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Eventprocoach | Business Systems Coach

@eventprocoach

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I help small businesses actually run well and grow. Real systems, no empty promises.
2-week Foundation Sprint- built with you.
Build, don't bleed 👇

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You can lose a customer and never know it.

A contact form that goes nowhere. Tracking that was never installed. Follow-up that depends on your memory.

I'm Destiny, founder of EventProCoach in Calgary. I started in events, and running EventPro Connect taught me that things go wrong in the part nobody sees. Now I work on that part for small businesses. I check what your website, tracking, and follow-up are doing, fix what's broken, and build what's missing. Two weeks, done with you.

I built it for my own business first. See NativPott's site at www.nativpott.ca.

Two ways to start:

1. The Foundation Sprint: two weeks, done with you, $1,997 fixed.
2. The Audit: a written read on where your gaps are, $297.

Not sure which one you need? Book a free 20-minute call through the link in my bio and I'll tell you honestly.

Or comment CHECKLIST and I'll send you my free 10-point website checklist.

Know a business owner who would want this? Send it to them.

#SmallBusinessOwner #CalgaryBusiness #WebsiteTips #BusinessSystems #buildinginpublic by @eventprocoach

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3 days ago

Most people know NativPott as the food.

Here's the part nobody really sees. A live website. Tracking running underneath it — Meta Pixel, GA4, the whole thing actually reporting back instead of me guessing. A lead form that goes somewhere real instead of just sitting there.

I built all of it myself.

Every small business needs this working underneath it. Most don't have it. Not because it's hard, honestly — just because nobody points out it's missing until you're already losing people to it.

I build this same foundation for small businesses now, through EventProCoach. Website, tracking, the follow-up system behind it. Two weeks, done with you.

Link in bio if you want a second pair of eyes on yours. by @eventprocoach

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a month ago

150 professionals. One room. Endless opportunities. 🔥

EventPro Connect 2.0 is officially done — and what a day it was. 💛

Yesterday, we brought together 150+ professionals under one roof at Radisson Calgary Airport — and the energy in that room was unforgettable.

From powerful speaker sessions…
To honest panel conversations…
To meaningful networking moments…
To amazing food, music, and décor…

Every detail came together to create an experience people will be talking about for a long time.
We captured real moments.
Real reactions.
Real stories.

Professionals shared their experiences about:
✨ Building new professional connections
🍽️ Enjoying incredible food
🎧 The DJ and entertainment bringing the energy
🎤 Learning from speakers and panelists
🤝 Discovering new opportunities for the future
This wasn’t just an event.

It was a community in motion.
And this video? Just a glimpse of what happened inside the room.

💬 If you attended, drop ONE word to describe your experience.

📌 Save this video to relive the moment.

🤝 Tag someone you connected with at the event.

📹 by the only director @directorbicycle

#EventProConnect #EventProCoach #EventRecap #CalgaryEvents #YYCEvents NetworkingEvent EventIndustry CommunityOverCompetition ProfessionalConnections BuildTogether taken in Calgary, Alberta by @eventprocoach

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6 months ago

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13 hours ago

Thing two of five from the legal side of my own website: email rules.

In Canada, commercial email needs three things.

1. Consent. Permission to send it.
2. Identity. Who you are and how to reach you.
3. A working unsubscribe, acted on within 10 business days.

It covers business email too, not just newsletters. I'm not a lawyer, so check your own situation. The Government of Canada's fightspam.gc.ca is the place to start.

Open your last outreach email. Does the footer say who you are and how to reach you, and does it have an unsubscribe link?

Tomorrow: thing three, a choice on tracking. Send this to someone who sends email.

#smallbusinessowner #websitetips #calgarybusiness #buildinginpublic #smallbusinesslegal by @eventprocoach

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2 days ago

I added Google Analytics to my website. Then I had to rewrite my privacy policy.

This week I'm walking through five things I found while building the legal side of my own website.

Thing one: the privacy policy.

