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Erica Ruff

@ericaruff_

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@potentialrealized.studio

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This is me, 15 days into my new role leading Workplace Technology for Samsung Electronics America.

And to describe the experience so far I'll just say I could chug this whole bottle of wine.

Our North American headquarters is moving from NJ to Plano, and I stepped into this role right in the middle of all of it. But what better way to test the waters than trial by fire?

And... because apparently that wasn’t enough, I’ve also accepted the role as Head of Operations for my sister’s law firm, BrisolRE. Which hasn’t exactly been a small undertaking either.

You might think there simply aren’t enough hours in the day. But there are 24 I am meticulously also squeezing my creative life in.

I don’t believe I’ll be able to do all of these things at this level forever. An inflection point will come, probably sooner than later, and eventually I’ll have to decide what the next version of my life looks like.

But right now? This is where I’m at. Me, the tyrant kid who has always done things my own way. Grateful that my dirt road has led me here.

#SeniorManager #WorkplaceTechnology #WomeninTech taken in Dallas, Texas by @ericaruff_

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a month ago

Such a great time to be living life fully.

Thank you to everyone who came thru.

What an evening 🥹🙏🏾 taken in Old East Dallas by @ericaruff_

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4 months ago

Passing another checkpoint in my marathon.

Still can’t believe this space is mine.

Studio warming June 13.
Can’t wait to see my people. taken in Dallas, Texas by @ericaruff_

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5 months ago

1,700 sq ft of possibilities.

#creativestudio #screenwriting #musicproduction #worldbuilding by @ericaruff_

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10 months ago

New York City ❤️‍🔥🔋 taken in New York, New York by @ericaruff_

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a year ago

The daily fight I had with vulnerability while bringing this first Act to life has redefined who I am.

Looking back on September 20th and all it took to get there, it was a night that fanned the flame of what it means for me to fully step into the world.

Potential Realized Studio is the home of love children created between my heart and my mind — the embodiment of stories, sounds, and visuals, each one a reflection of the thoughts and feelings that move through me.

I'm grateful for everyone who’s been part of the journey thus far. Please follow along with @potentialrealized.studio as I bring What Was Carried to life.

Videography by @propxproductions , Florals by @preschpetals , Styling by @cardelljmcclam , Wearing @suitsupply and @aimeleondore , Shot on location @barcelonawinebar , Co-produced by @estellarlegacies . Special thanks to @alyssaruff_18 , @kwamenaselassie , @liinn.daa , @niki.redirects , @andre134_ , Will Polk

Potential Realized, WWC Act I. by @ericaruff_

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a year ago

Shaking the posting dust off. Life Lately... ⏳️🫣 by @ericaruff_

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a year ago

God Bless This Run 🙏🏾 taken in Uptown Dallas by @ericaruff_

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a year ago

Today makes 5 years with Samsung! I'd like to say time flew, but it didn't 🙃. It's been such a unique and ever evolving relationship. I love what I do and the people I work alongside. The trust and faith we all put into each other is genuinely just different. I'm grateful for this beautiful stage I'm trusted to mold every day. Cheers to what's next 🥂👀....🗽 #womenintech #oct28th #5yearanniversary taken in Samsung Electronics America by @ericaruff_

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2 years ago

🌤🌳🧘🏿‍♂️ by @ericaruff_

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2 years ago

🌕🥂🎻🌃 taken in Dallas, Texas by @ericaruff_

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2 years ago

🏔🌳 taken in Mount Rainier National Park by @ericaruff_

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3 years ago