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ERIC HASS GROUP

@eric_hass_group

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ERIC HASS GROUP x VISTA SOTHEBYS
📍 LA • SFV • SOUTH BAY
📲 310.597.2131
🫵🏻 It Matters Who You Hire!
🌎 Got You Locally . Nationally . Globally .

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“Let’s see if we can get it. We can always lower the price later.”

You can. But you can’t rewind your home’s first impression.

This Mar Vista home launched at $4,950,000. Three price reductions later, it sold for $4,320,000—$630,000 below the original asking price.

The price was only part of the story.

An all-black exterior. A private upstairs office accessed by going outside. And full staging that happened only after the third reduction.
My take: the opening price needed to account for those tradeoffs, and the presentation needed to be ready before buyers walked through.

Does that mean a different launch would have earned $630,000 more? We can’t know that. But this is why price, preparation, and positioning need to work together from day one.

Before you ask, “How high can we list?” ask, “Why would a buyer choose our home over the others?”

Swipe through the case study, and save it before you sell.

Thinking about selling in Mar Vista or on the Westside? DM me “LAUNCH.” Let’s look at your competition, what’s worth preparing, and the price that makes your home compelling.

#MarVistaRealEstate #MarVista #LosAngelesRealEstate #WestsideRealEstate #HomeSellingTips taken in Santa Monica, California by @eric_hass_group

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4 days ago

IS YOUR MAR VISTA HOME STILL PRICED FOR A MARKET THAT’S CHANGED?

In August, nearly half of Mar Vista’s home sales closed above asking.

In September? About one in five.

Buyers are still buying. But they’re taking more time, comparing more homes, and negotiating harder.

Here’s what changed from August to September:

• Active homes: 62 → 66
• Average days on market: 26 → 34
• Sale-to-list ratio: 97% → 94%
• September sales below asking: 61%

What’s interesting: sales barely changed—24 versus 23—and sold price per square foot edged up.

That points to a market where buyers are more selective, while values show mixed signals.

Selling? Your home needs to make sense next to everything else buyers can choose. Price, preparation, and presentation work together. Starting high and waiting for feedback can cost you the attention your launch should create.

Buying? Look closely at reduced, sitting, and overlooked homes. Use comparable sales to support your offer, and find out where the seller has flexibility on price, credits, or timing. When the right home offers clear value, be ready.

Swipe through for the numbers, the mistakes to avoid, and how to put yourself in a stronger position.

DM “MAR VISTA” and tell me whether you’re buying or selling. Let’s talk through what these numbers mean for your next move.

#MarVista #MarVistaRealEstate #90066 #LosAngelesRealEstate #EricHass taken in Santa Monica, California by @eric_hass_group

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5 days ago

Could $25,000 on your list price make your home invisible to buyers?
 You list at $2,025,000. Your buyer searches up to $2 million.

Your home may never make their screen.
That’s why choosing a list price takes more than deciding what you think your home is worth.

What else can buyers buy? Which homes are sitting? Which needed reductions? And which attracted competing offers?

Those answers help you choose a price that gives buyers a reason to act.

Selling on LA’s Westside? DM me “PRICE” to start a conversation about where your home fits against the competition.

Save this before you choose your asking price.

#LosAngelesRealEstate #MarVistaRealEstate #WestsideLA #HomeSellingTips #PricingStrategy taken in Santa Monica, California by @eric_hass_group

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6 days ago

Will buyers see the value—or scroll past your home?
 “We can always come down.”
You can. But will the buyers who passed on your home come back?

When buyers compare your asking price with everything else available, your home needs to give them a reason to act.
The goal is to launch with a price and presentation that attract attention, create urgency, and give you options when offers arrive.

Multiple offers aren’t guaranteed. But your launch strategy should give you a strong opportunity to earn them.

Thinking about selling in Mar Vista or on the Westside?

DM me “LAUNCH” and let’s talk about where your home would fit against the competition.

#MarVistaRealEstate #LosAngelesRealEstate #WestsideLA #HomeSellingTips #EricHassGroup taken in Santa Monica, California by @eric_hass_group

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11 days ago

The asking price and the home’s value aren’t the same thing.

Why do so many Westside listings reduce their price if home values aren’t crashing?

Because buyers compare every home with what else they can buy. If the initial price misses that comparison, they may move on without making an offer. By the time the seller reduces, the best chance to create early competition may have passed.

The question before launch is: Where will this home make buyers act?

Comment LAUNCH if you’re considering selling and want to see what your home would compete against today.

#WestsideRealEstate #LosAngelesRealEstate #LosAngelesHomes #HomeSellingStrategy taken in Mar Vista by @eric_hass_group

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18 days ago

THE MARKET DOESN’T HAVE TO CRASH FOR A SELLER TO LOSE MONEY.

