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Erin Mathis • AICI Certified Personal Stylist

@erinstylecoach

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Align your image with who you are now
Color Analysis • Style Strategy
Speaking | Workshops
Stylist Training + Tools @stylecorelife
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If you’re new here, welcome. 👋

I’m Erin—a Style Coach, TEDx Speaker, Co-Founder of The Style Core Institute, mom of two, dog lover, coffee enthusiast, and believer in the power of personal style to transform lives.

I’ve spent more than 20 years helping women discover the colors, styles, and image that help them feel confident, authentic, and fully themselves.

Swipe through to learn a little more about me and the experiences that shaped the work I do today.

I’d love to get to know you too. Tell me where you’re from and something about you! ⬇️

#StyleCoach #PersonalStyle #MidlifeStyle #YourMillionDollarLook #WomenOver50 by @erinstylecoach

Girl, I got you. ❤️

At 55, I’ve learned that looking polished isn’t about chasing youth—it’s about updating the techniques that no longer serve you.

Hair changes.
Skin changes.
Bodies change.

Your styling strategies should, too.

These are five of the biggest mistakes I see women make over and over again—not because they don’t care, but because no one ever taught them a better way.

The good news? Every one of them is fixable.

I created my free Glow-Up Guide to walk you through exactly what to do instead, with simple strategies that create the biggest visual impact.

✨ Grab your free copy through the link in my bio, and let’s create a look that reflects the confident, vibrant woman you are today.

#StyleOver50 #WomenOver50 #MidlifeStyle #StyleTips #40plusstyle by @erinstylecoach

I’ve spent decades helping people align how they look with who they actually are — and the shift that happens? It’s not just aesthetic. It’s confidence. It’s connection.

If you’re ready to be seen as the person you already are, let’s talk. Book a free discovery call at the 🔗 in bio.

#yourmilliondollarlook #stylecoach #personalstyle #selfconfidence by @erinstylecoach

When a skincare expert calls her color palette a “superpower,” it makes my day. ✨

Amy Wall, @the.skintessa , helps women care for their skin and feel more confident in their reflection. It was such a pleasure to help her discover another way to support that feeling.

Our work complements each other beautifully. Amy brings her expertise in skin and self-image; I help women discover how color and clothing can express and enhance their individual beauty.

The colors you wear frame your face. Finding the shades that harmonize with your complexion, bring out your eyes, and feel like YOU can change how you see yourself—and how you shop.

Now Amy has her own custom fabric palette to guide those choices. And I’m excited to explore her wardrobe with her next!

Curious what your own colors could reveal? Send me a message.

#colorpalette #coloranalysis #customcolors #colourpalette #colouranalysis by @erinstylecoach

Having my colors done has opened up a whole world of color for me.

I was typed as a Summer back in the late 80s or early 90s when my mom was really into Color Me Beautiful, so I thought I already knew my colors.

But the way @erinstylecoach approaches color analysis is so much richer.

She takes you through this whole journey of discovering the architecture you’re inspired by, the interiors you love, the artwork you’re drawn to, and how all of that connects to your personal style.

I ended up with an entire color universe that I had never allowed myself to explore before.

Now I’m buying clothes in colors I probably wouldn’t have even considered, and I’m having so much fun with it.

It’s amazing how much more you can see when someone helps you look at yourself through a different lens. by @erinstylecoach

Every time I visit Santa Barbara, I understand why people decide to stay. 🤩

It’s one of my favorite cities, and now my brother and sister-in-law get to call it home. I’m proud of them for leaving their hometown and starting a new chapter here, where two of their kids now live. That takes courage—and a willingness to discover what else life might hold.

I want to keep that spirit alive in my own life, too. Meeting new people, exploring new places, learning something unexpected. Staying open to experiences that might change how I see the world.

Curiosity gives us so many ways to keep growing. A conversation can become a friendship. A visit can become a new beginning. Something we try just for fun can become something we love.

There’s still so much to discover, and I love knowing that.

What’s something you’ve been curious to try or explore?

#santabarbaraca #santabarbarastyle #staycurious #californialiving by @erinstylecoach

The goal was never to make you look like me—or like anyone else.

Great style isn’t imitation. It’s recognition.

It’s seeing the connection between who you are, how you want to feel and what you want to communicate—and finally knowing how to make that visible.

The right colors bring you forward. The right shapes honor your body. The right details express your personality.

And when everything aligns, you don’t feel costumed or overly “styled.” You feel more like yourself—only clearer, more intentional and fully expressed.

That’s what personal style should do: not change your identity, but make it visible.

Does your wardrobe reflect the woman you are today?

#StyleOver50 #WomenOver50 #MidlifeStyle #PersonalStyle #StyleCoach by @erinstylecoach

This is what was waiting for me when I arrived at my client’s home.

