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estrid

@estrid

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some things are meant to linger.

spiced cherry at the heart, softened by almond blossom and warm saffron, with a lingering base of smoked sandalwood and tonka. rich, sultry and a little addictive.

our refillable antiperspirant pairs this after-dark scent with up to 48 hours of sweat and odour protection. fast-absorbing, gentle on sensitive skin and designed to leave no white marks.

your everyday essential, dressed for the night. by @estrid

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an hour ago

some rituals are worth taking your time for. 
our ruby shave gel transforms into a rich, cushiony cream, infused with shea butter, niacinamide and sea moss extract to soften, soothe and hydrate your skin. scented with ruby haze, a warm, sultry blend of spiced cherry, saffron and smoked sandalwood that lingers long after your shower. 
pair it with our ruby razor, featuring five sharp blades and a vegan hydration strip with shea butter and aloe for a close, comfortable glide.

a little extra care for skin that feels as good as it looks. by @estrid

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a day ago

dinner’s over. the night isn’t. by @estrid

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2 days ago

7 cm. it’s all about technique. by @estrid

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3 days ago

dinner with a side of ruby by @estrid

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4 days ago

a quick intermission by @estrid

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6 days ago

handmade in our estrid office. we created these lace pouches for our ruby seeding. want one? by @estrid

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7 days ago

dive into the world of ruby. spiced cherry, saffron and sandalwood. by @estrid

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8 days ago

the night isn’t over.

and last night was no exception.
we gathered at sturehof in stockholm with familiar faces and new friends from italy and the uk to celebrate the return of ruby.
a celebration of everything we love about the hours after dark.
a little louder, a little closer, a little later than planned.

ruby forever. by @estrid

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9 days ago

ruby, after hours.

shot in stockholm, our latest campaign captures ruby in her natural habitat — somewhere between getting ready and staying out too late. warm saffron, spiced cherry and smoked sandalwood, made for nights that have no intention of ending.

the night isn’t over. ruby is here to stay. by @estrid

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10 days ago

TWICE SOLD OUT. NOW HERE TO STAY.

the night isn’t over, and neither is ruby.
same warm saffron, spiced cherry and smoked sandalwood you fell for, now across deo, shave gel and the mini razor in glossy wine-red.
one scent. your full routine. made to linger.

meet the ruby collection 🍒 shop at estrid.com by @estrid

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11 days ago

she’s been gone long enough. see you tomorrow. by @estrid

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12 days ago