Today’s market is very different from 2008. Many homeowners have substantial equity, stronger balance sheets and mortgages locked in at much lower rates.
If they don’t get their price, many can simply stay.
That limits inventory and helps keep home prices unusually sticky.
But the market is still softening:
• Buyers are more selective • Price reductions are increasing • Overpriced homes are sitting • Sellers have less room for error
If you’re selling, the goal isn’t to “test” the market and reduce later.
It’s to price and position the home correctly before buyers make their decision about it.
Because the biggest risk may not be the market crashing.
It’s your listing missing the market.

Thinking about selling on the Westside? Comment “PRICE” or send me a DM.

#LosAngelesRealEstate #WestsideLA #MarVistaRealEstate #VeniceRealEstate #SantaMonicaRealEstate HomeSellingTips HousingMarket RealEstateStrategy taken in Mar Vista by @eric_hass_group

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20 days ago

Instagram Reels

42% of the market has reduced. Your home doesn’t have to be next.

When a large percentage of listings are sitting and chasing the market, sellers who get the launch right have an opportunity to stand out.

That means:
Price that creates urgency.
Preparation that wins the comparison.
Marketing that launches together.
Buyer activity from day one.

Competition that becomes leverage.
Because the best result isn’t simply avoiding a price reduction.

It’s creating enough demand that buyers push the price up themselves.

Thinking about selling in Mar Vista, Venice, Santa Monica, Brentwood or anywhere on the Westside?

DM me LAUNCH or call/text 310.597.2131 and let’s build the strategy before your home hits the market.

Save this video if selling is even remotely on your radar.

#WestsideRealEstate #LosAngelesRealtor #LosAngelesHomes #HomeSellingStrategy #MarVistaRealEstate taken in Mar Vista by @eric_hass_group

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2 months ago

Mar Vista prices surged—but sellers are still getting punished.

Mar Vista’s July numbers tell two completely different stories.
The median sold price jumped from approximately $2.1M to $2.3M.
Homes averaged just over 100% of asking.
Market time stayed around 26 days.

🔥 Sounds like a seller’s market.

But look underneath the headline:
• Inventory climbed from 64 to 76 homes
• 42% of active single-family listings have reduced
• 14 homes sold over asking in July
• 6 sold at asking
• 19 sold below asking

That is not a market where sellers can simply name their price.
The homes creating urgency are winning.
The homes testing the market are reducing.

If you’re selling, your strategy should be built to create competition before the market has a chance to reject your price.

If you’re buying, don’t automatically chase the newest listing. Some of your best negotiating opportunities may be sitting inside that 42% of homes where the seller has already reduced.

Seller? DM me “SELL.”
Buyer? DM me “BUY.”

Let’s use the market instead of reacting to it.

#MarVista #MarVistaRealEstate #WestsideLARealEstate #LosAngelesHomes #EricHassGroup taken in Mar Vista by @eric_hass_group

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2 months ago

A PAID-OFF HOME
STILL HAS A TAX BILL.

Paying off your mortgage does not mean your home becomes free to own.
Property taxes continue every year, and your assessed value can change when a property transfers ownership or when new construction is added.
That means buyers need to consider more than the monthly mortgage—and homeowners planning a remodel should understand how adding square footage may affect their future tax bill.
The real cost of homeownership is not always the number shown in the listing.

DM me TAXES with your buying, selling, or remodeling question, and I’ll help you understand what to expect and what numbers to verify.

#PropertyTaxes #LosAngelesRealEstate #CaliforniaRealEstate #Prop13 #LAHomeowners Homeownership WestsideLA taken in Santa Monica, California by @eric_hass_group

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3 months ago

Overpricing does not create leverage. It destroys it.

Homes are still selling over asking across the Westside.

But sellers who test the market with a fantasy price are sitting, reducing, chasing one buyer, and paying for it through lower offers and heavier concessions.

The market is not the excuse. The launch strategy is the difference.

Comment VALUE and I will show you how buyers are likely to judge your home before it hits the market.

#Overpricing #HomeSellerTips #MarVistaRealEstate #VeniceRealEstate #SantaMonicaRealEstate taken in Santa Monica, California by @eric_hass_group

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3 months ago

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3 months ago

The strongest home sales are won before buyers ever walk through the door.

Most sellers wait for the open house or buyer feedback to discover what is wrong.
But by then, the buyers you needed may have already passed.
Selling faster and for the most money begins before launch:
• Remove clutter so rooms feel larger
• Complete the small repairs buyers will question
• Present the home professionally
• Make showings easy and accessible
• Price the home to create competition—not hesitation
An overpriced home may sit, reduce, and eventually give one buyer all the leverage.
A properly prepared and positioned home can attract more attention, more urgency, and more offers.
Your first impression should create competition—not provide buyers with reasons to negotiate.

Comment “PLAN” or send me your address for a private pre-launch pricing and positioning review.

#HomeSellingStrategy #SellYourHome #HomeSellerTips #LosAngelesRealtor #WestsideRealEstate taken in Los Angeles, California by @eric_hass_group

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3 months ago