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Ethan Massen | Milwaukee Area Realtor

@ethantherealtor

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Tour Milwaukee’s coolest homes with me 🏡
Helping buyers and sellers win - with a human approach 🤝
@kwrealtymke

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The other day I learned that I’m apparently in the top 1% of agents nationwide based sales volume in 2025.

I can’t thank all of my friends, family, and clients enough for trusting me to partner with them on one of the biggest financial decisions they will ever make.

This year alone we’ve helped 26 families/couples/individuals achieve their real estate goals.

If you’ve been considering a move, I’m ready to chat about what the process might look like for you. Every situation is different and we take a human approach in helping you decide which path best fits your goals.

Ethan Massen
Keller Williams Realty
920-723-9101
Ethanmassen@kw.com taken in Wauwatosa, Wisconsin by @ethantherealtor

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4 months ago

Throw back to the time I ran from #americanfamilyfield to my listing.

Go #brewers 🧹

#mke #milwaukee #nlcs taken in American Family Field by @ethantherealtor

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4 days ago

A great home sale doesn’t start when the listing goes live. It starts weeks before.

Here’s the 8-step process we use to prepare, position, and sell a home 👇

1️⃣ PLAN
Start with the big picture. Timeline, goals, market conditions, potential obstacles, and what needs to happen before launch.

2️⃣ REPAIR
Identify the items that could create buyer hesitation or become an issue during an inspection. Not everything needs to be fixed, but we want to address the things that matter.

3️⃣ UPDATE
Determine where a few strategic improvements could create a better first impression or increase the home’s value. Paint, lighting, flooring, fixtures, landscaping, etc.

4️⃣ PREP
Declutter, deep clean, improve curb appeal, rearrange furniture, and make sure every room photographs and shows as well as possible. Depending on the home, we may also recommend light staging or bringing in select pieces to help buyers better understand the space.

5️⃣ PRICE
Study the competition, recent sales, current buyer behavior, and the specific features of the home to build a pricing strategy designed to maximize the outcome.

6️⃣ MEDIA
Professional photography, video, floor plans, social content, and marketing materials. Buyers usually see your home online before they ever walk through the door.

7️⃣ MARKET
Launch strategically and create as much exposure and momentum as possible through MLS, social media, agent networks, online platforms, and direct buyer outreach.

8️⃣ NEGOTIATE
Price is only one part of an offer. We evaluate financing, contingencies, timing, inspection terms, appraisal risk, and everything else that determines the strength of the deal.

The goal isn’t simply to put your home on the market.

It’s to have a plan for getting the best possible outcome once it gets there.

📲 Thinking about selling? Reach out and I’ll walk you through what the preparation process could look like for your home.

Ethan Massen - Keller Williams

#milwaukee #wauwatosa #mke #realestate #homesellertips taken in Wauwatosa, Wisconsin by @ethantherealtor

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5 days ago

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11 days ago

What was the first house you ever lived in like? What year did you buy it and what interest rate did you have?

#milwaukee #realestate #wisconsinhomes #milwaukeehomes #homes taken in Milwaukee, Wisconsin by @ethantherealtor

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12 days ago

1914 architecture with the kind of character you just can’t recreate today.

Comment “east side” and I’ll send you more info if you’d like.

This Prairie-style East Side home was designed by Leiser & Holst and is packed with original details while still feeling comfortable for modern living.

✨ Hardwood floors
🚪 Original pocket doors
🪟 Leaded + stained glass
📚 Beautiful built-ins
🔥 Multiple fireplaces
🍽️ Updated kitchen + classic butler’s pantry
🛏️ 4 bedrooms
🌳 Walkable to Lake Michigan, parks, coffee shops, restaurants + downtown

The primary suite even features its own fireplace, walk-in closet, and en-suite bath.

Listed by Abigail Jaqua – MTM Collective
Presented by Ethan Massen – Keller Williams

DM me to tour this or other homes.

☑️ Follow for more interesting homes across the Greater Milwaukee area.

📲 Thinking about buying or selling? Let’s talk about your next move.

#Milwaukee #EastSideMilwaukee #HistoricHomes #MilwaukeeRealEstate #MKE taken in Milwaukee, Wisconsin by @ethantherealtor

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15 days ago

Are home prices too expensive in 2027? 🏡

I got my hands on an actual 1987 MLS comparable sales book (thanks Grandparents), and it’s pretty wild seeing how much the process AND prices have changed in less than 40 years.

#milwaukee #homeprices #80s #wisconsinhomes #realestate taken in Milwaukee, Wisconsin by @ethantherealtor

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20 days ago

Come for the location, stay for the personality.

Send me a note if you want a private tour 👀

📍 5861 N Bay Ridge Ave, Whitefish Bay
🏡 3 Bed | 2.5 Bath | 2,349 Sq Ft

This one-of-a-kind Whitefish Bay home blends original character with thoughtful updates and a bold, sophisticated design throughout.

