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ERGO [PROXY]

@ergoproxy

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Experimental fashion
NYC
[email protected] for all inquiries

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“THE TEMPEST” LOOK 2 - THE BENIGN ANIMA

Miranda, Prospero’s daughter, embodies the Anima, the feminine side of the male unconscious, or the nurturer archetype, of spiritual, guiding qualities. Her presence signifies love, tenderness, and the innermost feelings and highlights a duality of femininity.

Modified excerpts from Tana Smith’s “A Jungian Interpretation of The Tempest,” 1978.

Creative Direction: Jada Chen @jadachen_

Production: Rosa Zhang @rosaqizhang @queue.agencynyc

Photo: Stefy Lin @stefy.lin
Photo Assist: Eddie Wang @eddie.wjl

Talent: Alyse Leah @alyseleah

Set Design: Brian Lam @brnlam

MUA: Yunqi Ying @limbafter1imb & Jian Qiao Lu @jianlumakeup

Hair: Risako Itamochi @risako_hair
Hair Assist: Narumi Baba @narumi_hmua

PA: Adrian Lacy @meatgelato, Alex Britto @abritto____ Colin Nguyen @colinv.nguyen, Gian Carro, Haku Leaf @pulchritudelove, Huairen Zhang @huairenzzz, Jirah Joshua @jrah, Kyle Montemurro @kythmo, Martin Li @nerfmartin, Ninghui Yang @ynhnhnh, Joyce Keokham @fuqr, Sophie Nguyen @dr4gonfruits

Shot @gumstudios

Special Thanks To: Evan Dandamudi @stvntastic, Teresa Wang @rupurtsons, Yujin Kim @yujinkmm

#ERGOPROXY by @ergoproxy

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2 years ago

On Our Radar: Emerging Designer Jada Chen

Inspired by fashions ability to unite, Jada Chen creates clothing for individuals that look beyond the surface when consuming a product, considering alternatives to the garments traditional purpose and application.

Drawing inspiration from philosophy, psychology, and the parallels between humanity and nature, Chen’s work reflects the balance found in life’s raw patterns. Growing up in a family of mathematicians, she developed an appreciation for merging technical design with abstract ideas.

For Chen’s latest collection, “The Tempest,” the designer went through an intensive research process, immersing herself in the source material. She used clay figureines to experiment with textures and silhouettes, laying the groundwork for the final pieces.

We asked Chen about the message she hopes to deliver through her work:

“Creativity can transform complex emotions into something meaningful. For me, designing isn’t just about aesthetics, it’s about taking all the layers of experience and giving them a purpose. Every feeling, every challenge, can inspire something beautiful. “ by @ergoproxy

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2 years ago

“THE TEMPEST” F/W 2024 TEASER

ERGO [PROXY] interprets Shakespeare’s “The Tempest” through the lens of Carl
Jung. It explores the transformative aspects of human nature by visualizing each character’s Jungian archetype.

“THE TEMPEST” envisions a world that merges historic themes with post-apocalyptic ones, juxtaposing brutalist architecture with delicate drapes. The conscious mind wrestles with the conflict between good and evil, seeking to reconcile the positive and negative forces within the unconscious. The interplay between destruction and resurrection, death and rebirth in the play, symbolizes the psychological challenge of harmonizing these dualities.

Can the tempest serve as a bridge between these opposites- a catalyst for transformation and a force that also paves a path to reconciliation and freedom?

Words cannot begin to express how incredibly grateful I am to the individuals who worked tirelessly to make my vision and dream a reality. Thank you for your endless support and belief in this project and myself. I could not wish for a more amazing team.

Creative Direction: Jada Chen @jadachen_

Production: Rosa Zhang @rosaqizhang @queue.agencynyc

Director: Siqin Bian @siqinbian
Assistant Director: Joyce Xing @xingjojo
DP: Leo Zhang @harroleoo
Assistant Camera: Jimmy Kwan @hagausiumai
Gaffer: Steven Baerga @dangerstevenb
Grip: Ethan Berger @thebergmachine
Post Production: Hauton Xu @octopuxxu
Sound: Andrew Sachs @andrewsachs

Bts Video: Don Harmon @_don_harmon_

Photo: Stefy Lin @stefy.lin
Photo Assist: Eddie Wang @eddie.wjl

Set Design: Brian Lam @brnlam

MUA: Yunqi Ying @limbafter1imb & Jian Qiao Lu @jianlumakeup

Hair: Risako Itamochi @risako_hair
Hair Assist: Narumi Baba @narumi_hmua

Talent: Besarta Mulosmani @localprey

PA: Adrian Lacy @meatgelato, Alex Britto @abritto____ Colin Nguyen @colinv.nguyen, Gian Carro, Haku Leaf @pulchritudelove, Huairen Zhang @huairenzzz, Jirah Joshua @jrah, Kyle Montemurro @kythmo, Martin Li @nerfmartin, Ninghui Yang @ynhnhnh, Joyce Keokham @fuqr, Sophie Nguyen @dr4gonfruits