She was so excited to work together and wanted to make the most of our time. She’d pulled out specific pieces she wanted my help with and organized them on racks so we could dive right in!

Together, we explored how to wear those pieces and created a fabulous collection of outfits for her work, travel, and speaking engagements.

We photographed the looks for her personal lookbook, so she could easily recreate the combinations we put together.

I love this part of working with a client. Helping her see fresh possibilities in her clothes, bringing the details together, and creating looks that feel like her—and support where she’s going.

Alongside my virtual coaching, I also work with clients in person. Sometimes that means packing my bags and traveling to their homes in other states for wardrobe editing and outfit creation.

Imagine getting ready for your next trip or an important meeting with a lookbook of your own outfits to guide you.

What would you love to have outfits ready for? by @erinstylecoach

You don’t need a different body, a younger face, a bigger budget or a closet full of trends.

You need clarity.

Clarity about who you are now, how you want to feel, what you want to communicate—and which colors, shapes and details bring you fully into view.

Because when the woman you know yourself to be and the woman the world sees are aligned, something shifts.

You stop second-guessing yourself. You feel more at home in your own skin. You enter rooms with more confidence, intention and presence.

That kind of alignment doesn’t just change the way you get dressed. It changes how you show up in the world and how fully you participate in your life.

If you’re ready to see where your style is already supporting you—and where it may have fallen behind—get your free Style Alignment Audit at the link in my bio.

#StyleOver50 #WomenOver50 #MidlifeStyle #50plusstyle #StyleCoach by @erinstylecoach

Today is the LAST DAY to enroll in Your Million Dollar Look. ✨

And I can’t think of a better way to explain why this work matters than to share a little of Jeryll’s story.

After experiencing profound loss—including her husband, son and mother—and the isolation of COVID, Jeryll was trying to find her way forward through intense grief.

A friend once asked her to name some moments of joy in her life. She realized she couldn’t think of any.

So she made a decision:

“Since I didn’t necessarily feel joy yet, I chose to do things that looked like joy.”

Jeryll decided that if she was going to move forward, she wanted to do it feeling healthy, vibrant and beautiful. Joining Your Million Dollar Look became part of that choice.

Through the program, she began seeing herself with greater understanding and acceptance. She learned how to flatter her body, became more intentional about getting dressed and rediscovered the pleasure of experimenting with her clothes and jewelry.

But the most meaningful change wasn’t simply what she wore. It was how she felt:

“I feel more beautiful in the world. Even if no one says anything, I feel good when I step out the door.”

Isn’t that what it’s really about?

We can’t always control what life brings us. But we can choose how we care for ourselves, express who we are and step into whatever comes next.

If you’ve been putting yourself on the back burner—or your style no longer reflects the woman you are today—this may be your time.

Carla and I would be honored to guide you.

Enrollment in Your Million Dollar Look closes tonight. Visit the link in my bio to explore the program and join us. 💛

#YourMillionDollarLook #personalstyle #styleatanyage #makeover #stylecoach by @erinstylecoach

Doors are closing soon for Your Million Dollar Look, and I want to share something personal about why I believe so deeply in the power of investing in yourself.

In my 40s, I learned firsthand that sometimes changing how you show up on the outside can be the spark that changes how you feel on the inside.

My makeover didn’t magically solve everything. But it gave me a much-needed boost in confidence, energy and motivation to make other positive changes in my life.

And it all started when I stopped waiting.

I didn’t wait to lose weight. I didn’t wait for life to get less demanding. I decided to give myself the same attention and care I’d spent years giving to others.

That decision became a turning point.

And after helping so many women through their own transformations, I’ve seen how powerful that decision can be.

You don’t have to wait for the perfect time, the perfect body, or the perfect circumstances to start creating a personal style that makes you feel beautiful, confident and fully yourself.

✨ Your Million Dollar Look enrollment closes Tuesday, October 27!

Carla and I would love to help you create your own transformation through our seven-step style process, with the option of six months of personal coaching and support.

Explore the program and enroll through the link in bio.

What could change in your life if you felt more confident?

#YourMillionDollarLook #PersonalStyle #StyleTransformation #MidlifeStyle #StyleOver50 by @erinstylecoach

Weekend adventure with my 💖🏍️🍂

Steffan and I layered up and headed into the mountains from Chico to Quincy, with a little stop in Belden along the way. The leaves are starting to turn, the air had that October chill, and I kept reaching for my phone to capture the scenery.

Brunch in Quincy, then a visit to our friend Kristin’s ranch to see her horses and garden. A lovely October Sunday. 🍁

#bmw1250gsa #AdventureBike #NorthernCalifornia #ChicoCalifornia #loveontheweekend by @erinstylecoach