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Ethan Sigmon

@ethansig

1.3K
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663
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Paid media strategist behind $250M+ in DTC sales
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Struggling to scale your DTC brand with Meta ads? If you're spending over $30k/month and seeing limited growth, my team can help! Comment 'scale' for more info. by @ethansig
3
a year ago
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This is my story. Follow along to see what the next chapter brings. by @ethansig
90
a year ago
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With Advantage + campaigns becoming the new norm, and platform AI features rolling out almost daily, now more than ever creative is driving performance. Comment the word “creative” below and I’ll send you more information on how we can build a UGC creative machine for your brand. by @ethansig
3
a year ago
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Some of the most valuable brands in the world got there by saying no to scale. Supreme, In-N-Out, Patagonia — they all understood that the thing that made them special was inseparable from staying small enough to control it by @ethansig
1
8 days ago
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The price you charge doesn’t just affect your margin. It affects how good your product feels to everyone who buys it. This is one of the most misunderstood levers in all of commerce by @ethansig
0
12 days ago
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A great ad sending traffic to a broken homepage is just an expensive way to collect bounces. The homepage is where most ecommerce brands are quietly losing money every single day by @ethansig
1
17 days ago
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Most purchases are not rational. They’re identity statements. Understanding this is the difference between a brand that sells products and a brand that builds a culture around them by @ethansig
4
22 days ago
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Every time you browse a product and don’t buy, you get added to a retargeting list. The ads that follow you aren’t random. They’re a system — and understanding how it works changes how you see everything you scroll past by @ethansig
1
25 days ago
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The “Just Do It” campaign didn’t sell shoes. It sold an identity. And that shift — from product company to identity company — is the reason Nike can charge what they charge and still have people wait in line for it. by @ethansig
0
a month ago
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Paid acquisition gets all the attention. But the most profitable lever in most ecommerce businesses is the owned audience they already have and barely talk to. Email and SMS aren’t glamorous — but the math is hard to argue with by @ethansig
0
a month ago
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The influencer math most brands use is wrong. Follower count is the least important metric in the equation. Engagement rate, audience trust, content rights, and whitelisting potential are where the real value lives — and most brands never ask about any of them by @ethansig
1
a month ago
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I’m here to offer you my personal insight and experiences to help you level up, follow for more. by @ethansig
0
a month ago
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