Shot at @gumstudios

Special Thanks To: Evan Dandamudi @stvntastic, Teresa Wang @rupurtsons, Yujin Kim @yujinkmm by @ergoproxy

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2 years ago

@aruaiia in @ergoproxy styled by @sionanstyle

team: @jessbrohier @rio_kinoshita_01 @beautybykaycantrell @yemipr @briton.dvd @jacksonismuddy by @ergoproxy

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10 months ago

@leonanaomii in look 7 styled by @sionanstyle

#ERGOPROXY by @ergoproxy

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a year ago

For @basic_magazine looks 3, 6

Creative Directors JIATONG YAO @tong.homemade
SHAOHAN FANG @shanefang_
Photographer SHAOHAN FANG @shanefang_
Lighting Assistants GENKI @genki026 JIKAl LI @iiijikai
WENXUAN ZHANG @wenxuann_z
Model ANNA KYKER @annakyker.jpg
Makeup JESSAH AMARANTE @jessahamarante @hauslabs
Stylist XIANGYU YANG @p1r0s1c0
Styling Assistant HAIJIA LI @i_am_haijia_li
Retoucher BAOZI VEX JIAQI @sssujiaqi

#ERGOPROXY by @ergoproxy

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a year ago

Tempest short film 2024.

Finally wrapping up The Tempest with our fashion film. Grateful for everyone involved and supporting of this project.

Creative Direction: Jada Chen @jadachen_
Production: Rosa Zhang @rosaqizhang @queue.agencynyc
Director: Siqin Bian @siqinbian
Assistant Director: Joyce Xing @xingjojo
DP: Leo Zhang @harroleoo
Assistant Camera: Jimmy Kwan @hagausiumai
Gaffer: Steven Baerga @dangerstevenb
Grip: Ethan Berger @thebergmachine
Post Production: Hauton Xu @octopuxxu
Graphics: Andrew Sun @as.ws__
Sound: Dylan Prince @dylandprince
Photo: Stefy Lin @stefy.lin
Photo Assist: Eddie Wang @eddie.wjl
Set Design: Brian Lam @brnlam @eteliersstudio
MUA: Yunqi Ying @limbafterlimb & Jian Qiao Lu @jianlumakeup
Hair: Risako Itamochi @risako_hair
Hair Assist: Narumi Baba @narumi_hmua
Talent: Besarta Mulosmani @localprey Sheilah Renninger @sheilah_renninger Apollo Bual @apollobual Damontae Hack @damontaehack Tashi Gurmey @tashigxrmey Jarrie Damir @jarriedamir Alyse Leah @alyseleah Tiffany Guo @itstiffyg Zelda Adams @zeldadams
PA: Adrian Lacy @meatgelato, Alex Britto @abritto
Colin Nguyen @colinv.nguyen, Gian Carro, Haku Leaf @pulchritudelove, Huairen Zhang @huairenzzz, Jirah Joshua @jrah, Kyle Montemurro @kythmo, Martin Li @nerfmartin, Ninghui Yang @ynhhnh, Joyce Keokham @fuqr, Sophie
Nguyen @dr4gonfruits
Shot at @gumstudios

Special Thanks To: Evan Dandamudi @stvntastic, Teresa Wang @rupurtsons, Yujin Kim @yujinkmm

#ERGOPROXY by @ergoproxy

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a year ago

Light dress fittings with @localprey

#ERGOPROXY by @ergoproxy

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a year ago

Look 6 from THE TEMPEST. Cover of @flanellemagazine

Styled by @apollobual

#ERGOPROXY by @ergoproxy

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2 years ago

Wet moulded horse leather top from “THE TEMPEST”

#ERGOPROXY by @ergoproxy

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2 years ago

@best.dressed in Looks 3 & 11 from “THE TEMPEST” for @schonswitzerlandmag

creative direction + fashion + set design + production. @rowainee
photography. @jaeeunseok_
model. @best.dressed @fordmodels
hair. @um_takayuki
make up.@sterlingtullnyc
photography assistant. @jin_films
make up assistant.@1800andrewdahling
casting director. @cano_castings
videographer. @ilovemaggie
retouch. @retouch_andri

#ERGOPROXY by @ergoproxy

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2 years ago

Look 2 “The Anima” for @sodotgay

Talent: @isthatjazmine
Photo: @zacharyolewnickii
Style: @indigoboydavid
Set Design: @trippytwunk
Style Assist: @yohancee

#ERGOPROXY by @ergoproxy

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2 years ago