, turned out to be stolen.
And at the same time, I was knee deep in trademarks, lawyers and legal stuff you never picture dealing with when you start a business.

I’ve built two multi six figure businesses through 1:1, group coaching and consulting. I know exactly how to make money, but why was my brain trying to make me play small?

Every single time I’ve grown with me needing to be so involved in everything, I’ve hit the same ceiling.

So this time I’m choosing to be uncomfortable on purpose (and very publicly).

Because I KNOW this one offer is going to make multi six figures (like all of my other businesses).

And not only do I know how to make money, I know how to make my clients money too.

Here’s what they’ve done from this new offer:

👉🏻 Turned a 200 person challenge into a $29K sales month 👉🏻 Had a $30K sales month from ONE offer 👉🏻 Went from 12 offers to 1, doubled their income and cut their calls in half 👉🏻 Sold 5 spots in a certification before it had even launched 👉🏻 Went from 1:1 to a training platform and hit multi five figure months 👉🏻 Sold out a beta around in 5 days, after trying to launch for a year and a half.

You don’t often get to see a coach scaling in real time. Most people only show you the end result.

So I’m doing it in front of you. The numbers. The decisions. The wobbles. All of it.

✅ Follow along for episode 2 of The One Offer Diaries, where I’m showing you the exact offer behind these results 💋 taken in Miami, Florida by @emmanaylorweston

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4 days ago

Everyone is so afraid of the DMs💀

We were told not to spam. Not to be pushy. Not to land in anyone’s inbox uninvited.

Somewhere along the way we decided it’s too “bro marketing” to connect in the DMs.

But there’s a big difference between spam and an invitation🤯

👉🏼 Spam is a sales pitch to someone who’s never heard of you, has never followed you, has shown NO interest in your work, and you’re asking them to pay you.

👉🏼 An invitation is a warm message to someone who CHOSE to follow you, about something you genuinely believe will help them.

‼️Don’t get it twisted, I am not pro the cold DM, spray and pray method, messaging 1,000 people a day who don’t know you or follow you.

But I am VERY pro shooting your shot. Getting in front of the right people. Making the invites.

In fact, some of you may have received an invite from my amazing team member Geraldine. That’s exactly what this looks like in practice. A real person, a warm message, one easy question.

The invites I personally love receiving all have the same things in common:

👉🏻 they’re short
👉🏻 they’re a simple invite
👉🏻 they end with one easy yes question
👉🏻 they make it just as easy to say no

And if they aren’t interested?

They’ll say no thank you and move on with their life. Maybe they’ll even unfollow, because they realise they aren’t actually interested in your work.

Good. That’s not your person anyway (honestly, it’s a gift!!)

Your followers aren’t strangers. They’re people who are already interested in you and your work.

Your next client might already be following you.

Shoot your shot baby.

Emma Xo💋 taken in Miami, Florida by @emmanaylorweston

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7 days ago

On the hard days of business, remember why you started❤️

Emma Xo💋 taken in Miami, Florida by @emmanaylorweston

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8 days ago

I said what I said🤌🏼

Most of us started a business for the money, then hid behind the impact because wanting it felt “greedy”.

It isn’t.

The impact still happens. The life you’re building for YOU and your family can be the *reason*.

Emma Xo💋 taken in Miami, Florida by @emmanaylorweston

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10 days ago

60 women’s businesses are about to change.

60 women are ready to stop handing out freebies that get downloaded and forgotten.

60 women are ready to stop answering “how much is it?” DMs from people who were never going to buy.

60 women are ready to let their method do the selling before they’ve ever said a word (I KNOW RIGHT!!)

On Thursday we’re building their Interactive Entry Asset, live 🔥

👉🏻 A tool that diagnoses your ideal client’s gap
👉🏻 A personalised result built on YOUR method
👉🏻 Leads who arrive already feeling coached by you

My client Hannah built hers and got 30+ leads in 24 hours. Not followers. Leads.

👉🏼It’s free, it’s 90 minutes, and it’s live only, with no replay. Thursday 8th October, 1pm EST.

The question is, are you number 61? 😉

✅ If you’re ready to build the asset that brings you qualified leads, comment the word “LIVE” below. taken in Miami, Florida by @emmanaylorweston

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11 days ago

Be honest. Is your lead magnet a one-page doc written by ChatGPT and dropped into a Canva template with your branding?  
And you’re expecting it to move people into your higher ticket offers.

Your ideal clients have seen enough AI “slop” to spot it straight away. It gets downloaded, it gets forgotten, and it never turns into a sale.

You need to do this instead…

Build something they actually use. Your ideal client answers a few questions and gets a personalised result back, based on YOUR methodology.

👉🏻 They engage, instead of just clicking download 👉🏻 They see their own gap, through your method 👉🏻 They’re pre-qualified, so you’re not attracting a bunch of random people

My client Hannah built hers and got 30+ leads in 24 hours (I KNOW RIGHT!!)

In just 90 minutes, for free, we’ll build yours together in real time. You build it once, and it keeps working for you on repeat.

📅 Thursday 8th October | 1pm EST
 💻 This is a LIVE build out. You’ll leave with a working first version, not just notes 🤌🏼

✅ Comment “LIVE” for the sign up link to secure your free seat by @emmanaylorweston

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13 days ago

Your freebie could be doing a LOT more heavy lifting for your business.

Because getting someone to download your lead magnet is only step one.

The real question is:

What happens after she downloads it?

Does she read it, think “that was useful,” save it somewhere and disappear?

Or does she walk away thinking:

“She gets me.”
“She knows exactly what’s wrong.”
“I want her help.”

That’s what makes an Interactive Entry Asset™ different.

You’re not just giving someone another resource to consume.

You’re creating an experience where she gets to interact with your expertise before she ever gets on a sales call.

And that means your freebie can start doing some of the selling for you.

I’m showing you exactly how to build one inside my free live training on Thursday.

We’ll build it together in 90 minutes so you can leave with an actual asset, not another page of notes sitting in your Notion.

✅ Comment LIVE and I’ll send you the details 👇🏼 by @emmanaylorweston

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13 days ago

Your lead magnet should make someone feel like they’ve already experienced what it’s like to work with you🤌🏼🔥

Because your ideal client doesn’t need another PDF telling her what she “should” be doing. She can ask ChatGPT, ask Claude, Google it, or download 15 other freebies from coaches in your industry that all basically tell her the same thing.

So if your lead magnet is just a collection of information, you might be giving her something useful… but you’re not necessarily giving her a reason to choose you.

Your expertise isn’t just the information you know. It’s the way you think, the questions you ask, the things you notice that your clients miss, the patterns you’ve seen again and again, and the methodology you’ve developed through actually doing the work.

That is what makes your freebie feel like YOU🤌🏼

And when you turn that into an interactive experience, something changes.

Instead of thinking, “That was useful,” your ideal client starts thinking, “OMG, she just explained exactly what is happening in my business.”

She hasn’t just consumed your content. She’s experienced your brain.

And THAT is what makes her want the next step.

That’s exactly what we’re building inside my live training on Thursday, October 8th for FREE🤯

I’ll show you how to take your methodology, client insights and expertise and turn them into an evergreen Interactive Entry Asset™ that works for you on repeat.

✅ Comment “LIVE” and I’ll send you the details👇🏼 taken in Miami, Florida by @emmanaylorweston

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14 days ago

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14 days ago