✨ Beautiful hardwood floors
🎨 Color-drenched rooms + statement wallpaper
🚪 New front door
🛏️ Flexible upstairs bonus space that can function as a 4th bedroom, office, nursery, gym, or playroom
🌳 Inviting outdoor space
🚶 Walking distance to Silver Spring and Richards Elementary

Character, color, and charm all come together in a location that’s hard to beat.

Listed by Sarah Riordan – Keller Williams

Presented by Ethan Massen – Keller Williams

☑️ Follow for more homes across the Greater Milwaukee area.

📲 Thinking about buying or selling? Let’s talk about your next move.

#WhitefishBay #Milwaukee #MKE #Northshore WisconsinHomes taken in Whitefish Bay, Wisconsin by @ethantherealtor

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24 days ago

A few weeks ago I slipped away for some backcountry solace.

In the real estate world you have to be “on” so frequently. Getting away from the busy world is how I recharge my batteries. There’s something so peaceful about raw nature.

Olympic National Park did not disappoint. ⛰️

Which National Park should I add to my list next? ⬇️ taken in Olympic National Park by @ethantherealtor

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a month ago

What do you think the price is? 👀

A rare new-construction lake home in the heart of Lake Country, privately set on over an acre with clear water, incredible views, and a forever pier.

💬 Comment “NASHOTAH” and I’ll send you the full listing details.

🛏️ 3 bedrooms
🛁 3.5 bathrooms
📏 3,600 sq ft
✨ 100 ft of pristine lake frontage
🌊 Forever pier
🏡 Custom new construction
🌳 Over 1 acre
🪵 Wide-plank wood floors
🪟 Floor-to-ceiling windows with lake views
☀️ Expansive decks
🚪 10-foot ceilings + 8-foot doors
🏠 Full walkout lower level

Three thoughtfully designed levels bring the lake into nearly every room while still offering privacy, space, and easy access to everything Lake Country has to offer.

Presented by Ethan Massen – Keller Williams
Listed by Carly Stojsavljevic – Keller Williams

DM me to schedule a private tour.

☑️ Follow for more homes across the Greater Milwaukee + Lake Country area.

📲 Thinking about buying or selling? Let’s talk about your next move.

#NashotahLake #LakeLiving #WisconsinHomes #LuxuryRealEstate #milwaukee taken in Lower Nashotah Lake by @ethantherealtor

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a month ago

3/4 of an acre in Lake Country.

💬 Comment “MEADOWS” and I’ll send you the full listing details.

📍 Mountain Meadows Dr
🏡 3 bedrooms + den | 3 baths

This contemporary home was designed to feel connected to its surroundings, with multiple living spaces, custom wood ceilings, expansive windows, and views in every direction.

✨ Vaulted primary suite
🛁 Spa-like bath with heated floors
🌅 Multiple decks for sunrise + sunset views
🌳 Private landscaped grounds
🦋 Butterfly garden + fruit trees
🏡 Den easily convertible to a 4th bedroom

Unique, comfortable, and nearly impossible to duplicate.

Presented by Ethan Massen – Keller Williams
Listed by Allison Quartuccio – Denali Realty Group

DM me to schedule a private tour.

☑️ Follow for more homes across the Greater Milwaukee Area.

📲 Thinking about buying or selling? Let’s talk about your next move.

#milwaukeerealestate #lakecountrywi #wisconsinhomes #midcenturymodern #mkehomes by @ethantherealtor

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a month ago

Pool season could look like this for $235,000. 👀

💵Est. down payment of $11,750 based on 5% down.

How is my burpee form? 🤸‍♂️

📍 7849 W Herbert Ave, Milwaukee
🏡 3 Bed | 2 Bath | 1,540 SF
💰 $235,000

This move-in-ready ranch offers plenty of space inside and a backyard built for summer.

✨ Bright living room with large bay window
🍽️ Kitchen overlooking the backyard with stainless steel appliances
📺 Finished lower-level rec room with bar
💻 Bonus room for an office, gym, or hobby space
🏊 Well-kept above-ground pool
🌳 Oversized composite deck, gazebo, and fire pit
🚗 2.5-car garage plus two additional fenced parking spaces

Recent updates include:

• Pool liner (2026)
• Pool solar cover (2026)
• Sewer lateral replacement (2024)
• Deck (2020)
• Furnace and A/C (2018)
• Windows (2016)
• Water heater (2015)
• Roof (2014)

Listed by Ethan Massen – Keller Williams

DM me to schedule a private tour or learn more about this home.

☑️ Follow for more homes across the Greater Milwaukee area.

📲 Thinking about buying or selling? Let’s talk about your next move.

#Milwaukee #MilwaukeeHomes #WisconsinHomes #MilwaukeeRealEstate #MKE taken in Milwaukee, Wisconsin by @ethantherealtor

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2 months ago