It says what you collect, why you collect it, and who to contact. And it has to match what your site actually does. Mine said I used no analytics.

The day I added tracking, that stopped being true.

Check yours: scroll to the bottom of your site, open the privacy policy, and see if it names the tools you use.

I'm not a lawyer, so check it against your own situation.

Tomorrow: thing two. Send this to someone with a website.

#smallbusinessowner #websitetips #calgarybusiness #buildinginpublic #smallbusinesslegal by @eventprocoach

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2 days ago

New topic this week: the legal side of your website. I built mine this month, and I didn't know half of this was a thing.

Here's a ten-second check. Scroll to the bottom of your website.

1. Do you see a Privacy Policy link?
2. If you collect names or emails anywhere, and a contact form counts, you should have a page that says what you collect, why, and who to contact.

If it's missing, that's fix number one.

All week I'm walking through five things a small business site should have. I'm not a lawyer, I'm sharing what I found while building my own and where to double-check.

Does your site have a privacy policy? Tell me below, no judgment.

#smallbusinessowner #websitetips #calgarybusiness #smallbusinesslegal #buildinginpublic smallbusinessowner by @eventprocoach

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4 days ago

I have found a permanent solution. 😌

Lose this one too. Let me see 😭😂

@precioussam29 your children want to kill me before my time 😭. Please come and carry your children.

#NigerianMom #MomLife #BackToSchool #AfricanParents #ParentingHumor MomOfBoys by @eventprocoach

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6 days ago

Closing out money week. Quick recap, three things.

One, revenue isn't profit. A big sales day can still be a losing day if it cost more than it brought in.

Two, separate accounts, even just two basic ones at the same bank, means you can actually calculate both numbers instead of guessing.

Three, track the value that isn't cash yet too, credit, partnerships, anything that quietly expires if you forget it's there.

Still learning all of this properly myself, right now, not pretending I had it figured out before this week started.

Monday, new topic, what every small business website legally needs to have. I'm telling that one from a mistake I actually made myself.

Follow so you don't miss it.

#sᴍᴀʟʟʙᴜsɪɴᴇssᴏᴡɴᴇʀ #businessfinance #calgarybusiness #moneymanagement #buildinginpublic by @eventprocoach

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7 days ago

Money lesson three this week, and it's one most people don't even think about.

I have credit from a business partnership, real value I can actually spend with other businesses. Not cash in my account, not revenue either, but still real business value sitting there.

If you don't track something like that, it just sits unused. You forget about it, it expires, and that's money you genuinely had and never used.

So now I think about three things, not two. Revenue, profit, and any real value to the business that hasn't touched my bank account yet.

Do you have something like that sitting somewhere right now? Comment below, I actually want to know.

#eventprocoach #SmallBusinessOwner #businessfinance #calgarybusiness #moneymanagement buildinginpublic by @eventprocoach

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8 days ago

Yesterday: revenue isn't profit. Here's the connection I didn't say out loud yet, you can't actually calculate either one if your money's all mixed together.

If personal spending and business income live in the same account, revenue and profit both disappear into the noise. You can't isolate what came in, and you definitely can't isolate what's left after real costs.

Separate accounts fix that cleanly. Revenue becomes just what hit that account. Profit becomes what's left after real business costs. Nothing to untangle.

What's one money habit you had to unlearn? Comment below, I actually want to know.

#SmallBusinessOwner #businessfinance #calgarybusiness #eventprocoach #moneymanagementtips buildinginpublic by @eventprocoach

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9 days ago

New topic this week: Money.

Revenue is everything that comes in.

Profit is what's actually left after you pay for everything it cost to make that sale happen, the food, the gas, the staff, all of it.

A business can have a huge sales day and still lose money on it, if the cost was higher than what came in.

I'm learning this properly right now, through a program I'm in, not pretending I had it all figured out before.

What's one money thing you wish someone had explained to you sooner?

Tell me below.

#smallbusinessowner #businessfinance #calgarybusiness #moneymanagementtips #buildinginpublic by @eventprocoach

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9 days ago