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Emotive Performance | Meta Ads & Creative

@emotive.performance

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Meta ads • Performance creative • Commercial strategy
For DTC brands who need more than just media buying.
Made to move people. Built to perform. ↓
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Behind every click is a person deciding whether your product deserves their attention, their trust and their money. Understanding that person is where we start. Emotive Performance brings together Meta ads management, performance creative and commercial strategy for DTC brands. Connecting what makes someone stop scrolling with what gives them a reason to buy. Explore our approach, our work and the thinking behind it. Welcome to Emotive. by @emotive.performance
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11 days ago
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What should we change next and why? That question sits at the centre of the Emotive Method. Diagnose. Position. Create. Acquire. Convert. Scale. Six connected stages that help us understand where growth is being held back and what deserves attention next. The work might start with a clearer proposition, a new creative angle or a gap between the ad and the landing page. As we test and learn, the priorities change. Our method keeps Meta ads, creative strategy and conversion connected to the same business goal. Swipe through to see how we work. by @emotive.performance
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11 days ago
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Souter Bros Coffee. 
+950% Shopify sales. +645% Shopify orders. A look at our founder’s work bringing performance creative, Meta ads and the offer together for an independent coffee brand. The numbers are the headline. The relationship between those three things is the work. Give people a reason to care about the product, a compelling reason to buy and a clear route to doing it. Explore more of the work through the link in our bio. taken in London, United Kingdom by @emotive.performance
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11 days ago
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Emotive Performance is officially live! Made to move people. Built to perform. This one feels big. After nearly 10 years working in marketing, across agencies, in-house and freelance, I’ve finally built something using all the knowledge and skills I've gained throughout my career, something of my own that just feels right. I started Emotive because the longer I’ve worked in paid media, the more convinced I’ve become that great performance isn’t just about what happens inside an ad account. Creative gets the click. But everything around it, the positioning, the offer, the product, the experience after the click, has to earn the sale. That’s what Emotive is built around. Meta ads, performance creative and commercial thinking that actually work together. Getting close to the numbers, but also understanding the people behind them, what makes someone stop, care, click and ultimately buy. And I wanted to build the kind of agency I’d want to work with. No unrealistic expectations. No dishonesty. No disappearing behind reports. No pretending every problem can be fixed by changing a campaign setting. You work directly with me. I’ll get into the account, the creative, the customer journey and the bigger picture of what’s actually holding growth back. I’m sure I’ll learn a lot along the way (and I’ll be sharing that side of it too), but I’m genuinely so proud of what I’ve built. So, here we go!! @emotive.performance is live. If you’re building a DTC or e-commerce brand and think we could do something great together, come and say hello. Website is live. Link in bio. taken in Manchester, United Kingdom by @emotive.performance
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11 days ago
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You know there’s demand for your product. You’re less clear on what will turn it into more consistent growth. Perhaps your Meta ads have stalled. Your creative needs a stronger direction. Or you’re getting traffic without enough customers. Tell us where you are, what you’ve tried and what you want to achieve. We’ll talk through where Emotive could help and whether working together makes sense. Request a call through the link in our bio. by @emotive.performance
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11 days ago
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Our strongest fit is a DTC or e-commerce brand with a product people already want and a team ready to build on that demand. You have evidence that customers will buy. The margins need to support acquisition, and the business needs the capacity to fulfil more orders well. You’re also open to looking beyond campaign settings when the evidence points elsewhere. You don’t need every answer before we start. We do need a shared willingness to ask the questions and act on what we learn. Sound like your business? Let’s discuss your brand. Link in bio. by @emotive.performance
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11 days ago
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Emotive is founded and led by Emily Cara, bringing nearly 10 years of marketing experience across agency and in-house roles. Working with Emotive means working directly with her. The person understanding your business is also developing the creative strategy, managing your Meta campaigns and talking you through the decisions. That closeness matters. Your priorities, customer insight and commercial realities need to carry through into the work. Experienced thinking. Hands-on delivery. A direct conversation with the person responsible. Arrange a call with Emily now. Link in bio. taken in Manchester, United Kingdom by @emotive.performance
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11 days ago
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If every budget increase makes customer acquisition more expensive, what is that telling you? It’s a reason to investigate. You might be relying on one winning ad. Testing small variations without exploring new buying motivations. Sending people to a page that doesn’t deliver on the creative’s promise. Or the cost of acquiring more customers may be exposing a problem with your margins. This carousel covers five places we’d look when a DTC brand’s Meta ads stop scaling. Use it to question what needs to change before the next budget increase. by @emotive.performance
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11 days ago
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The customer clicked because something interested them. Now they’re checking the price. Looking for proof. Reading delivery details. Deciding whether they trust you enough to buy. Every unanswered question can give them a reason to leave. That’s why performance creative and the landing page need to tell a connected story. The promise that earned the click should be easy to find, understand and believe when they arrive. Attention creates an opportunity. The experience after it determines what happens next. Link in bio to learn more. by @emotive.performance
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11 days ago
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Before changing a campaign, we need to understand the business paying for it. Three places we start: 1. The customer.
What are they buying this product to do? What matters to them, and what makes them hesitate? 2. The offer.
Why choose this product, at this price, over the alternatives? Is that reason clear from the ad through to the product page? 3. The economics.
What’s the average order value? What margin remains after costs? What can the business afford to pay for a new customer? That context gives Meta ads management a commercial direction. Without it, you can improve a dashboard while missing what the business actually needs. taken in Manchester, United Kingdom by @emotive.performance
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11 days ago
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Some brands need someone to take ownership of their Meta ads. Others need stronger creative or a clearer understanding of why attention isn’t turning into sales. Our work connects three areas: — Meta ads management: campaign strategy, testing, optimisation and scaling.
— Performance creative: customer insight, advertising angles, concepts and briefs.
— Commercial strategy: the offer, landing pages and customer journey. Where we start depends on what your business needs. The goal stays the same: make better use of your marketing investment and build towards profitable growth. Discuss your brand through the link in our bio. by @emotive.performance
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11 days ago
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